Marketers Value Intent Data, but Struggle with Application
Intent data can help marketers understand and target consumers appropriately during the path to purchase.
Article placement: Top News
Confidence In Video ROI grows By 43%
Reflecting agency confidence in video advertising ROI, 65% of agencies say they are more interested in streaming video sites like Hulu and YouTube than a year earlier, which is also a 12% increase from the prior quarter.
How Our Brains Process Price Information
We have a complex psychological relationship with pricing. A new brain scanning study out of Harvard and Stanford starts to pick apart the dynamics of that relationship.
‘Te Pondrá A Prueba’ Dodge Brand advertising campaign
The Dodge brand is launching a new U.S. Hispanic advertising campaign for the 2015 Dodge Challenger, Dodge Charger and Dodge Dart featuring actor Danny Trejo (“Machete”, “From Dusk Till Dawn”, “Once Upon A Time in Mexico”).
America, Hispanics, and Multicultural Marketing [INSIGHT]
But what about today’s Hispanics? Will they go the way of prior immigrants and amalgamate into the category of “white,” “black” or “Asian?” By David Morse / New America Dimensions
Is being Hispanic a matter of race, ethnicity or both?
Federal policy defines “Hispanic” not as a race, but as an ethnicity. And it prescribes that Hispanics can in fact be of any race. But these census findings suggest that standard U.S. racial categories might either be confusing or not provide relevant options for Hispanics to describe their racial identity. By Ana Gonzalez-Barrera and Mark Hugo Lopez
The Emotive Power of Marketing [INSIGHT]
Dr. Robert Heath is a professor at the University of Bath and a pioneer in establishing the value of emotion in advertising. His research includes the development of the Low Attention Processing Model of advertising, as well as an advertising research system known as the CEP® (Cognitive Emotive Power Test), which analyzes Information and Emotive Power. Nielsen is collaborating with Dr. Heath to incorporate CEP into its new TV Brand Effect module, Creative Evaluation. Creative Evaluation will allow marketers to measure how consumers are connecting with their ad compared to competitor ads and across key demographics.
When Will Mobile Marketers Move Beyond Basic Measurement?
Tracking users and results across screens was an even bigger issue. Fewer than three in 10 marketers used cross-channel tracking or visitor stitching (identifying the same user across desktop/apps as a single user) for mobile marketing.
Internet of Things Driving New Era of “Living Services” [REPORT]
The report, titled “The Era of Living Services,” predicts a new era of highly sophisticated “living services” that can learn and tailor themselves in real-time to meet the changing needs of consumers, workers, patients and citizens.
Nobody owns anything. Part 1
#content #intellectualproperty
- We all know the running phrase in Hollywood: nobody knows anything.
By Gonzalo López Martí / LMMIAMI.COM
Multiracial in America – Proud, Diverse and Growing in Numbers [REPORT]
As America becomes more racially diverse and social taboos against interracial marriage fade, a new Pew Research Center survey finds that majorities of multiracial adults are proud of their mixed-race background (60%) and feel their racial heritage has made them more open to other cultures (59%).
An All-Too-Common Question In Pharma Marketing: What Is Holding Us Back?
Our information-seeking and health management behaviors are rapidly changing, offering many new ways for brands to engage with customers. We can no longer accept that “our regulated environment” is entirely to blame for our laggard adoption of new marketing tools. As stewards of change, and helping our clients define strategies, we have to address the recurring question, What is holding pharma back from truly embracing what is here today?
How CPG Advertisers Stack Up for Digital Video
Research indicates that consumer packaged goods (CPG) brands lead other industries when it comes to digital video ad impressions and views.
Three Stats To Know About Teens Today
When studying young consumers, we look at more than just Millennials overall. In order to understand the generation, we focus in on males, females, college students, parents, and more to understand the way that their behavior and preferences might vary. So of course our monthly surveys of young consumers include stats on teens as well—and we can tell you that there are definitely ways that they differ from their older peers. They have different taste in music. They text more.
So Many Apps, So Much More Time for Entertainment
Over the span of just a few years, the concept of app usage has transformed from a novelty to an essential part of the mobile user experience. With millions of apps now available and more being rolled out every day, there is an app for everyone, regardless of age, race or interest.
Majority Of Women Aspire To Hold Top Roles, Though Many Find It Difficult To See Themselves As Leaders [INSIGHT]
A majority of women aspire to hold top leadership and board roles, but often find it difficult to see themselves as leaders, according to the KPMG Women’s Leadership Study.
The Importance Of Vision In Leadership
What is “vision”? Simply put, it’s the common alignment of a group of people aiming for the same goal. Whether it’s sports or business, having a vision is the single most important thing to motivate a team of individuals. Without it, you have chaos and you can’t possibly succeed.
Teens Are More Entrepreneurial Than Ever; What Your Brand Can Do To Connect
When I was a teen, getting a job usually meant one thing: flipping burgers at a local fast-food chain. Today, teens are just as likely to launch their own businesses as to take an entry-level job.
Asian-American Buying Power Increased By More Than $50 Billion In One Year — Expected To Hit $1 Trillion By 2018
Nielsen has released the third edition of its Asian-American consumer report: Asian-Americans: Culturally Connected and Forging the Future—profiling the fastest-growing and most racially diverse segment of the U.S. multicultural majority.
ALMA will be assigned US Hispanic AOR responsibilities for Sprint
Coconut Grove, FL based ALMA is being assigned the US Hispanic strategic and creative responsibilities for Sprint.
