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Millennials and Money: Part Young Idealists, Part Old Souls

Generation Y or “Millennials” (aged 18-34) are, on one hand,  just like their grandparents when it comes to their finances – they’re conservative, risk-averse, and realistic about setting goals and taking responsibility. At the same time, they exhibit all the telltale signs of youth – they’re more confident than other generations that they’ll reach their financial goals; they’re more optimistic that their financial situation is improving; and they bring a joie de vivre to their careers.  

Endemol Shine Latino launches

Daniel Rodriguez and Mauricio Piccone have been named Co-Executive Vice Presidents of newly launched Endemol Shine Latino, it was announced by Cris Abrego and Charlie Corwin, Co-Chairmen and Co-CEOs of Endemol Shine North America.

Telemundo to premiere “SOS: Salva Mi Casa”

Time Inc. and Telemundo announced the launch of a new television series, “SOS: Salva Mi Casa,” (“SOS: Save My House”) premiering Saturday, April 11 at 12:00pm ET/PT on Telemundo. The home improvement show, Time Inc.’s first Spanish-language television program and its first major collaboration with Telemundo.

#TotalMarketTalk – Luis Miguel Messianu, Pres. & Chief Creative Officer, ALMA

Welcome to the third installment of #TotalMarketTalk, a new Digital series created by NGL Media and NGLC exclusively for HispanicAd.  In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Luis Miguel Messianu, President & Chief Creative Officer of ALMA.  Hear Luis Miguel’s take on everything from “Total Market” to what the multicultural “Agency Of The Future” looks like.  You’ll also get an inside look into ALMA’s best-in-class work servicing clients such as McDonald’s and AARP.

Digital Advertisers Focus on Holistic Customer Experience

The much-anticipated shift toward mobile will occur this year in the two largest digital advertising categories: search and display. For the first time, US advertisers will spend more in these areas to reach consumers on mobile devices than desktop computers, according to a new eMarketer report, “The State of US Digital Advertising 2015: Mobile Trumps Desktop, People Trump Devices.”

Failing to Align the Emotions of Your Ads with TV Programs may Turn Off Consumers

A sad TV drama comes to conclusion, fading to black as music swells, and leaving the audience emotionally torn about the future of the main characters.  Suddenly, the TV cuts to a peppy commercial and viewers are faced with the relentless cheer of an insurance spokesperson pitching their latest money saving product. This is a common occurrence in today’s prime time-driven entertainment culture, but new research from Columbia Business School shows that this juxtaposition of emotions can leave TV viewers puzzled at the swing in content and emotion, so much so that these potential consumers may ignore the ad altogether and will be unlikely to recall the advertiser.

Capacity to Innovate Driven by Culture, Strategy and Structured Process [REPORT]

Organizations worldwide have increased their focus on innovation. Yet, too often, they’re stymied by ingrained fear of failure and internal politics, as well as a lack of clear strategies and repeatable processes to make innovation measurable and accountable across the enterprise, according to a study released by the Business Performance Innovation (BPI) Network.

How corrupt are we? Part 2

By Gonzalo López Martí / LMMIAMI.COM

  • Crime in America is at an all time low.
  • When I say America I mean the US of A.
  • Not América which, for some, is a continent.
  • In any case: murder, car theft and burglary stats haven’t been so low since the early 60s in most major US cities
  • Odd thing is, nobody really knows why.
  • There are dozens of explanations.
  • Some theories are quite far fetched.

U.S. Smartphone Use in 2015 [REPORT]

10% of Americans own a smartphone but do not have broadband at home, and 15% own a smartphone but say that they have a limited number of options for going online other than their cell phone. Those with relatively low income and educational attainment levels, younger adults, and non-whites are especially likely to be “smartphone-dependent.”

How Millennials Get News: Inside the Habits of America’s First Digital Generation [REPORT]

For years, researchers and social critics have worried that the newest generation of American adults is less interested in news than those who grew up in the pre-digital age. Much of the concern has come from data that suggest adults age 18-34 so-called Millennials do not visit news sites, read print newspapers, watch television news,or seek out news in great numbers.

Screen Wars: The Battle for Eye Space in a TV-Everywhere World [REPORT]

We are living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. Across the globe, more than three quarters (76%) of respondents in a Nielsen online survey of digital attitudes and behaviors say they enjoy the freedom of being connected anywhere, anytime. While this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.

Millennials Prefer to Manage Money Themselves

Millennials have finances on their minds. Among US internet users ages 25 to 35 polled in December 2014 by Principal Financial Group, 70% said having financial security was their top goal, and six in 10 were also focused on making a comfortable salary.

ESPN Deportes Road to Toronto 2015: 100 Days of Pan Am Games to Unfold Across Platforms

April 1 marks 100 days until the kick-off of the Toronto 2015 Pan American Games. As the official and exclusive presenter in the U.S., ESPN and ESPN Deportes celebrate the countdown with comprehensive multiplatform content, highlighted by the debut of special programming and the launch of a digital destination, hosting all the action around the “road to Toronto 2015” and beyond.

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