Article placement: Top News

Global Spotlight on Beauty & Appearance Report, Highlights Women’s Desire to Look Good for Themselves, Not Others

Kantar released the findings of its Kantar MONITOR’s Global Spotlight on Beauty & Appearance report, an exploration of appearance motivations around the world. Findings include changes in top motivations for consumers to look their best, consumer segments most likely to pay attention to their appearance, and emerging marketplace trends. Overall, the results found that women … Read more

Retail Sales to Reach at Least $5.23 Trillion in 2024

The National Retail Federation  forecasts that retail sales will increase in 2024 between 2.5% and 3.5% to between $5.23 trillion and $5.28 trillion. The announcement was made during NRF’s fourth annual State of Retail & the Consumer virtual discussion on the health of the American consumers and the retail industry. “The resiliency of consumers continues … Read more

81% of Gen Zers Say Multicultural/Diverse Communities Greatly Shape Brand Preferences [REPORT]

Direct Digital Holdings released a new whitepaper, Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing. The paper features exclusive research along with insights from industry leaders and academics. Direct Digital Holdings’ research shows that the outsized influence that multicultural and diverse communities have on the brand choices of mainstream consumers – especially … Read more

Marketing procurement seeks better, smarter metrics in 2024 [REPORT]

WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024. Many company target setters fail to understand marketing, increasing barriers between procurement, marketing and the rest of the organization. New research reveals that marketing procurement teams at big global brands are frustrated … Read more

Frito-Lay and Rockstar Energy Drink announce Sponsorship of Leagues Cup Tournament

Lay’s, Sabritas, Gamesa, and Rockstar® Energy Drink announced a multi-year sponsorship of Leagues Cup, the official, World Cup-style tournament that features all 47 clubs from Major League Soccer (MLS) and LIGA MX. This partnership further solidifies Frito-Lay’s and Rockstar’s commitment to the sport and enhances soccer fans’ viewing experience with a delicious lineup of salty … Read more

Batter Up! America’s Pastime Is Back

Sports fans across the nation are eagerly awaiting the first pitch of the 2024 Major League Baseball (MLB) season. From Tampa Bay to Toronto, all 30 teams will play ball on opening day. Did you know that all team names end with the letter “s” except for two? Can you name them? The national pastime … Read more

Inclusive Trends for 2024

By Russ Gottwald, Associate Strategy Director – PACO Collective When we look for trends to watch in any given year, it helps to think of them in the context of mega-trends – long-term cultural questions that don’t resolve one way or the other. These are topics like whether brands should take stands on cultural or … Read more

Estrella Media launches in San Francisco Bay Area

Estrella Media has launched the EstrellaTV network on a new affiliate station KMMC Channel 30 in San Francisco. KMMC is owned by Major Market Broadcasting (MMB), which launched EstrellaTV across the Bay Area’s top three markets, San Francisco, Santa Clara, and San Jose, as well as Petaluma and Rohnert Park. “We welcome MMB to the … Read more

An Olympic-Sized Opportunity for Brands

By Chuck Kapelke Visa is pumping up its marketing muscle for the upcoming Olympic Games. The credit card king will be one of 14 global partners for the Olympic and Paralympic Games in Paris this summer, along with brands such as Airbnb, Bridgestone, Coca-Cola, Deloitte, and Samsung. In addition to investing millions in omnichannel advertising … Read more

The Impact of CORRIDOS on Culture [REPORT]

With instruments and lyrics inspired by Mexican culture, Mexican Corridos are a beloved musical format attracting enthusiasts and newcomers to today’s genre-blending collaborations. To better understand the impact of Corridos on culture, we partnered with Orci Advertising for an in-depth study examining what’s driving the evolution of this revolutionary genre. Learn more about this dominant … Read more

Digital Momentum leads MAGNA to Raise 2024 Advertising Market Forecast to +9%

Vincent Létang, EVP Global Market Intelligence and author of the report, said: “Several factors led MAGNA to increase its US ad market growth forecast. That includes an improved macro-economic outlook with GDP growth raised from 1.7% to 2.4% in the last few months, the momentum of digital media formats: social media, retail media, and streaming. … Read more

2024 ANA LGBTQ+ Marketing Inclusion Survey Unveils Transformative Insights

The 2024 ANA LGBTQ+ Marketing Inclusion Survey offers a comprehensive view into the state of LGBTQ+ inclusion in advertising. With 55 percent of advertisers engaging in LGBTQ+-inclusive marketing, the survey and report highlight a significant shift towards inclusivity. This approach has led to a 97 percent acknowledgment among advertisers of the positive impact inclusivity has … Read more

ORTEGA Beauty Brand launches

Etienne Ortega, the renowned makeup artist behind celebrities including Lana Del Rey and Christina Aguilera, launched his own beauty brand, ORTEGA. The brand is inspired by Etienne’s signature lip contouring techniques and is formulated with ingredients from his native Mexico, including Blue Agave. “Introducing ORTEGA has been five years in the making. This journey has … Read more

Hyundai Wins Best Multicultural Marketing Award for “Cautionary Tales”

Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, proudly announce the prestigious recognition of Best Multicultural Campaign award by MediaPost for their Hispanic IONIQ 5 and IONIQ 6 campaign, “Cautionary Tales” or “Viejos Cuentos”. The 2023 campaign focused on dispelling myths surrounding electric vehicles within the Hispanic community, challenging common misconceptions about EV … Read more

Amnesty International Partners with Republica Havas to Raise Awareness Around Soccer’s Gender-Based Violence and Take Action for the Cause

Republica Havas and Havas Perú recently joined forces with Amnesty International Perú to call attention to the rise in gender-based violence incidents ignited by soccer team losses, both domestically and internationally. Research indicates a direct – and sobering – correlation between soccer game losses and increases in gender-based violence cases. When a team loses a … Read more

Are Protected Audiences the Future?

By Matt Griffith There is a lot of attention going toward Google’s Privacy Sandbox lately: what will break, what works, and what will change. Yet few people or companies have built the required technology to share concrete answers or offer solutions. This will hopefully start changing in light of the IAB Tech Lab’s new report, … Read more

ElementalTV and Spanglish Movies partner to accelerate US Hispanic Market Activations in CTV Advertising

ElementalTV has announced a strategic partnership with Spanglish Movies, a content creation and publishing for the Hispanic market. Together, the companies have created ‘Spanglish Audiences,’ a CTV technology solution designed to expand advertisers reach and effectiveness among Hispanic and LATAM viewers at scale. Spanglish Audiences offers Fortune 500 brands, agencies, and programmatic SSPs the ability … Read more

MEDIA GROWS MARKETS

By Marc S. Pritchard – Chief Brand Officer at Procter & Gamble MARKET is the most important part of marketing. We operate and compete in markets. The consumers, customers, or clients we serve purchase goods and services in markets. And market is part of everyday language. Supermarket. Job Market. Stock market. Bear market. Bull market. … Read more

Women’s History Month: March 2024

National Women’s History Month honors the successes and sacrifices of U.S. women. It dates to March 8, 1857, when hundreds of women from New York City garment and textile factories rallied to protest harsh working conditions. In 1909, New York City became the site of the nation’s first Women’s Day celebration, a year after 15,000 … Read more

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