By Paul R. – Senior Director, Strategy & Planning Does advertising work? Of course, the answer is yes. But exactly how, and to what extent, are questions that have rarely ever been answered conclusively. And so, the challenge of ‘attribution’ long predates the digital era. Back in 1963, David Ogilvy coined the famous statement, “Consumers … Read more
Global revenue from video games is expected to climb by 6% annually to reach $257 billion by 2028, stealing revenue share from other media types, according to new research by Bain & Company. The global video game market reached $196 billion in 2023, generating more revenue than streaming and box-office sales combined. For its inaugural … Read more
by Mario X. Carrasco Despite recent challenges to DE&I progress, the demand for inclusivity in digital media remains strong. Advertisers are waking up to the growing influence of underrepresented and marginalized groups and are looking to allocate portions of their digital media budgets to diverse-owned media platforms to better engage these groups. This approach has … Read more
GALLEGOS United announced the appointment of Pedro Fragata as Executive Director. In this newly created role, Fragata will oversee the entire Comcast business portfolio at the agency, including the Xfinity and NOW brands, and will be responsible for integrating GALLEGOS United’s full-service offerings—encompassing advertising, digital, production, influencer, and activation services—to drive client satisfaction and elevate … Read more
Estrella MediaCo, in cooperation with Bally’s Interactive, and Minor League Baseball (MiLB), is bringing the professional AAA baseball series “Copa de la Diversión™” or “Fun Cup™” to the EstrellaTV app, the free Spanish language streaming app and EstrellaTV. The unique professional baseball series is a homage to the communities, culture and passion of Hispanic baseball … Read more
PACO Collective recently conducted an in-depth study titled “The Equity Tastemakers: Gen Z and the Future of Inclusive Marketing”. This research delves into the nuanced perspectives of Gen Z across North America and Latin America, offering fresh insights into how brands can authentically connect with this pivotal generation. Key Findings: From Pandering to Teaching: Gen … Read more
Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and Inclusion (DEI) in the past year. Kantar’s research, and that of our partners, however, indicates brand inclusion and fairness inside and outside businesses are the keys to brand growth. There is a strategic imperative to … Read more
By Earlene K.P. Dowell For decades, American families have been moving farther away from city centers in search of lifestyle changes, more space and other amenities. Suburbs have increasingly become employment centers, enabling workers to move farther out, even into rural areas, and still have a reasonable commute. “While this is not new, the trend … Read more
By Michelle Faverio, Jeffrey Gottfried, Kaitlyn Radde Why parents say it’s harder being a teen today There are big debates about how teenagers are faring these days. And technology’s impact is often at the center of these conversations. Prominent figures, including the U.S. Surgeon General, have been vocal about the harmful effects technology may be … Read more
The U.S. Census Bureau announced a ribbon cutting ceremony to celebrate completion of the new Puerto Rico Federal Statistical Research Data Center (PR FSRDC). The center will soon provide local researchers secure access to federal data for advanced statistical research and analysis. Access to FSRDC data will enhance the statistical capacity on the island and … Read more
The Center for Hispanic Marketing Communication (CHMC) announces that Tito Puente Jr. will be awarded the Tlamatini Award, Carlos Carrasco will be awarded the Circle of Excellence Award in Acting, Enrique Bermúdez will be awarded the Circle of Excellence Award in Communication and Cuevas-Diaz will be awarded the Circle of Excellence Award in Advocacy at … Read more
MediaCo Holding has launched two New York City HD2 radio stations – La Buena 97.1 HD2 and Luna 107.5 HD2. Both stations are available on HD2 and on MediaCo’s EstrellaTV app. La Buena 97.1 HD2 – “La Que Toca Puras Buenas” – features a Regional Mexican music mix that leans into the Mexican communities in … Read more
LG Ad Solutions released a report titled “The Inclusive Screen: Hispanic Americans,” which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritizing user experience. The study, which polled over 1,400 US Hispanic CTV users in the U.S., found that 78% of Hispanic Americans prefer streaming to traditional TV, citing … Read more
This year’s Olympics was a pivotal moment in history with female athletes seizing the spotlight like never before. The Paris Games were the first to have gender parity, with equal numbers of women and men competing. However, parity doesn’t mean equality. Women still lag behind men in most areas of sports, including sponsorship deals, media … Read more
Victoria, considered Mexico’s oldest beer brand, has announced a new partnership with Mexican-born singer-songwriter Carin León as the Official Cerveza Sponsor of his highly anticipated Boca Chueca tour, which kicks off in the U.S. on August 29. In celebration of the partnership, Victoria has launched the Victoria Beer Summer 2024 Sweepstakes. “I’m honored to have … Read more
By Sarah Garnica Women’s Equality Day is upon us this week, a time to reflect on the progress made toward gender equality while also acknowledging the work that still needs to be done. Women’s Equality Day, celebrated on August 26, was first proclaimed by Congress in 1971, it was introduced by Representative of New York … Read more
New data from leading researchers indicates that female Hispanics in the U.S. have contributed $1.3 trillion in 2021 to the gross domestic product (GDP), representing over 50% growth in a decade. The U.S. Latina GDP Report, funded by Bank of America, is first of its kind research on the significant and rapidly growing economic contribution … Read more
By Marcos Peres – Social Media, Digital Content, Livestream & Communications Consultant | Leagues Cup Social Media Project Leader This North American soccer post is not about the GOAT but rather his absence. It’s about how an analytics-based, strategy-first, fine organic content-focused social media project was able to exponentially grow all Leagues Cup platforms in … Read more
MTV and TelevisaUnivision will partner for a second consecutive year, together announcing a LIVE, hosted simulcast of the 2024 “VMAs” on Wednesday, September 11th at 8PM ET/PT on Univision, bringing a night dedicated to the year’s biggest music videos to Spanish-speaking audiences across the country. An encore presentation of the awards show will air on … Read more
We received so many positive emails regarding our coverage of the NEW Immigrant Hispanic Market in the last couple of weeks, that we have placed all of them here for your perusal once again.
