We all know the story well: Our landscape has evolved from setting established objectives focused on moving the transactional needle to moving our audiences’ emotional and behavioral needles to stay visible amongst the clutter.
There has always been a question mark around programmatic, and it ties in with another industrywide question.
The U.S. Census Bureau is gearing up for a pitch for its communications program contract for the 2020 Census.
Sobieski Vodka distributed in the USA by Imperial Brands, has moved its account to Coconut Grove, FL based MARCA.
As part of my day job, I often counsel clients who ask if they should bring in a change agent, like a new CEO or CMO who “thinks radically different from us.” My answer is almost always a resounding “No.” And if that leaves any doubt, I will add, “Please, for the sake of your business, don’
By Gonzalo López Martí LMMIAMI.COM
Millennials are deal shoppers who won’t compromise on quality. They place a premium on authenticity–from the products they buy to their interactions with brands. In particular,
Known for their plugged-in nature, teens seem to be natural born multitaskers with the ability to text, talk, work, and walk simultaneously without crashing head first into a street pole.
After lagging behind other sectors with rocketing online sales, consumer-packaged-goods players are at an e-commerce tipping point. Here’s how they can succeed.
Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience?
Smartphone ownership is nearing the saturation point with some groups: 86% of those ages 18-29 have a smartphone, as do 83% of those ages 30-49 and 87% of those living in households earning $75,000 and up annually.
Holiday cheer is making a comeback but without shiny boxes and bright wrapping, according to Deloitte’s 30th annual holiday survey of consumer spending intentions and trends.
There’s little question in the digital marketing industry that consumer attitudes to advertising are a concern. The rise of ad blocking could be a wake-up call about intrusive, annoying and irrelevant messages—if the industry takes heed.
Social network advertising may be less than 5% of total global media spend – $25 billion out of $570 billion in 2015, per eMarketer – but it has a dramatic impact on all media, especially the ~40% going to television.
Based in Miami, Bermudez will be charged with growing and managing communications solutions for some of the community’s largest clients.
República announced that it has received Corporate Plus designation from the National Minority Supplier Development Council (NMSDC)
Telemundo Network announced the appointment of Maria Isabel Figueroa to Vice President, Marketing.
How do you get the most out of a conference? That’s a simple question, but one that too many people tend to overlook because we’re all busy and simply just show up.
Tengo que hacerle caso a mi corazón, y aunque probablemente estas palabras no sean del todo populares con la mayoría de mis colegas, aprovecho este espacio para un humilde llamado de atención. Es motivo de creciente preocupación para mi observar cómo muchos creativos están cayendo en su propia trampa. Lo vemos sobre todo en los festivales, pero gracias a la “desnudez” del Social Media, cada vez se nota más en vanos y superfluos postings que intentan amplificar esos casos, montados para hacer sentido de campañas más que de las propias ideas. Por Luis Miguel Messianu, Creative Chairman-CEO at Alma DDB Miami
Consumers will pay a premium for local food – 78 percent of survey respondents are willing to pay a 10 percent premium for local food, up from 70 percent in 2014.
