Article placement: Top News

Social Promotions Boost Event Awareness

Events are, in themselves, promotional. Whether marketers are creating their own events or sponsoring pre-existing ones, ultimately events are about getting a brand in front of an audience.

FIFA Women’s World Cup Canada 2015 on Telemundo and NBC Universo

TELEMUNDO, NBC UNIVERSO AND NBCDeportes.com present the FIFA Women’s World Cup Canada 2015™, June 6 through July 5, marking the first time ever that all 52 matches of this tournament will be available in Spanish in the US. The action will start on Saturday, June 6 at 5:30PM/4:30C/2:30P, when host Canada faces China in the tournament’s opening game.

Know thy frenemy. Part 2 of 3. Death of Don Draper.

By Gonzalo López Martí  –  LMMIAMI.COM

  • What kind of innovation can come out of an organization that buries its talent under layers of hierarchy, paperwork, processes and reporting duties?
  • So you are a writer, an art director, a designer, a web dev?
  • You spend 10 hours a day in a cubicle working for a multinational corporation?
  • And you call yourself a creative?

Univision Digital joins MIT Media Lab

Univision Digital, the digital division of Univision Communications Inc. (UCI) announced that it has joined the Massachusetts Institute of Technology (MIT) Media Lab to explore cutting-edge technologies for news and information in the digital space.

Hispanics Make Social a Crucial Part of Digital Lives

While social networking’s popularity extends across ethnicities, conventional wisdom is correct in saying it is particularly important for US Hispanics. It’s not that they overindex as users of social networks across the board, but rather that social networking plays a distinct role in their digital activity, according to a new eMarketer report, “US Hispanics: What’s … Read more

FIFA Corruption Case: How Will It Impact U.S. Networks, Marketers?

One of the world’s biggest sports marketing machines — FIFA, the worldwide organizing body for global soccer sports play — has been hit with a massive suit against its senior officials on 47 counts that include charges of bribery, fraud and money laundering.

Hispanic Home Ownership Gap

Between now and 2020, roughly four out of every 10 new households that form in the U.S. will be headed by someone of Hispanic descent – more than any other single racial or ethnic group. The Hispanic demographic will be a key driver of home rental and purchasing activity in the next several years, and this will have important implications for the housing sector. Hispanics aspire to home ownership, and the majority of Hispanic movers want to purchase when they move. But a new report from The Demand Institute finds that many Hispanic households will struggle to achieve the dream of home ownership in the next five years because they lack the down payment, income or credit to follow through on their plans.

New Era Challenges to Growth [INSIGHT]

Challenges to growth are nothing new. But these challenges are now changing with shifts in culture. We have now entered a “post-ownership age”, with rapidly changing consumer behaviours and attitudes. Consumers’ perception of needs have transformed as the burden of ownership has developed in response to the recession. People see ownership as adding layers of responsibility and worry to their already busy lives.

Delve Behind the Data to Understand the Economic Power of US Hispanics

The rapid growth in the US Hispanic population has made the demographic increasingly important to retailers. Carlos Garcia, senior vice president of multicultural at GfK Media, spoke with eMarketer’s Lisa Barron about the importance of getting the message right and understanding the culture well enough to do so.  Carlos Garcia – Senior Vice President, Multicultural / GfK Media

Life Beyond May Sweeps: Marketing And Measurement In An Always-On World

Marketers in the TV entertainment industry used to dance to a nice, predictable cadence. Programming was synced with the school year and punctuated by regularly recurring ratings periods like the just-completed May Sweeps. Three major networks had a captive audience that obligingly showed up at appointed times and watched programs from end to end.

Product Videos: All the Cool Brands Are Making Them

Consumers don’t want to spend time reading about a product; they want videos. And brands that cater to such demands stand to see higher sales and gain loyal customers, according to February 2015 research by Animoto.

FIFA Execs Face Corruption Charges

Four sports marketing executives and a broadcaster from the U.S. and South America were charged with racketeering, wire fraud and money laundering conspiracies along with nine leaders of Fédération Internationale de Football Association (FIFA), soccer’s governing body, in a 47-count indictment unsealed early this morning. Many of the defendants were rounded up in a luxury hotel in Zurich, Switzerland, where they were gathered for FIFA’s annual meeting.

Hispanics & Retirement Planning: A Marketing Perspective [INSIGHT]

Financial services companies in the United States have been lured by the promise of the growing Latino market. Many have tried to engage Hispanic consumers with different financial services offerings. Few have succeeded and it is likely that lack of historical and cultural knowledge have contributed to a patchy track record.  By Felipe Korzenny, Ph.D.

Do Marketers Need Agencies to Get ‘Ahead of the Curve’?

The agency-client relationship is in good standing, but recent research finds that the number of those relationships is falling. For agencies to continue to attract clients, they’ll need to prove their ability to drive improvement so customers can get ahead of the competition.

Consumer Engagement And Campaign Management In The Digital Marketplace

The evolution of digital channels has spurred new innovations and disruption in the CPG marketplace. As a result, CPG companies now face the unprecedented challenge of acquiring, converting and retaining today’s digital consumer. Regardless of the digital channel, CPG companies must develop enduring relationships with consumers throughout the digital journey — from awareness to evaluation, through to purchase or conversion.

ANA Call for Entries for 15th Annual Multicultural Excellence Awards

Now in its 15th year, the Multicultural Excellence Awards recognize outstanding multicultural advertising campaigns produced by marketers and their agencies. Winners will be announced at the 2015 ANA Multicultural Marketing & Diversity Conference presented by Time Inc., November 8-10 in Miami Beach, Florida.

Sensis releases Fourth Wave of Hispanic Millennial Project [REPORT]

This latest wave explores cultural influence on the food, beverage and alcohol buying habits of multicultural Millennials.The study has expanded beyond Hispanic Millennials to include both Asian and African-American Millennials, which combined make up nearly half of all Millennials in the U.S. today.

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