Millions of Americans depend on OTC medicines to deliver relief for minor ailments. While most Americans surveyed report they understand the importance of reading the OTC label, many also report not paying consistent attention to it as a critical tool for the safe and responsible use of OTC medicines.
Most US internet users have adopted emojis, at least enough to use them once in a while. According to August research, they help consumers communicate more easily and effectively—a potentially powerful insight for brands.
Advertisers are increasingly moving their spending from traditional media to digital formats, and outdoor ads are no exception.
NBCUniversal Telemundo Enterprises received six awards at the 2015 NAMIC Excellence in Multicultural Marketing Awards (EMMA) on Wednesday, September 30 at the 29th Annual NAMIC Conference.
The California Milk Processor Board (CMPB), creator of got milk? and toma leche, has launched a new chapter with the Food Loves Milk campaign, designed to pique consumers’ interest in drinking milk with a wide range of foods, from time-tested classics to new pairings.
If you work in the world of brands, at some point you’ve probably heard an exasperated creative director quote legendary adman Bill Bernbach: “How do you storyboard a smile?”
Millennials just want to have fun. That may sound like a Cyndi Lauper lyric. It’s really a crucial insight for loyalty marketers who want their customer rewards programs to be a smash hit with the 80-million-strong U.S. consumer segment accounted for by 18- to 34-year-olds.
Nielsen announced the results of a sales effect study that examined radio’s return on advertising spend in four retail categories. The four categories included department stores, home improvement stores, mass merchandisers and quick-service restaurants (QSR).
For the past several decades, the conversations and editorial content in multicultural marketing have focused on how the Hispanic market is a younger market. Given Corporate America’s ongoing obsession with the Youth and Millennials, this has been an appealing selling point that many have used to gain the commitment of marketers and secure marketing budgets. While true, the tide has officially turned and the 50+ segment of the Hispanic market gained some much-deserved attention at two concurrent, high profile industry forums. By Louis Maldonado, Partner and Managing Director at d expósito & Partners
A new study looked at what healthcare executives are doing to serve the U.S.’ emerging Hispanic population, including challenges, opportunities and strategies surrounding Hispanic healthcare.
Bilingual individuals, who can read and write in English and their native language, drop out of high school at lower rates, enter higher status occupations, and can earn more than those from immigrant backgrounds who only speak English according to a new study released today from the Civil Rights Project at UCLA and Educational Testing Service (ETS).
According to Nielsen’s Hispanic Consumer Report, Hispanics over the age of 50 are a growing group in an increasingly younger multicultural society, and are exerting cultural, economic and political influence on the evolving U.S. mainstream.
Surveys from a variety of sources demonstrate that Latino voters will be critical to the outcome of the next U.S. Presidential election, as well as many other races. For this essential bloc of voters, it’s mobile advertising that gets the message across.
Anheuser-Busch InBev (“AB InBev”) notes recent speculation and confirms that it has made an improved proposal to the Board of SABMiller plc (“SABMiller”) to combine the two companies and build a global beer company.
Four in 10 Americans say they have “a great deal” or “a fair amount” of trust and confidence in the mass media to report the news fully, accurately and fairly.
It isn’t easy being a marketer today. If it isn’t ad fraud, it is a data breach of your CRM system. Or it turns out that your diesel engines aren’t clean, your potatoes not organic or your CEO is not the greatest spokesperson on Twitter. Or that guy from digital is getting all the attention in the board room. There are continual distractions from what should matter to you most: your consumers.
The HPRA National ¡Bravo! Awards are the most prestigious awards in Hispanic communications recognizing the industry’s finest campaigns across several categories including: automotive, technology, sports, digital, non-profit and integrated marketing communications, among others. Winners included: Balsera Communications, Cohn & Wolfe, Conill, d expósito & Partners, Havas FORMULATIN, Havas PR North America, SWAY PR and Telemundo.
By Gonzalo López Martí LMMIAMI.COM
Most internet users in the US are happy to hear from retailers—if the message is worth their while, at least.
Brand planning. Traditionally a yearly event. And as we all know a vital aspect to developing a strategic direction for growth. At that time of year when your business embarks upon its process to set forth a proposal for how to get from A to B to find growth in the coming year for your product or service you’ll need to take your existing assets and work out how to use these inputs for most impact. Insights to fully understand your consumers and know how to engage with them specifically within their culture are crucial to create a plan that will find growth.
