By Luis Miguel Messianu- President-CCO- MEL The always controversial Puerto Rican rapper from Calle 13, “Residente” has released a new album under the moniker “Las Letras Ya No Importan” (Letters No Longer Matter), but even the title ironically conveys his unique style and original approach to music. The craftmanship and wording of every fast-rapping song … Read more
Entravision Communications Corporation announced the opening of its new state-of-the-art news facility in Las Vegas. This milestone underscores the Company’s three decade commitment of empowering the Latino community through trusted news and resources. Senator Jacky Rosen with Chris Jordan SVP, Entravision Las Vegas, Michael Christenson, CEO Entravision, and Jeff Liberman, President and COO, Entravision (Photo: … Read more
By John Speyer All eyes are on political campaigns going into 2024, with races at the local, state, and national levels expected to be tightly contested and more nuanced than ever. For political marketers, the tension of election season — particularly after the 2020 presidential race and 2022’s midterms — is familiar territory. However, what’s … Read more
By Mario X. Carrasco In the ever-evolving world of programmatic advertising, leveraging diverse data sources to expand audience reach and optimize campaign effectiveness is paramount. As programmatic media buyers, you’re likely familiar with DSPs such as The Trade Desk, Xandr, and Google DV360. However, the real game-changer lies in tapping into multicultural insights embedded within … Read more
The U.S. Census Bureau today released the Grandparents and Their Coresident Grandchildren: 2021 report that provides characteristics of grandparents living with their grandchildren who are under the age of 18. The report also compares the characteristics of grandchildren by whether their parent or grandparent is the householder and the age of the grandparent. Data in … Read more
The past year has been a roller coaster ride for multicultural marketing practitioners. From the recent Supreme Court ruling on affirmative action to increased scrutiny of diversity, equity and inclusion (DEI) initiatives, companies are carefully assessing how these factors will impact their multicultural marketing budgets. ThinkNow shares this curiosity and has recently surveyed corporate decision-makers … Read more
The year 2024 is poised to be a year of transformation. With rapid technological advancements, shifting global dynamics, and a changing consumer landscape, businesses and organizations need to be prepared for the unexpected. In the annual ‘Media Budgets Survey’ we run in partnership with the WFA, we found that the world’s biggest advertisers are considerably … Read more
By Chuck Kapelke Generative AI is beginning to transform marketing and advertising — and brand managers are scrambling to keep up with the onslaught. Eighty-two percent of marketers are familiar with generative AI tools and 65 percent have incorporated them into their tech stack, according to the “The Highs, Lows, and ‘Whoas’ of AI,” which … Read more
By Kendall Houghton, Ariel J. Binder, Amanda Eng and Andrew Foote The gender wage gap — the difference between what men and women earn — is an often-cited marker of the progress women are making in the work force typically measured by comparing the average earnings of men and women. Previous U.S. Census Bureau research … Read more
Spanish-language news media company, Tiempo Company, and MEL, a Hispanic integrated communications agency, have joined forces in a partnership to increase trust in media from U.S. Latinos. Through this alliance, Tiempo Company, with its news brand Tiempo Latino, will leverage its extensive platform to develop comprehensive editorial content that transcends traditional boundaries by integrating data, … Read more
Republica Havas, the Miami-based agency of Havas Group, presents its new campaign which focuses on a condition of Alzheimer’s disease that has to do with wandering on the streets. Because six out of 10 people who suffer from the disease get lost on public roads, “Segundo” aims to bring general awareness and education to these … Read more
In this first edition of the Wheelhouse blog for 2024 from Ebiquity’s Marketing Effectiveness team, Principal Consultant Steffen Kapffenstein makes the case for consumer goods investing in dedicated analytics to optimise the effectiveness of their promotional spend. In today’s tough economic climate, knowing what works best in terms of promotions – and why – have … Read more
TelevisaUnivision announced their 2024-2025 Upfront event to be held on May 14 ato CASA CULTURA. The company will be taking a new, unique approach to its Upfront presentation, creating an experiential day-long activation that brings to life the vibrance and passion of Latino culture that is dominating U.S. mainstream and drawing more marketers to embrace … Read more
In January 2024, U.S. retail sales, including both discretionary general merchandise and consumer packaged goods (CPG), were flat in both units and revenue compared to the same month last year. Discretionary general merchandise spending declines continued at the newly established levels during the four weeks ending January 27, 2024, with 5% dollar and unit sales … Read more
Data released by the U.S. Census Bureau today shows that retail sales cooled in January but that households continued to spend, National Retail Federation Chief Economist Jack Kleinhenz said. “Retail sales softened in January compared with the holiday season, but consumers were still engaged,” Kleinhenz said. “Extreme weather likely disrupted product demand and consumption patterns. … Read more
MAGNA Media Trials and PatientPoint released a research study, “Pharma Messaging Effectiveness: Cross-Channel Analysis,” today. The report explored the impact of prescription drug advertising across media channels and resources (e.g., online health portals, health and wellness blogs, social media, TV, radio, pharma websites, etc.). Pharma ads served in a healthcare provider’s (HCP) office outperformed all … Read more
By Alberto Navas – SHRM-CP, MBA I love language, I love culture, and I am fascinated by what happens when the two meet. News of the emerging dialect in South Florida resonated with me for two reasons. First, I learned English in Miami and have lived there twice. Second, the article shows how languages and … Read more
By Marc Brodherson Advertising is an amazing industry. It’s worth about a trillion dollars globally, grows above GDP, and is either the primary business model or one of the fastest-growing ones for at least five of the top ten companies by global market cap. Advertising matters to traditional media companies and tech giants, big brands … Read more
The National Puerto Rican Day Parade (NPRDP) is now accepting applications for its 2024 National Scholarship Program. For the eighth consecutive year, the NPRDP will award 100 scholarships valued at $2,000 each, for a total $200,000, to exceptional students of Puerto Rican descent that are making a difference in their communities. Applicants must be high … Read more
ANA’s study “A Diversity Report for the Advertising/Marketing Industry,” revealed that ethnic representation among marketers declined substantially from 32.3% in 2022 to 30.8% in 2023. This was a sharp reversal from the previous three years where ethnic diversity increased from 27.6% in 2019 to 32.3% in 2022. The study also noted some important positive findings: … Read more
