Nielsen announced the promotion of Mónica Gil to Senior Vice President and General Manager of Nielsen’s new Multicultural Growth and Strategy team, effective immediately. Multicultural Growth and Strategy is a part of Nielsen’s External Affairs group and will drive business growth by providing market understanding and delivering comprehensive strategies to reach multicultural consumers.
As the media industry prepares for this year’s Upfront season, Univision Communications Inc. announced the launch of a major integrated marketing campaign, “Return on Influence.” The campaign, targeted to client-side marketers and advertising agency executives, focuses on debunking common myths about marketing to U.S. Hispanics. It also features Post Honey Bunches of Oats and Nissan as advertisers who have successfully driven sales with Hispanic consumers by partnering with Univision.
The paper illustrates in-image advertising’s effectiveness through five case studies with major brand advertisers including Activision, Cat’s Pride, Garnier, Mazda and the Northwest Dealer Group (NDG), each showing increases in key areas, such as brand lift, click-through rates, engagement, time spent, and more.
Enrique Marquez, a Leo Burnett planner, has been diagnosed with ALS and this is a fundraiser that’s going around to raise money for him.
We at HispanicAd.com post this fundraiser to help KIKE in the hopes that our Industry can show their support by contributing for his cause.
Despite a successful IPO, brands using Twitter to boost marketing efforts are still uncertain as to Twitter’s true value. According to a recent survey conducted by Social Media Marketing University, 45.1% of brands reported that ‘measuring ROI and results’ is their greatest challenge when using the platform for marketing, followed by ‘building an audience’ (42.1 percent) and ‘engagement’ (36.8 percent).
When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an impact. How many of those minutes are penetrated by your brand?
For eMarketer’s CMO One-to-One series, Yahoo CMO Kathy Savitt discusses the company’s refocus on users’ daily habits as well as innovating the platform to accommodate ads as amenable to a mobile-first sensibility.
AHAA: The Voice of Hispanic Marketing announced a jaw-dropping addition to its already stellar 2014 conference lineup: Rupert Murdoch, Chairman and CEO of 21st Century Fox, the world’s premier portfolio of cable, broadcast, film, pay TV and satellite assets spanning six continents across the globe, and Executive Chairman of News Corp, the largest news and information services provider in the English-speaking world. During the opening session of the conference (Monday, April 28 at 1pm ET), Mr. Murdoch will share his insights on the changing landscape of news media in the next five years and the significant business opportunity in the Hispanic market.
When asked last month to serve as Chair of the National Puerto Rican Day Parade in New York City, I thought, “Hell no, that is not what I do. I work to build and empower!” As the words went from brain to mouth, I was reminded of the importance of this institution and what it represents for millions of Puerto Ricans and our Diaspora. by Lorraine Cortés Vázquez
Lopez Negrete Communications, Inc. unveiled a new Social Media Intelligence Center at its Houston headquarters. The new state of the art command center will be utilized by the agency’s digital and social media teams to monitor, analyze and engage real-time social conversations for its premier list of clients.
Over the years, I’ve been asked by numerous entertainment clients to provide “advertising value equivalencies” (AVEs) for my agency’s PR results. AVEs are what your editorial coverage would have cost if it were advertising space or time—basically, they’re a way to put a rough (very rough) dollar figure on the value of PR, which can sometimes seem intangible to clients used to looking exclusively at the bottom line.
According to Radio Business Report, Los Angeles County Superior Court judge Richard A. Stone has dismissed an extortion lawsuit brought by popular Spanish-language radio personality Eddie “Piolin” Sotelo against six former staff members of his canceled Univision Radio show — and ruled that Sotelo may be liable for his adversaries’ legal fees. Sotelo now has a morning show on SiriusXM satellite radio.
I’ve accumulated perhaps dozens of identities across various social platforms over the years.
As pharmaceutical and biotech companies compete for the hearts and minds of prospective patients, they are re-discovering public relations as a powerful way of doing so. PR, with its unique ability to educate and inform, is a highly effective tool to communicate complex and often challenging information.
The study, entitled “Stepping up to the challenge: How CMOs can start to close the aspirational gap,” is based on findings from face-to-face conversations with more than 500 CMOs from 56 countries and 19 industries worldwide. Conducted by IBM’s Institute for Business Value (IBV), the study reveals that 94 percent of CMOs believe advanced analytics will play a significant role in helping them reach their goals. However, an increased number of CMOs say their organizations are underprepared to capitalize on the data explosion – 82 percent compared to 71 percent three years before.
With less than 4 four weeks left, President Obama, in a Latino Town Hall address, led an “all-out” campaign targeted to Hispanics and addressing their specific issues and barriers that have kept them from enrolling in ACA. The communications push brought together celebrities, national & local leaders, community groups, and “real” people, on the three largest Spanish-language media outlets, Univision, Telemundo and impreMedia, live webcast and social media. The question remains whether this late campaign adjustment comes with enough time to incite Hispanics to action. By Santiago Solutions Group
The Census Bureau has embarked on a years-long research project intended to improve the accuracy and reliability of its race and ethnicity data. A problem is that a growing percentage of Americans don’t select a race category provided on the form: As many as 6.2% of census respondents selected only “some other race” in the 2010 census, the vast majority of whom were Hispanic.
What types of jobs do Hispanic Adult Millennials have? How do they feel about their work – and is there anything they might prefer doing? As part of its soon-to-be-released 2014 study, Tr3s asked Hispanics ages 19 to 34 about their current work situations, and how they compare to their ideal careers.
New York-based Prime Access announced that it has been appointed agency of record for the US Hispanic market for Novo Nordisk. The agency will be tasked with branded and unbranded strategy development and execution as well as digital and traditional media planning and buying. Prime Access will also spearhead strategic development of Novo Nordisk’s diabetes franchise across other US multicultural markets.
MundoFox announced its all-new primetime lineup that includes the premieres of the highly-anticipated series “El Capo 3” and the critically-acclaimed telenovela “Lado a Lado.”
