When asked about the biggest challenges to multichannel marketing, nearly a quarter of respondents said they lacked the time and resources to develop and execute multichannel campaigns, and the same percentage struggled to get buy-in at the board level. Similarly, other issues related to a lack of investment in tools needed to manage multichannel campaigns as well as a limited understanding about the process as a whole.
Amica Mutual Insurance Co. recently completed its inaugural campaign for the Hispanic market, partnering with d expósito & Partners as its agency.
It’s long been the mantra of marketing specialists to build brands that are so attractive and magnetic that people are drawn irresistibly to them, like moths to a flame. In truth, it’s much more likely that the brands we’re all developing and running are much less important to people than we might like to think.
Music is powerful. It can make us smile or cry, bring memories rushing back, and even inspire us to buy a product when it’s combined with the right advertisement.
Is Brand Cohesion our future marketing currency? We are in the middle of a global brand marketing crisis
Originating under BerkleeICE’s Rethink Music initiative and entitled “Fair Music: Transparency and Money Flows in the Music Industry,” the report is the culmination of a year-long examination of the $45 billion global music business and explores the underlying challenges within the current compensation structure while proposing solutions to improve licensing, revenue transparency and cash flow for musicians.
If you caught Premios Juventud, you might have seen a trailer for a new musical starring Leslie Grace and directed by award-winning Daniel “Cloud” Campos. At first glance it looked like the preview to a new Latino movie, or maybe the Hispanic “Glee,” but the world’s first bachata musical was actually a branded content initiative on UnPoquitoDeLovin.com produced by McDondald’s Hispanic AOR, Alma.
By 2060, Hispanics are expected to make up nearly 30 percent of the total U.S. population. As this demographic grows, so too will its impact on the foodservice industry.
If you believe AHAA, the Hispanic market is on fire. Total U.S. Hispanic advertising dollars from Consumer Packaged Goods (CPG) companies and retailers in 2014 were $2 billion–up from $1.2 billion in 2010. The 67% jump means that the U.S. Hispanic market now attracts 10.7% of total U.S. ad expenditures from CPGs/retailers. By Adam Jacobson
The share of American children living in poverty has declined slightly since 2010 as the nation’s economy has improved. But the poverty rate has changed little for black children, the group most likely to be living in poverty, according to a new Pew Research Center analysis of Census Bureau data.
Univision Communications Inc.y announced Chevrolet, COVERGIRL, Dodge, Dr Pepper, MARVEL ANT-MAN, McDonald’s, Nissan North America, State Farm®, Sony Pictures Entertainment’s HOTEL TRANSYLVANIA 2, Target, T-Mobile and Verizon as the official sponsors of the 12th annual “Premios Juventud” (Youth Awards). The 2015 “Premios Juventud” awards ceremony, which will feature customized marketing integrations by COVERGIRL, Dr Pepper, the upcoming film HOTEL TRANSYLVANIA 2, McDonald’s, Target and T-Mobile, will air on the Univision Network, LIVE from the BankUnited Center at the University of Miami, on Thursday, July 16, 2015 at 8 p.m. ET/PT (7 p.m. Central).
TELEMUNDO and NBC UNIVERSO announced they will be telecasting live 17 exciting Liga MX matches in Spanish to soccer fans across the U.S. starting Sat., July 25, through Sat., Nov. 21, 2015.
MEC announced the rebranding of MEC Bravo to MEC Multicultural to reflect the agency’s expansion into broader consumer segments.
FOX International Channels (FIC) announced that FIC has sold its interest in U.S. Spanish language broadcast network MundoFox to its joint-venture partner RCN Television Group (RCN).
New research shows that buzz plays a greater role than previously thought in getting consumers to buy and that the pool of the most effective influencers is largely untapped.
Some of the most popular social media accounts belong to entertainment brands — celebrities, TV shows, movies, entertainment media — the list goes on. These brands have built up large, loyal followings by sharing lots of great content on social media. These brands resonate well on visually focused channels like Instagram, Tumblr and Snapchat, and on social hubs like Facebook and Twitter.
Mobile is a big problem when it comes to viewability measurement. That’s one finding from the Media Rating Council’s (MRC’s) third iteration of desktop viewable-impression reconciliation testing.
Saving for a down payment of 20 percent or more may be difficult for Hispanic first-time home buyers but, according to research released by TD Bank.
Puerto Rico is not just dealing with an economic crisis. In a trend that is both a consequence of and contributor to its financial woes, the island’s population is also declining at a clip not seen in more than 60 years. By Jens Manuel Krogstad, Mark Hugo Lopez and Drew DeSilver
A Third of Hispanics Identify as Mixed RaceFor many Americans, the term “mixed race” brings to mind a biracial experience of having one parent black and another white, or perhaps one white and the other Asian. By Ana Gonzalez-Barrera
