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LA Story, A Tribute to the Classic Lowrider

Exodus Events presents LA Story, an event dedicated to celebrating the culture and lifestyle of the classic Lowrider, featuring the most influential custom car ever built, the Gypsy Rose, a live music concert and Lowrider-themed art exhibit benefiting Plaza de La Raza, a cultural center for the arts and education. 

Social Scores among Female Women’s World Cup Fans

The quarter finals of the FIFA Women’s World Cup have arrived. While female followers are largely watching the soccer games on TV, social networks are likely playing a key role in keeping these fans in the know.

How Brands Connect with Consumers at Summer Music Fests

June has hit full-stride, and so has the summer music festival season. The Governors Ball in New York City got the month started, with Drake’s super tight pants almost breaking the Internet, which was quickly followed by Bonnaroo. The Firefly Music Festival kicks off this Thursday, and the Warped Tour begins its four-month stretch this week as well.

The New Creatives Are Data Geeks Too

Cannes is about creative, but this year the creative conversation is laced with something more than rosé – it’s laced with talk of how data can finally be used to influence the creative process.

How America Views Home Ownership 2015 [REPORT]

This year’s survey also explored preferences when it comes to completing the mortgage process, finding that consumers today are looking for both the convenience of online access as well as personal guidance.

Strategies for Reaching the ‘Liquid Audience’ in a Changing Digital Landscape [STUDY]

The Interactive Advertising Bureau (IAB) and YuMe released “Digital Advertising Audiences: The New ‘Liquid Consumer’ Paradigm,” a whitepaper that taps into top creative, brand, agency and publishing leadership for insights and guidance on navigating the new “liquid audiences” that discover content across a range of mediums, devices and platforms.

Tecate Light invites Consumers on “One Bold Night” with their Iconic Black Eagle

Tecate Light debuted the latest chapter of its “Born Bold” campaign in the form of the short film, “One Bold Night.”  Delivered in four easy-to-watch 60-second episodes, the new films depict the iconic Tecate Light Black Eagle experiencing an epic night from gritty, basement boxing match to penthouse party, all shot from the point-of-view (POV) of a friend’s mobile phone.

Product Placement Is The ‘New Black’

It’s no secret that television has changed dramatically in the last half decade, from the way it’s produced to how it’s consumed. Those changes have sparked a shift in the ways brands are able to connect with audiences.

Nobody owns anything. Part 2


#content #intellectualproperty

  • Last week I waxed metaphysical about the sorry state of intellectual property in the modern world.
  • The famous Hollywood line “nobody knows anything” -traditionally applied in Tinseltown to the arcane art of creating multiplex-filling hits- is evolving into -wink wink nudge nudge-: “nobody owns anything”.
  • Piracy is pillaging the box office.
  • The same is true about TV, literature, music.

By Gonzalo López Martí        LMMIAMI.COM

ANA Solicits RFPs for Industrywide Media Transparency Study [INSIGHT]

The ANA seeks a third-party organization that can dig deep with agencies, marketers, media organizations, suppliers, and vendors. It is the ANA’s belief that the industry requires an independent, objective individual or organization to provide indisputable marketplace clarity and to help set the record straight.

Silicon Valley/Silicon Alley & Madison Avenue share Strategies for Driving Collaboration Across the Technology and Advertising Industries [REPORT]

The Interactive Advertising Bureau (IAB) released “Madison Avenue Meets Silicon Valley and Silicon Alley: Building Collaboration Between Creativity and Technology,” a whitepaper that crystallizes insights and advice that emerged during high-level, West and East Coast IAB summits. They brought some of the biggest names in the technology, publishing, agency, venture capital and marketing communities together to discuss and debate how best to bridge the gap between creativity and technology in order to build better, more sustainable consumer advertising experiences.

The Value Of Great Experiences: My Time At The Women’s World Cup

I haven’t been to Whatever USA, I didn’t see “Jurassic World” on it’s opening weekend, and, unfortunately, I won’t be attending any of this Summer’s Grateful Dead Fare Thee Well concerts. I did, however, recently have the pleasure of immersing myself in the Women’s World Cup experience in Vancouver, B.C. And I have to commend Vancouver, FIFA, and all of the corporate sponsors for making it very memorable … for me, but more importantly, for my daughter and son.

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