Are Millennials Getting More Attention Than They Deserve?
I’m fascinated by the weekly deluge of studies and columns about the preferences and behaviors of the Millennials. While it is good to keep a pulse on future generations, I think that there is a lot of undue attention being thrust on this very small corner of the larger consumer picture. My caution is not one to ignore the Millennials but to realize that while there is a lot of noise in this area, much of the data stands contrary to the amount of attention.
This decision reflects the long-term strategies of both organizations to shape the future of the industry by connecting academia with the marketing community and, ultimately, attract the best talent to the industry. The ANA/AEF partnership will broaden the industry’s presence on campuses, bring increased marketing content to the industry, provide newfound opportunities for education and research, and initiate a renewed focus on advertising’s role in culture, society, and the economy.
Contrary to popular opinion, mobile screens are regularly being tapped for streaming longer-form video, according to “Mobile Video Usage: A Global Perspective,” a new comprehensive survey of consumers from 24 countries around the world who watch smartphone video, published by the Interactive Advertising Bureau (IAB).
Univision Communications Inc. (UCI) has appointed Sameer Deen to the position of senior vice president, Univision Digital.
By mid-century, the U.S. will be a “majority minority” nation. In 2010, slightly more than six in 10 Americans were classified as white non-Hispanic. By 2060, fewer than five in 10 will be, according to the U.S. Census Bureau. Right now, some 51% of children aged 9 and under have multicultural origins.
Actually, you probably will. Here we are, a good ten years or more into the social media era, and apparently we still can’t figure out whether social media advertising actually accomplishes anything, and if so, what.
Gathering data is critical for marketers, but in order to act on insights gleaned from all of the information collected, the right tools and skills are necessary. An April 2015 study by the Direct Marketing Association (DMA) and Winterberry Group found that while marketers acknowledged the demand for data integration, they were behind in implementing the technology and training needed to do so.
One of the big talking points over the last few weeks has been the flood of agency reviews announced by many large U.S.-based and/or global advertisers. I think these reviews are driven by a combination of factors, not just the much-publicized murkiness of many media agency dealings.
By Gonzalo López Martí – LMMIAMI.COM
$25 billion worth of media reviews has been announced in the last few months. So is this a statistical anomaly, or a sign that after 20 years of endless talk about change, clients are finally making demands that agencies do so?
Winners for the 2015 Radio Mercury Awards were announced this evening at the 24rd annual awards reception in New York. Among the winners, Alma DDB was the only US Hispanic agency to be awarded, taking home the title for Spanish Language campaign for their Liquid Plumr “Hello” work.
UPS and comScore, Inc. released the fourth UPS Pulse of the Online Shopper U.S. study revealing changes in consumer shopping preferences and buying behavior.
Streaming video services, now used by more than 42 percent of American households, are heavily changing media consumption habits across generations, according to the ninth edition of the Deloitte “Digital Democracy Survey”. The study reveals that streaming content has overtaken live programming as the viewing method-of-choice, with 56 percent of consumers now streaming movies and 53 percent streaming television on a monthly basis, as compared to 45 percent of consumers preferring to watch television programs live. Moreover, younger viewers have moved to watching TV shows on mobile devices rather than on television. Among Trailing Millennials (age 14-25), nearly 60 percent of time spent watching movies occurs on computers, tablets and smartphones, making movie viewing habits decidedly age-dependent.
eMarketer estimates that US programmatic digital display ad spending will leap 48.9% this year to hit $14.88 billion, or 55.0% of total digital display ad spend. While the majority of those dollars will likely focus on direct-response efforts, April 2015 research by Econsultancy in association with Quantcast finds that programmatic branding adoption is relatively high, and spending will rise in the coming years.
The Univision Deportes lineup during this year’s tournament, to be held from July 7 to 26, will include complete games, the latest fútbol news and analysis, features and commentary on all teams. Fanáticos will be able to enjoy 24/7 coverage of the United States and Mexico national teams. It all starts on Monday, July 6 from outside Soldier Field in Chicago on Univision Deportes, the Gold Cup’s official Spanish-language broadcaster.
TELEMUNDO announced the promotion of Glenda Pacanins to Senior Vice President, Programming & Content and Leonor Sotillo to Senior Vice President, Programming Strategy. 
Univision Communications Inc. (UCI) announced the appointment of Jessica R. Herrera-Flanigan to executive vice president, Government Relations and Public Policy, effective immediately.
Touted as the fastest growing segment of the U.S. population, multicultural consumers have another advantage in the marketplace: They’re young and living longer.
After more than a decade of digital disruption across the entertainment & media (E&M) industry, the distinction between digital and traditional media is deemed irrelevant in the minds and wallets of consumers, according to PwC’s annual Global Entertainment and Media Outlook 2015-2019. The E&M industry is now a multifaceted ecosystem – with new digital offerings creating a bigger, more diverse content universe and with digital accelerating delivery across platforms – whereby consumer choice is paramount.
