4 in 10 TV Viewers are “Digital Enthusiasts” [REPORT]
As consumers embrace and experiment with a host of new ways of watching TV content, a new GfK MRI report has identified six new TV viewing audience groups and how they combine emerging and traditional options for TV use.

For the last nine to 10 years, pundits proclaimed this (whatever year it was) was the “year of mobile.”. I’m here to tell you very clearly that the year of mobile has come and gone and most of us didn’t even notice it. The fact is, mobile is no longer a stand-alone concept. “Cross-channel” is the new mobile, and companies solely focused on mobile as a vehicle are having a rough time.
Miller Lite is showcasing Latin music artists by extending the Conciertos Originales music series to Miami.
Sony Pictures Television (SPT) has signed an agreement to acquire a majority stake in IMS Internet Media Services (IMS), one of Latin America’s ad sales and media buying firms in the digital space.
Carnival Corporation announced that the U.S. Department of the Treasury and the U.S. Department of Commerce granted approval for the company to begin travel to Cuba.
Azteca America announced it has joined forces with client partner Ford Motor Company to develop and launch “Fuerza Ford,” a ten-episode sponsored-content initiative showcasing the Ford F-150.
Univision Deportes, the sports division of Univision Communications Inc., announced the launch of a TV Everywhere campaign offering live streaming without requiring authentication during the group stage of the highly anticipated CONCACAF Gold Cup soccer tournament.
The American Association of Advertising Agencies (4A’s) issued a survey report on the subject of agency labor billing rates along with a corresponding position paper containing new best practice guidelines for agency compensation.
By Gonzalo López Martí LMMIAMI.COM
Welcome to the fifth episode of #TotalMarketTalk, a new Digital series created by NGL Media and NGLC exclusively for HispanicAd. In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Jose Villa, Founder & President, Sensis.
Future CPG innovation and marketing success relies on identifying and leveraging signals that represent opportunities for action. While most signals are brand-specific, and often based on proprietary product development initiatives and marketing activities, broader trends can sometimes be gleaned through the analysis of market research reports.
Depending on when you met Danny Villanueva he was either a professional football player, first rate television broadcaster, pioneer of Hispanic media, private equity magnate or a philanthropist. To those who knew him best, Danny was a mentor, cheerleader, role model and somebody always looking for ways to help his community advance. By Roberto Orci
Maren Lau is the CMO at IMS Internet Media Services, a digital marketing and communications company that helps brands enter and grow in the Latin America digital market. She spoke with eMarketer’s Daiane Bobka about the biggest digital trends in the region.
Through Emojiball, Tampico, known as the “blend master of refreshing exotic fruit flavors,” aims to celebrate the fun-loving nature of its brand by combining the cross-cultural mobile language of emojis with the excitement of a mastermind-esque guessing-game.
























