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Acculturation Models: Death by Evolution?

One-way acculturation is dead, along with all the other models that don’t accurately represent the role of culture among Latinos.  by Luis Garcia, President and Lead Strategist /  Marketvision

The Ties That Bind: The CEO & CMO Relationship

There are tons of articles written about the transformation of marketing due to data-driven platforms, customer-driven solutions and more.  Many of these columns speak to challenges facing marketers such as a cluttered marketplace of solutions and infrastructure, but they all overlook one very important issue: without executive-level buy-in, none of these programs can succeed.

Evolution Or Revolution in the Fast-Moving Consumer Goods World? [REPORT]

Across the globe, shoppers are increasingly turning to the web to buy the things they need. Online shopping offers certain conveniences—from delivering your order right to your door to broad selection and low prices—that brick-and-mortar stores can’t. But for certain categories, traditional retail stores still hold the cards.

WAPA America becomes Nielsen-Rated

WAPA America has reached an agreement with Nielsen to become a nationally-rated cable network. WAPA America is the cable arm of WAPA-TV, Puerto Rico. WAPA America will be reported in Nielsen’s national data beginning as of August 2014, to be available on September 28.

Ad Agencies’ Interest In Digital Video Jumps 45%

A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their clients’ primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital video).

Getting the CMO and CIO to work as partners [INSIGHT]

A global company recently decided to do what many companies are doing: figure out how to turn big data into big profits. It put together a preliminary budget and a request for proposal that in effect asked vendors to take the data the company had and identify opportunities.

Hispanic Florida Small Businesses Growing

Small businesses in Florida are performing well despite lingering concerns about the U.S. economy, according to the inaugural Florida Small Business Pulse Check, a survey commissioned by TD Bank, America’s Most Convenient Bank.

Fútbol De Primera celebrates 25th Anniversary

Fútbol De Primera announced that the summer of 2014 will round out its first quarter century in business. To commemorate the company’s 25th anniversary, Fútbol De Primera will be using a commemorative logo throughout the year.

Snapped.

By Gonzalo López Martí

A few days ago I had drinks with a photographer friend of mine.
This gentleman is –or was- a very successful professional.
He shot hundreds of national campaigns for every blue chip brand you can think of in every category imaginable.

Where Is Digital Video Viewing Most Popular?

Internet users around the world are tuning in to digital video—whether it’s to watch long-form content like TV shows or movies, short snackable clips, or even branded video content produced by marketers.

U.S. Mobile App Report [INSIGHT & REPORT]

comScore, Inc. published The U.S. Mobile App Report. The report provides an in-depth analysis of the medium that is currently driving the majority of digital behavior in the U.S. As mobile apps continue to play a more significant role in digital, it’s more important than ever before to gain a complete understanding of these audiences.

Hispanic Millennials and Healthcare [REPORT]

The second wave of the Hispanic Millennial Project focuses on healthcare. It explores attitudes and behaviors associated with health, diet, and exercise, as well as health-related technology, insurance, and the Affordable Care Act (aka Obamacare).

Univision launches “Semana de la Salud”

Univision Communications Inc. announced its second annual “Semana de la Salud” (Health Week), a weeklong multiplatform event under the health umbrella of the Company’s Univision Contigo empowerment initiative.

Vallejo named SVP of Ad Sales at Fox Hispanic Media

Fox Hispanic Media (FHM) executive Juan Vallejo has been promoted to Senior Vice President of Advertising Sales, effective immediately.  Vallejo has risen through the ranks at FHM, originally joining the team as an Account Executive and most recently having served as Vice President – a position he held since 2011.  

If You Are Against This, You Are Probably One Of The People Killing Advertising

I have a very simple proposal: Let’s rate the impression.

Wait, I know what you’re about to say. “But impressions are rated now, thanks to the MRC ratings that were announced earlier this year!” Okay, those were baby steps. But they aren’t really “ratings.” It was a great start and I appreciate it, but we still aren’t assessing our “impressions” nearly enough.

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