Article placement: Top News

Social Media Usage: 2005-2015 [REPORT]

Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005.

Students, Computers and Learning – Making the Connection [REPORT]

Are there computers in the classroom? Does it matter? Students, Computers and Learning: Making the Connection examines how students’ access to and use of information and communication technology (ICT) devices has evolved in recent years, and explores how education systems and schools are integrating ICT into students’ learning experiences.

Nearly 8 in 10 Advertisers now use Advanced TV [REPORT]

The majority of advertisers (78%) have already leveraged some form of advanced TV in their marketing efforts, according to “Advanced TV: Ad Buyer Perceptions,” a survey of 255 brand and agency decision-makers published by the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence.

Women Want Recipes from Food Brands

Social media users who connect with brands often share a desire for coupons and offers—they’re in it for the deals. But for food brands, there’s another key way to connect with women online: recipes.

Telemundo Station Group promotes Chico, Calpin and Martinez

The Telemundo Station Group announced the promotions of Michael Chico to Executive Vice President of Sales; Amanda Calpin to Chief Financial Officer; and Osvaldo “Ozzie” Martinez to Senior Vice President of News, Digital and Standards.

Are Cultural Competency Gaps Driving Shortsighted Decisions [INSIGHT]

Much talk has surfaced lately about the whether it makes sense to have a total market strategy. Some contend that the intent of a “total market” strategy, which is to recognize target consumers’ needs, culture and behavioral characteristics in the formulation of a company’s marketing strategy is more often misunderstood or not understood at all. This has resulted in “total market” strategies which homogenize how organizations communicate with consumers and which under emphasize and even ignore cultural nuances that work to powerfully connect consumers and brands.  By Terry Soto is President and CEO of About Marketing Solutions, Inc.

Shopper Marketing Is Hit Or Miss With Millennials [INSIGHT]

Virtually every brand we work with is trying to win Millennials and it’s not surprising why. Eighty million shoppers with one trillion dollars in buying power are hard to ignore. But equally hard to ignore are recent stats that show when it comes to shopper marketing, Millennials know what they want.

Growth of Time Spent on Mobile Devices Slows

Not surprisingly, Americans are spending an increasing share of their time on their mobile devices. But according to the latest eMarketer forecast, the channel’s growth rate is slowing considerably.

If You Rebrand Advertising, Would Creatives Or Consumers Be Impressed? [INSIGHT]

Sir Martin Sorrell has a strong point of view on the names of things. Here he is on linking his own company with the term “advertising”: “We need to rename it because it encourages people to think that creativity is the preserve or reserve of that creative department, of that creative director in that so-called ad agency,” said the WPP Group chief executive at an Advertising Week event.

Lines Among Content Creators, Distributors and Brands Have Blurred for Consumers [INSIGHT]

Edelman revealed the results from its ninth annual entertainment study, which found that when it comes to creating entertaining content, consumers equally trust content creators, distributors and brands (72 percent trust traditional cable networks; 73 percent trust traditional broadcast networks; 74 percent trust online video streaming platforms; 75 percent trust companies whose products they buy).

Hispanic CMO 2015 – – Coming on Monday November 9, 2015

Hispanic Media Sales, Inc., publishers of HispanicAd.com, will be publishing this year;s edition on November 9, 2015.  We will be adding more “Thought Leadership” once again to this year’s edition.  We will interview the Top Hispanic CMOs with dedicated budgets and resources targeting the US Hispanic Consumer.    Gilbert Davila, a recognized and admired Hispanic Market expert, will curate the supplement.  Adam Jacobson, a respected writer and US Hispanic media expert will conduct the interviews and write the supplement.

A User’s Guide to Cross-Channel Concepting [INSIGHT]

Our industry trades on ideas. Oftentimes, we compete to win or lose based on the quality of those ideas. Creative ideas. Media ideas. Social ideas. But the typical path to get to big ideas has been to perfect something for one channel, then think of the extensions that amplify it in the store, on the web and everywhere in between.

What Is the Visual Web?

The visual web is many things to many people—and marketers. According to September 2015 polling, most US brand marketers can’t put just one definition to the term: It includes design, advertising and even anthropological phenomena. What is clear is that it’s important.

Is market research still necessary in the age of social media? Part 2

By Gonzalo López Martí / LMMIAMI.COM

  • Many a garden variety strategic planner will bump into a lame remark from some nobody or other on the twitterwebs and quote it like gospel.
  • This is happening now.
  • A lot.
  • Social media is increasingly replacing market research in our line of business, whether we like it or not.
  • However, as any statistician fresh out of college can tell you, a sample survey is not statistically accurate if it’s not harvested randomly.
  • That’s why social media is pretty fuzzy from a scientific POV.
  • Even fuzzier than those darned focus groups.

Millennials demand more from Brands In Live, Digital Music Experiences [INSIGHT]

Music marketing and brand experience agency Momentum Worldwide has conducted a research study aimed specifically at identifying the connection between live and digital music behaviors. Among the findings is that millennials, defined as people ages 18-34, want to see brands in the music space and enjoy seeing them there.

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