Most Pay TV Subscribers Still Watch for Hours
There’s been much hand-wringing of late over the idea that television watchers are cutting the cord—ending their cable TV subscriptions in favor of a range of video-on-demand (VOD) systems that deliver content via the internet. While news of the death of cable television might be premature—at least for the time being—research shows that pay TV services may be doing itself harm by failing to keep up with elements of usability that consumers have come to expect online, such as the ability to search for content.
In the last decade, multicultural populations have grown to wield enormous power both on Wall Street and on Main Street. Not only are they influencing pop culture, entertainment and cuisine, but they are also driving significant changes in corporate board rooms and evolving the marketing industry. Today, marketing strategies are under great scrutiny in response to the explosive growth of multicultural populations. As many companies seek to reconcile and recalibrate efforts toward multiple market segments, questions arise with regards to the potential of defining and addressing a Total Market Strategy.
Recently, Tr3s revealed some new findings about Hispanic Adult Millennials and work. The employment picture has improved for bilingual Hispanics and non-Hispanics 18-34, but joblessness has continued to climb among foreign-born Hispanics.
Whether they’re selling canned soup or disposable diapers, most consumer packaged goods (CPG) brands want the same thing from their advertising campaigns: to create a deep affinity for their brands so that consumers think of nothing else when it’s time to buy. 
Nearly one-in-ten U.S. adults (8%) get news through Twitter, according to a new report by the Pew Research Center, in collaboration with the John S. and James L. Knight Foundation. Compared with the 30% of Americans who get news on Facebook, Twitter news consumers stand out as younger, more mobile and more educated.
RELUCIR, a new unisex hair and skincare product line, has been launched by the Wayland Soap Company.
Underwhelming fall sales and continued economic and Federal budgetary concerns have U.S. retailers in a “wait and see” mode this holiday season.
Programmatically-bought campaigns are seeing widespread adoption across all marketing and media segments, but the practice still faces some hurdles, according to a whitepaper released today by the Interactive Advertising Bureau (IAB) and Winterberry Group, entitled “Programmatic Everywhere? Data, Technology and the Future of Audience Engagement.”
The alliance marks the initial step in a joint plan to set up a fully operational news bureau at UC Berkeley, a pioneering initiative that could lead to the creation of similar bureaus in other universities across the nation.
Mattel, Inc. is gearing up for the holidays with the launch of its first Spanish-language multi-brand marketing campaign. Launched on November 1st in Los Angeles, Houston and Miami, ‘toy feliz is a 100% Hispanic-oriented effort, which spans brands and multi-media marketing platforms.
Welcome to the 2013 ANA Multicultural Marketing & Diversity Conference entitled “Marketing to a Multicultural Nation” – a very appropriate title considering the latest reports on the continuing growth of multicultural groups in our country today. By Gilbert Davila / CEO of Davila Multicultural Insights & Chairman of ANA Multicultural Board
At its quarterly board meeting in New York City, AHAA: The Voice of Hispanic Marketing announced its new executive committee, with Aldo Quevedo, principal and creative director of Richards/Lerma, assuming the chair position. Quevedo will work closely with the board of directors, AHAA’s advisory board and Executive Director Horacio Gavilan to continue implementing advocacy and thought leadership strategies designed to increase corporate investment in Hispanic and multicultural marketing.
The South by Southwest (SXSW) Conferences & Festivals is internationally renowned to be a stage for innovation in the areas of film, music, interactive technology and more. SXSW is excited to announce its newest initiative, SXAméricas. SXAméricas is a programming track within SXSW that will bring together leaders and innovators from the U.S. and Latin America.
Even in a multi-channel environment, TV advertising typically makes up the largest portion of a company’s marketing budget. Nielsen’s TV Brand Effect with Segmentation Report , defines how your advertising dollars can truly make an impact.
This report is based on the results of a large-scale, nationally representative survey, the second in Common Sense Media’s series on children’s media use; the first was conducted in 2011 (Zero to Eight: Children’s Media Use in America). By replicating the methods used two years ago, we document how children’s media environments and behaviors have changed.
With modest gains predicted for the 2013 holiday shopping season, retailers are expecting an “up” year. However, the season will be shorter this year, as Black Friday falls later in November than usual, so marketers are scrambling to take advantage of the time they have to convince shoppers to spend.
Social paid advertising and real-time marketing are changing the way retailers strategize their campaigns. Jennifer Kasper, group vice president of digital, new media and multicultural marketing at Macy’s, spoke with eMarketer’s Rimma Kats about how the retailer is approaching social media, as well as the key role Pinterest will play in its 2014 efforts.
Lino Garcia, ESPN Deportes’ general manager, sat down with HispanicAd recently to talk about all things ESPN Deportes, the current state of Spanish-language cable and sports media.
Media spend attributed to multi-screen advertising campaigns is expected to grow from 20 percent of budgets today to 50 percent in the next three years, according to a new study by ANA (Association of National Advertisers) and Nielsen conducted among client-side marketers, agencies and media sellers. Multi-screen campaigns were defined as those that run during a similar timeframe across two or more screens including TV, computer, tablet, mobile phone and digital place-based media.
