By: Cristy Clavijo-Kish, Founder, Talento Unlimited via invitation from HispanicAD.com From April 15th to 17th during Miami Tech Week, the city transformed to an epicenter of innovation and collaboration at key events throughout and at the highly anticipated Possible Miami event. As that techy dust settles, here are some of the key learnings and takeaways … Read more
By Senny Boone Self-regulation and ethical marketing are at the core of building consumer trust and loyalty. This ethics update series focuses on key consumer marketing issues to highlight the ethical standards of applicability and to assure best practices are communicated and followed. This is not intended to replace legal advice and counsel. Please consult … Read more
Nationally, public school spending per student rose 8.9% from $14,358 in FY 2021 to $15,633 in FY 2022, according to new data from the 2022 Annual Survey of School System Finances released today by the U.S. Census Bureau. This represents the largest percentage increase in public school spending per pupil in the 50 states and … Read more
Nielsen released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond. The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective marketing channels for ROI, but could miss out on … Read more
A vast new study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all forms of advertising pay back, especially when their sustained effects are measured. New study proves that advertising is a profitable driver of business growth Profitability varies greatly by media – TV is the greatest … Read more
A marketer attends a training session, they learn new skills and apply them in their day-to-day role. As a result, their own and their teams’ behaviors change and the company sees improved effectiveness and ultimately achieves its financial aims and goals. Brilliant! Now the only job left to do is to prove the link between … Read more
By Mike Hauptman DTC brands earned lavish praise from the advertising world for their mastery of performance marketing, especially on social platforms. Brands like Allbirds, Dollar Shave Club, and Bonobos showed they could succeed on the basis of direct relationships with consumers. It was a particularly compelling value proposition for an ecosystem already moving toward … Read more
By Adam R Jacobson / Radio TV Business Report It’s a significant ruling from the Federal Trade Commission, Chaired by Lina Khan, that could bring disruption to radio and television stations that hasn’t been experienced in generations. The “non-compete” clause, which prevented a star talent from crossing the street for a specific period of time, … Read more
TelevisaUnivision and Shopsense AI have announced a new partnership, bringing a new retail media experience to Spanish-speaking audiences across linear and streaming platforms. As the exclusive Spanish-language media partner, TelevisaUnivision will bring Shopsense AI’s retail media platform into key events and programming across music, sports, entertainment and more, starting with the Latin American Music Awards … Read more
Most U.S. adults (86%) say small businesses have a positive effect on the way things are going in the country these days, according to a recent Pew Research Center survey. Small businesses, in fact, receive by far the most positive reviews of any of the nine U.S. institutions we asked about, outranking even the military … Read more
Latino/a individuals make up less than 2 percent of investors in venture firms with over $100 million in assets under management, according to new research released by SomosVC. Issued as part of the annual “State of Latino/a VCs” report, the findings highlight the significant gaps in representation for Latino/a professionals in the field, given that … Read more
Republica Havas nnounced key promotions within its executive leadership team, reflecting the company’s continued expansion. Since joining forces with Havas in 2018, Republica Havas has had exponential growth across its Creative, Health & Wellness, Media, and Experiences divisions. To drive enhanced efficiency, collaboration and growth across the organization, Anthony Bianco has been appointed as Chief … Read more
By Pierre Bouvard How would you answer? What percent of sales are driven by each element? Answers should add up to 100%. NCSolutions provides the following definitions of what they call the “Five Keys of Advertising Effectiveness”: “CREATIVE quality measures the influence of advertising by looking at the number of purchases it drives. What this … Read more
BIA Advisory Services has published the second edition of its Hispanic Radio Station Directory, a free comprehensive guide to the diverse cross-section of Spanish-language stations in the U.S. and Puerto Rico. Included are nearly 2,000 commercial and non-commercial AM and FM stations in over 100 different formats that appeal to various Hispanic target segments. A … Read more
Head of International Effectiveness, Mike Campbell, reflects on the impact of the work that we do in partnership with both national and transnational advertising industry bodies. By helping to up the marketing effectiveness game of the CMO – and by ensuring the CMO speaks the language of the CFO – Ebiquity’s research-led thought leadership content, … Read more
Where should I advertise and when? This is probably one of the most frustrating questions in the marketing book. Today as always, every company must carefully study its markets, decide where to allocate its media budget, and measure the performance of its campaigns. But the time window to do those things has compressed considerably. Consumers … Read more
Mundo Hispano Digital, the parent company of MundoNow.com announced the launch of its cutting-edge advertising product, MundoNow Connect. “MundoNow Connect provides reach and scale for brands seeking CTV inventory against content that Latinos actually watch, rather than unwatched content with inaccurate targeting,” said Rene Alegria, President and CEO of MundoNow. “Access to accurate, proprietary first-party … Read more
By Kamran Asghar, Co-founder and CEO of Crossmedia, explains the benefits to the bottom line of integrating all elements of campaign conception, management and measurement. The value of integration in marketing is undeniable and multifaceted. Yet, to the detriment of client and agency effectiveness across the globe, it is not currently the industry norm. Distilling … Read more
Following a successful Las Vegas test launch, where Modelo Spiked Aguas Frescas was the #1 new Flavored Malt Beverage multipack and single serve*, Modelo is celebrating the expansion of Modelo Spiked Aguas Frescas to strong Modelo markets across the country by once again honoring the street vendor community that made traditional aguas frescas a beloved … Read more
“The Missing Review” is a new and interactive ad campaign that ingeniously employs reviews on Google and Yelp, where 88% of internet users search for recommendations and ratings. It aims to strategically add information about missing children to five-star reviews for establishments located in the vicinity of where these children were last seen in hopes … Read more
