With the continued melding of the Hispanic population with the U.S. culture at large, its led to a new buzzword for marketers to use when implementing their advertising strategies: ‘Total Market Approach.
Programmatic technology and precise digital metrics will change the way multicultural marketing dollars are spent, expert says.
Rather, the quintet of marketers at B&C and Multichannel News’ Hispanic TV Summit Marketing Roundtable, “Driving Growth of Hispanic Audiences,” all described a relentless need to refine their methods.
The array of platforms is vast, many of them with as yet unwritten rules. And it’s tricky to make programming broad enough for a wide audience, while also localizing it in a meaningful way for the various Latin American nationalities.
The sports roundtable at B&C/Multichannel’s Hispanic TV Summit didn’t see the abundance of sports as competition for soccer and the eyes of U.S. Hispanic viewers.
A panel of top Hispanic network executives said passion for the game and announcer enthusiasm help drive viewers to watch La Liga MX matches.
With a growing base of younger enthusiasts in the U.S., soccer is poised to make a big splash on television in the coming years.
Spanish Broadcasting System announced the appointment of Eric Garcia as Revenue Chief of our Radio division.
Consumer packaged goods (CPG) brands have all but perfected the art of gathering consumer data.
Good news for print newspapers: They’re the most preferred method for getting ad inserts and fliers.
The Mobile Marketing Association (MMA) released a report titled, How Big is the Mobile Marketing Opportunity, which explores the mobile ad market opportunity for both marketers and mobile ad/media sellers.
Laura Termini, actress, entrepreneur and founder of CHICANOL.com a platform with 6 years developing digital campaigns for the general market , and Rory Lassanske creator of MamaContemporanea , has finalized a strategic alliance with Dospuntouno digital agency, with extensive experience of digital strategies in Latin America, to create SOMOSmedia, a joint venture of SOMOSentertainment and Dospuntouno
Twenty five companies have been selected as finalists, across 10 categories, in the ANA’s (Association of National Advertisers) 2014 Multicultural Excellence Awards. The award program recognizes marketers that produced industry leading multicultural advertising campaigns between June 2013 and June 2014.
impreMedia launched ChicaFresh.com, its new digital platform for “Latinas with attitude.”
In 2014, North America will remain the largest single contributor to the global ad economy and represent 35.6% of the worldwide total, eMarketer estimates, as regional spending reaches $193.86 billion. Though faster-growing markets—notably Asia-Pacific and Latin America—are gradually gaining share, between now and 2018 those increases will come chiefly at the cost of Western Europe, while North America’s share will be essentially constant.
Gravity Media announced the release of a white paper discussing marketing and communications opportunities for healthcare providers in the wake of the Affordable Care Act reforms and the necessity that outreach methods be tailored to diverse audiences.
Playboy Enterprises, Inc. announced it has signed a license agreement with Arbol Publishing to edit, produce and distribute Playboy Latino in the United States.
In today’s evolving media landscape, television broadcasters are constantly searching for effective ways to promote their programming across platforms, including radio.
The Hispanic Public Relations Association’s New York Chapter (HPRA-NY) executive board announced the winners of the HPRA-NY 2014 Scholarship Program.
America Reimagined spotlighted that in order to win in today’s America, marketers and media companies need to resonate with the “New Mainstream” which is 53% of the U.S. population. The “New Mainstream” is defined by combining multiculturals and Whites married to or living in heavily multicultural DMAs. Leading this population growth is the Hispanic market.
