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The Multicultural Real Estate Opportunity [INSIGHT]

By mid-century, the U.S. will be a “majority minority” nation. In 2010, slightly more than six in 10 Americans were classified as white non-Hispanic. By 2060, fewer than five in 10 will be, according to the U.S. Census Bureau. Right now, some 51% of children aged 9 and under have multicultural origins.

Can Marketing Tech Adoption Catch Up to Data Adoption?

Gathering data is critical for marketers, but in order to act on insights gleaned from all of the information collected, the right tools and skills are necessary. An April 2015 study by the Direct Marketing Association (DMA) and Winterberry Group found that while marketers acknowledged the demand for data integration, they were behind in implementing the technology and training needed to do so.

The Five Reasons For The Media Agency Pitch Avalanche

One of the big talking points over the last few weeks has been the flood of agency reviews announced by many large U.S.-based and/or global advertisers. I think these reviews are driven by a combination of factors, not just the much-publicized murkiness of many media agency dealings.

Know thy frenemy. Part 3 of 3. – A brand new Madison Avenue.

By Gonzalo López Martí  –  LMMIAMI.COM

  • In the not-so-distant 90s telcos made their money on long distance calls for business & residential land lines.
  • That’s where the gravy was at.
  • Remember the fax?
  • The race to reinvent themselves as internet service providers & mobile operators left many a corpse belly-up by the road.
  • Three letters: MCI.
  • They got complacent.
  • They didn’t see it coming?

Media Agencies’ $25B Bounty For Change

$25 billion worth of media reviews has been announced  in the last few months. So is this a statistical anomaly, or a sign that after 20 years of endless talk about change, clients are finally making demands that agencies do so?

ALMA wins BIG at 2015 Radio Mercury Awards

Winners for the 2015 Radio Mercury Awards were announced this evening at the 24rd annual awards reception in New York. Among the winners, Alma DDB was the only US Hispanic agency to be awarded, taking home the title for Spanish Language campaign for their Liquid Plumr “Hello” work.

Streaming services fuel consumers’ appetite [REPORT]

Streaming video services, now used by more than 42 percent of American households, are heavily changing media consumption habits across generations, according to the ninth edition of the Deloitte “Digital Democracy Survey”. The study reveals that streaming content has overtaken live programming as the viewing method-of-choice, with 56 percent of consumers now streaming movies and 53 percent streaming television on a monthly basis, as compared to 45 percent of consumers preferring to watch television programs live. Moreover, younger viewers have moved to watching TV shows on mobile devices rather than on television. Among Trailing Millennials (age 14-25), nearly 60 percent of time spent watching movies occurs on computers, tablets and smartphones, making movie viewing habits decidedly age-dependent.

Does Programmatic Work for Branding?

eMarketer estimates that US programmatic digital display ad spending will leap 48.9% this year to hit $14.88 billion, or 55.0% of total digital display ad spend. While the majority of those dollars will likely focus on direct-response efforts, April 2015 research by Econsultancy in association with Quantcast finds that programmatic branding adoption is relatively high, and spending will rise in the coming years.

Univision Deportes announces coverage plans for 2015 CONCACAF Gold Cup tournament

The Univision Deportes lineup during this year’s tournament, to be held from July 7 to 26, will include complete games, the latest fútbol news and analysis, features and commentary on all teams. Fanáticos will be able to enjoy 24/7 coverage of the United States and Mexico national teams. It all starts on Monday, July 6 from outside Soldier Field in Chicago on Univision Deportes, the Gold Cup’s official Spanish-language broadcaster.

The Digital and Traditional Media Divide is Irrelevant Among Consumers [INSIGHT]

After more than a decade of digital disruption across the entertainment & media (E&M) industry, the distinction between digital and traditional media is deemed irrelevant in the minds and wallets of consumers, according to PwC’s annual Global Entertainment and Media Outlook 2015-2019. The E&M industry is now a multifaceted ecosystem – with new digital offerings creating a bigger, more diverse content universe and with digital accelerating delivery across platforms – whereby consumer choice is paramount.

The Oligopoly Response to Media Fragmentation

For all the talk of fragmentation in media, isn’t it funny how similar the digital media business is to the old TV business?  Take a second and think about it from the perspective of a mainstream advertiser.

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