Article placement: Top News

The Power Of Reimagination

It’s amazing how many things we don’t question, how many critical assumptions powerfully shape the world around us that are based on muscle memory and reasons that we forget no longer exist.

How America Pays in 2015 [INFOGRAPHIC]

Shoppers are using a larger variety of payment options with digital and mobile payments serving as supplements to the traditional cash and card-based payments tools, according to new research released by Blackhawk Network.

The Rhythm Of Strategy

Here’s the thing. When I said much of a businesses performance comes down to luck, that sounded disparaging. But it’s far from it. Luck could also be defined as the circumstances of our environment: the factors that lie beyond our control.

Battlestar Galactica on NBC Universo

Battlestar Galactica is now slated to appeal to a whole new audience when it airs for the first time in Spanish on U.S. television beginning Wed., July 29, at 9 p.m. ET/PT.

No More Spanish in America: ¿Sí o No? [INSIGHT]

Lately, as we have grown accustomed to, there have been some articles suggesting that the use of Spanish among Hispanics may be dying out. I have been hearing very similar comments and reading similar studies since I started in this industry ―almost thirty years ago. In fact, I can even quote an ex-colleague saying, “Chica, don’t waste your time in the Hispanic advertising industry ―it will disappear in the next five to ten years.”  by Gloria Constanza – Partner and Chief Contact Strategist / d expósito & Partners

Unauthorized immigrant population stable for half a decade

An estimated 11.3 million unauthorized immigrants lived in the U.S. in 2014, according to a new preliminary Pew Research Center estimate based on government data. This population has remained essentially stable for five years after nearly two decades of changes.  By Jeffrey S. Passel and D’Vera Cohn

Is Deep Linking The New Digital Marketing Battleground?

Unfortunately, most marketers have not been able to take advantage of that opportunity. By the time that they can connect the dots, the user has already moved on. They either purchased their product elsewhere or lost interest. Blame the fickle attention span of today’s on-demand mobile consumer.

Mobile’s Big for Small-Business Owners

Few small businesses have joined the mobile world, but that doesn’t mean small-business owners (SBOs) aren’t glued to their phones. In fact, it’s the opposite, based on recent research by Manta.

Most Consumers Do Not Care About Brands

For a few years, media agency group Havas has published an annual index of “Meaningful Brands.” The index measures if consumers could see themselves living without brands X, Y or Z. Turns out they can. And also without A, B, C and pretty much the rest of the alphabet.

Parents and Social Media [Report]

Social media networks have become vital channels for Americans’ daily interactions. Users rely on these platforms to keep in touch with family and friends, gather information and share what is important to them. This report explores how parents – 75% of whom use social media – turn to social media for parenting-related information and social support.  By Maeve Duggan, Amanda Lenhart, Cliff Lampe and Nicole B. Ellison

Univision launches Univision Creator Network

Univision Communications Inc. (UCI) announced the launch of the Univision Creator Network  – a network of high-performing and high-potential content creators from platforms such as YouTube and Vine with more than an estimated 118 million video views per month for those networks of the content creators signed to date.

Skip to content