The Mobile Marketing Association (MMA) in partnership with adidas announced the release of The Mobile Marketing Playbook. Created as a tool for brands and agencies, this resource aims to explain when, where and how companies can consistently use mobile around the globe as core to their marketing efforts. The playbook also provides insight on how marketers can understand the impact mobile has in the marketing mix.
When it comes to marketing campaigns, success or failure can be measured in a variety of ways. Performance metrics are vital to advertisers who need solid figures to prove the efficacy of their campaign — to demonstrate how their marketing spend is clearly translated into sales leads.
US and global consumers spend a large amount of time with digital maps, but marketers have precious few opportunities to advertise to them in the current digital ecosystem.
Reaching a narrow audience online is no easy feat. With a tight budget and an even tighter intended audience, the United States Marine Corps (USMC) needed to maximize digital campaign efficiency and make the most of every dollar spent.
When it comes to social networking landscape, advertising is merely one piece of the social media puzzle, but it’s a big one.
Entravision Communications Corporation announced the promotions of two executives to the position of Executive Vice President, effective immediately.
As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion mechanics within mobile video to make the environment ultra-shoppable?
Millennial parents, like everyone in their generation, are enthusiastic consumers of social media and adept multitaskers. However, when it comes to education and entertainment, there’s an even more-important friend for these families: television.
What’s the difference between a social connecter and a social influencer?
AIRE Radio Networks announced an agreement to syndicate the radio show “Por el Placer de Vivir con Cesar Lozano” (The Joy of Living with Cesar Lozano) commencing on August 11th.
MundoFox announced the premiere of ‘Familia en Venta,’ an original television comedy series starring Roselyn Sanchez and Carlos Espejel.
One thing is clear: My law on big marketing data still stands as much today as when I first published it in March of 2013. It reads: “As the amount of marketing data increases, the marketer’s understanding of all available data decreases at an equal rate.”
The Media, Diversity, & Social Change Initiative at USC Annenberg released a study demonstrating that diversity on screen falls far below that of the U.S. population. The study found that individuals from underrepresented racial and ethnic groups comprise just over a quarter (26%) of all speaking characters.
Even though most of retailers’ current growth is coming from digital channels, shoppers continue to visit stores – and will for many years to come. Their demand for a more relevant store shopping experience, however, has retailers asking “How can we rejuvenate the in-store experience?” in order to return stores to their rightful place in the retail ecosystem.
Creative that speaks to the bilingual, bicultural Latino in both Spanish and English may not be the best use of a brand’s time and money. By Adam R Jacobson
A poll released today by the National Council of La Raza and Latino Decisions uncovers that Latino voters are still facing considerable economic challenges. By Matt Barreto / Latino Decisions
Looking to tap the efficiency and keen insights promised by programmatic? Here’s what you need to know about programmatic platforms and partners.
Local Corporation is a local advertising technology company that connects consumers and businesses through products and services such as Local.com and Krillion, a local shopping platform aggregating data from 120,000 stores. Chairman and CEO Fred Thiel spoke with eMarketer’s Yory Wurmser about mobile search and the evolution of retailing.
Smartphone owners are highly interested in NextRadio, the new app that allows consumers to listen to local radio stations using the FM chips already installed in their phones, according to a new national study releasedby media research firm Coleman Insights and its knowDigital division.
According to Accenture, the U.S. standard of living is in danger of declining by 9 percent by 20301 – back to the level it was in 2000 – due to three major economic threats: an aging population, lower workforce participation and a flat or declining labor productivity growth rate.
