Constellation Brands, Inc. announced the appointment of Initiative, an IPG Mediabrands company, as its new agency of record (AOR) for media in the United States after engaging in an agency review process this summer. Initiative, renowned as a data-fueled, and creatively-driven provider of marketing solutions, was selected to help amplify and execute Constellation’s media efforts … Read more
By Bruno Gralpois, ANA Faculty We all have implemented KPIs to measure progress against our work. Agency KPIs are essential for any organization to measure its progress against predetermined agency objectives and priorities. KPIs let advertisers focus on what matters most, align relevant resources towards achieving those goals, identify areas that need improvement, and take … Read more
By Joachim Allerup, Michael Egan, Mikaela Boyd, Karsten Petersen, and David Cox Hard times are fertile ground for growth and innovation. Time and again, the companies that accelerated fastest out of a downturn were the ones that seized the opportunities that downturn created. Corporate innovation programs often can feel more like a drag than an … Read more
NEON16 has acquired Latina-owned and led ARRO MEDIA, a leading music marketing and social media agency founded by Cristina Arcay. The merger unites ARRO MEDIA’s capabilities with NEON16’s innovative approach to cultural storytelling and experiential activations. Rebranded as AM16 AGENCY, the company has long functioned at the nexus of Latin music and culture, revolutionizing the … Read more
Univision Miami announced the appointment of Eric Garcia to the position of President and General Manager, reporting directly to Jesus Lara, President of Local Media at TelevisaUnivision. Garcia brings extensive broadcast and media industry experience to this leadership role, where he will be responsible for the overall direction, strategy, and growth of Univision23, TelevisaUnivision’s local … Read more
The nation’s median age increased by 0.2 years to 38.9 years between 2021 and 2022, according to Vintage 2022 Population Estimates released today by the U.S. Census Bureau. Median age is the age at which half of the population is older and half of the population is younger. “As the nation’s median age creeps closer … Read more
Six independently-owned and operated public relations firms operating in six markets nationwide have joined The Change Agencies, the national network of independently-owned multicultural and LGBTQ public relations and marketing firms that launched in June 2019. The six new member agencies join eight existing member agencies led by Managing Partners Ben Finzel of RENEWPR in Washington, … Read more
By Michal Fuchs In the last few years, influencer marketing has been one of the fastest-growing trends in digital marketing. As part of marketing’s “pivot to video,” influencer marketing helped advertisers like Dunkin’ and McDonald’s achieve marketing success. But not every marketing campaign is right for influencers. Sometimes, marketers don’t have the budget for influencers. … Read more
By Mark McKee During Cannes Lions this week, advertisers, and programmers from across the globe will be coming together to discuss the power of creativity. Great TV creative, as we know, connects audiences to brands and helps spread messages in memorable and effective ways. But, if you’re a viewer, making a connection with TV commercials … Read more
The eccentric Lion from Telemundo’s new reality, Los 50, confirmed more celebrities who will join the most ambitious reality on Hispanic TV premiering Tuesday, July 18 at 7pm/ 6c. Luis “El Potro” Caballero, Sebastián Caicedo, Nicole “Nicky” Chávez, Jessica Coch, Lambda García, Julia Gama, Julieta Grajales, Fernando Lozada, Dania Méndez, Ojani Noa, Luis Ordaz “Rey … Read more
As a summary for the economic performance of Latinos, the 2020 U.S. Latino GDP is extraordinary. The total economic output (or GDP) of Latinos in the United States was $2.8trillion in 2020, up from $2.1 trillion in 2012, and $1.7 trillion in 2010. If Latinos living in the United States were an independent country, the … Read more
Republica Havas is the winner of two Cannes Lions from the 70th International Festival of Creativity for “The Name Confusion” – a campaign created for the Fight Against Alzheimer’s Association and Racing Club Argentina to shed light on name confusion, an early symptom of Alzheimer’s disease. The Miami-based agency earned Bronze Lions in two categories: … Read more
The latest edition of The CMO Survey features responses from 314 senior marketing executives on the issues top of mind for marketing leaders and stakeholders. From tech and talent to customer insights, the current survey provides insights into what’s impacting the world of marketing and how marketers are approaching strategies, spending, and organization in a … Read more
By Radio Ink – At the Hispanic Radio Conference panel on Podcasting and On-Demand Audio, industry experts gathered to discuss strategies for creating podcast content that resonates with Hispanic audiences and attracts advertisers. With a growing interest in podcasts among Hispanics, the panelists shed light on key insights, demographics, preferred platforms, and effective advertising techniques … Read more
By Radio Ink – The Executive Roundtable at the Hispanic Radio Conference brought together industry leaders to discuss key topics and trends impacting the Hispanic radio landscape. Moderated by Jay Meyers, President/CEO of Broadcast, Management, and Technology, the panel included Eric Garcia, VP of Multiplatform Sales at TelevisaUnivision, Donny Hudson, EVP Local Media at SBS, … Read more
Canela Media announced its 2023 Verano Canela (Summer) programming schedule. Canela.TV’s Summer content collection will include new originals and exciting premieres across all Canela.TV verticals: Canela Deportes, Canela Kids and Canela Music. “Canela Media continues to add content and new original productions to bring more entertainment to the Hispanic community in the U.S. as part … Read more
Estrella News, the 24/7 Spanish-language FAST (Free Ad-supported Streaming TV) news channel of Estrella Media, was awarded the prestigious “Achievement in FAST Programming” award at yesterday’s Next TV Summit. This recognition highlights Estrella News’ outstanding contributions and leadership in Spanish-language FAST programming. “We are thrilled and honored to receive the ‘Achievement in FAST Programming’ award … Read more
By Natalie Boden – CEO and Founder, BODEN With the ninth edition of the FIFA Women’s World Cup taking place this summer in Australia and New Zealand, women and sports will once again be in the global spotlight. In 2019, over one million fans gathered in France to experience the matches firsthand; that’s more than … Read more
A comparative analysis of Hispanic sentiment from 2018 to 2023 reveals an alarming drop in how Latinos feel their values are shared or reflected by the majority of Americans, including big brands. Only 48% of Latinos feel their values are shared and reflected by the majority of Americans; this represents a 20-point drop from 2023 … Read more
WARC, the global authority on marketing effectiveness, in association with LIONS and the Association of National Advertisers (ANA), has released a white paper, ‘Building a culture of creative effectiveness’, outlining a new three-step framework to help brands develop a culture of creative impact to unlock growth. The key challenges this white paper aims to solve … Read more
