With marketer demand for digital media exploding, a new Standard Media Index (SMI) analysis has been able to pinpoint with a high level of accuracy just how much the shift to new media has cost the traditional channels.
Five years into the economic recovery, things are looking up for young adults in the U.S. labor market. Unemployment is down, full-time work is up and wages have modestly rebounded.
Frontier Communications Corporation announced the appointment of Gabriela “Gaby” Zabalúa as vice president of multicultural marketing.
Brandstyle Communications announced the opening of a Miami office. It will be headed by marketing and PR veteran, Michelle Aristondo Chereque.
As the official broadcast radio station 1210 ESPN Deportes will air all 41 home games and provide full coverage throughout the entire 2015-2016 season.
According to industry insiders, the RCN Televisión management team has rebranded MundoFox as MundoMax.
Shoppers are using a larger variety of payment options with digital and mobile payments serving as supplements to the traditional cash and card-based payments tools, according to new research released by Blackhawk Network.
Transitions Optical, Inc. announced a three-part web series entitled “Estilo a Primera Vista.” Hosted by celebrity stylist Irma Martinez, the webisodes are designed to encourage U.S. Hispanics to embrace eyewear as a stylish accessory that can enhance their look, as well as their vision.
Here’s the thing. When I said much of a businesses performance comes down to luck, that sounded disparaging. But it’s far from it. Luck could also be defined as the circumstances of our environment: the factors that lie beyond our control.
DVRs and OTT services have been eroding the primacy of live TV for years, but in just the last two, prime-time viewing has hit a clear tipping point.
Battlestar Galactica is now slated to appeal to a whole new audience when it airs for the first time in Spanish on U.S. television beginning Wed., July 29, at 9 p.m. ET/PT.
Lately, as we have grown accustomed to, there have been some articles suggesting that the use of Spanish among Hispanics may be dying out. I have been hearing very similar comments and reading similar studies since I started in this industry ―almost thirty years ago. In fact, I can even quote an ex-colleague saying, “Chica, don’t waste your time in the Hispanic advertising industry ―it will disappear in the next five to ten years.” by Gloria Constanza – Partner and Chief Contact Strategist / d expósito & Partners
An estimated 11.3 million unauthorized immigrants lived in the U.S. in 2014, according to a new preliminary Pew Research Center estimate based on government data. This population has remained essentially stable for five years after nearly two decades of changes. By Jeffrey S. Passel and D’Vera Cohn
Unfortunately, most marketers have not been able to take advantage of that opportunity. By the time that they can connect the dots, the user has already moved on. They either purchased their product elsewhere or lost interest. Blame the fickle attention span of today’s on-demand mobile consumer.
Few small businesses have joined the mobile world, but that doesn’t mean small-business owners (SBOs) aren’t glued to their phones. In fact, it’s the opposite, based on recent research by Manta.
For a few years, media agency group Havas has published an annual index of “Meaningful Brands.” The index measures if consumers could see themselves living without brands X, Y or Z. Turns out they can. And also without A, B, C and pretty much the rest of the alphabet.
The National Association of Hispanic Journalists (NAHJ) board of directors has selected Alberto B. Mendoza to be NAHJ’s new executive director.
Social media networks have become vital channels for Americans’ daily interactions. Users rely on these platforms to keep in touch with family and friends, gather information and share what is important to them. This report explores how parents – 75% of whom use social media – turn to social media for parenting-related information and social support. By Maeve Duggan, Amanda Lenhart, Cliff Lampe and Nicole B. Ellison
Univision Communications Inc. (UCI) announced the launch of the Univision Creator Network – a network of high-performing and high-potential content creators from platforms such as YouTube and Vine with more than an estimated 118 million video views per month for those networks of the content creators signed to date.
When asked about the biggest challenges to multichannel marketing, nearly a quarter of respondents said they lacked the time and resources to develop and execute multichannel campaigns, and the same percentage struggled to get buy-in at the board level. Similarly, other issues related to a lack of investment in tools needed to manage multichannel campaigns as well as a limited understanding about the process as a whole.
