Consumer Search Behavior
DAC Group and Kantar released the results of their latest consumer search behaviour survey. In its fifth year, the comprehensive study uncovers trends and improves the understanding of consumer media usage throughout the United States and Canada. Results in the categories of general consumer search behaviour, mobile, and social search show steady trending in digital adoption. Slight variances in findings uncover unique needs highlighted in select sectors. Overall insights gleaned reinforce the need for today’s Digital CMO to take a strategic look at online consumer conversion strategy.