Constellation Brands names Initiative as U.S. Media AOR
Constellation Brands, Inc. announced the appointment of Initiative, an IPG Mediabrands company, as its new agency of record (AOR) for media in the United States after engaging in an agency review process this summer. Initiative, renowned as a data-fueled, and creatively-driven provider of marketing solutions, was selected to help amplify and execute Constellation’s media efforts … Read more