Article placement: Top News

ACA Marketing marks milestone: Over 150 Out-of-Home Latin Music Campaigns Across Six Continents in 2023

The Latin music industry has experienced a remarkable expansion, becoming a global cultural phenomenon, setting new milestones, and captivating audiences worldwide. As part of this extraordinary journey, out-of-home advertising (OOH) has emerged as a pivotal element in the success of Latin music marketing strategies. ACA Marketing, an agency that connects brands with Latin music artists … Read more

NBCUniversal set for Annual One24 & Upfront Events

NBCUniversal announced the dates and locations of the company’s two marquee events, One24 and Upfront. Together, these industry events will demonstrate the technological advancements that power NBCUniversal’s premium content as well as the celebrated IP and iconic talent that bring inspiring stories to life every day from across the company’s vast portfolio. On Wednesday, March … Read more

Don’t Underestimate the CMO-CFO Relationship

By Joanna Fragopoulos There is a tremendous amount of emphasis on the relationships between CEOs and CMOs. However, what is often overlooked is the relationship between the CMO and CFO, who by nature, work closely together due to the changing nature of budgets and allocations for various projects and investments (such as on tech uses). … Read more

Canela Media to amplify Hispanic Political Engagement

Locality, a local video solutions provider, announced a partnership with Canela Media, the leading technology and innovation-driven digital media company for the Latino community. Locality will act as the Hispanic-media company’s exclusive political ad sales arm and oversee political campaign engagement strategies targeted toward Hispanic audiences this election year. The synergy of Canela Media’s trust … Read more

WPP Merger Reflects Larger Trends Gripping the Ad Industry

By Jacqueline Lisk Jon Cook, global CEO of VML, says merging VMLY&R and Wunderman Thompson offers additional value for brand advertisers. “In the new company, we will have the most complete end-to-end commerce offering on the planet,” he says. Courtesy of VML When WPP announced in October that it would merge two of its largest … Read more

Casanova//McCann appoints Karla Acevedo-Chazaro as Chief Client & Operations Officer

Ingrid Otero-Smart, President/CEO of Casanova//McCann, announced the appointment of Karla Acevedo-Chazaro as EVP, Chief Client & Operations Officer, effective immediately. Ms. Acevedo-Chazaro joined Casanova in 2010 as Account Director and became the Agency’s Chief Stewardship Officer in 2021. Ms. Acevedo started her career in her native Mexico and worked at various agencies there including McCann … Read more

The Latest Trends in Hiring

By Joanna Fragopoulos Robert Half, a consulting firm, recently released new findings regarding hiring trends and employee wants and needs. The new year brings a hiring wave, as 57 percent of respondents to Robert Half’s “State of U.S. Hiring Survey” stated that they plan to hire for permanent positions in the first half of 2024. … Read more

A Stronger Nation: New Federal Data Show More Adults Earning College Degrees

Lumina Foundation released the annual Stronger Nation report, highlighting results in its online data visualization tool for tracking working-age adults with degrees and other credentials of value. The national education attainment rate among adults 25 to 64 years old reached 54.3 percent in 2022, the most recent year for which data are available. This gain … Read more

Americans’ Use of Mobile Technology and Home Broadband [REPORT]

By Risa Gelles-Watnick In a far cry from the early 2000s, most U.S. adults today say they use the internet (95%), have a smartphone (90%) or subscribe to high-speed internet at home (80%), according to a Pew Research Center survey conducted May 19 to Sept. 5, 2023. To download report, CLICK HERE.  

Americans’ Social Media Use [REPORT]

By Jeffrey Gottfried Social media platforms faced a range of controversies in recent years, including concerns over misinformation and data privacy. Even so, U.S. adults use a wide range of sites and apps, especially YouTube and Facebook. And TikTok – which some Congress members previously called to ban – saw growth in its user base. … Read more

Beyond big data: The audience watching over the air

There is no mistaking the impact of connectivity on how audiences are watching TV. In just the past five years, the number of households in the U.S. that get their TV content from an internet connection has increased by more than 210%1. The allure of an internet’s worth of content notwithstanding, a smaller, yet consistent, … Read more

The Ins and Outs Of Election 2024 Audience Targeting

By Mario X. Carrasco Held during the throes of the COVID-19 pandemic, the 2020 election cycle was deemed a “digital election” as traditional campaign tactics shifted online. According to the 2020 Political Advertising Report, political digital advertising spend grew 4.6x from 2018 to 2020. Americans’ daily digital screen time, according to eMarketer, soared to nearly … Read more

2024 sports industry outlook [REPORT]

As the global sports industry continues to navigate a period of massive transformation, our 2024 outlook explores five trends sports organizations are expected to face in the coming year. This includes the changing economics of sports, use cases for generative artificial intelligence (AI), the future of mega-events, investments in fan data, and the potential for … Read more

The Rise of AI in Agencies

By Chris Warren When it comes to the use of generative artificial intelligence (AI) among advertising and marketing agencies, class is in session. Razorfish, which is part of Publicis Groupe, has put special emphasis on equipping its employees with generative AI skills in the past year or so. Courses are offered both in-person and online … Read more

Hispanics Consumer Confidence Stronger Heading into 2024

Hispanics are feeling more optimistic about their financial situations heading into the new year, despite facing a year of rising costs, according to a poll released by the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI). The Hispanic Consumer Sentiment Index (HCSI) increased to 76.3 in the fourth quarter of 2023, up from … Read more

How to Communicate Brand Purpose

By Morgan Strawn While adopting a brand purpose has become an important obligation for many companies, doing so is just a first step. Communicating that purpose is equally important. For guidance on how to do so, consider four tips offered by guests of the ANA Center for Brand Purpose’s Beyond Profit podcast. To read more, … Read more

The return of “Chicharito”, the prodigal son!

By Luis Miguel Messianu, President-Chief Creative Officer MEL With 46,000 of his closest friends in attendance, Chivas de Guadalajara, the most popular fútbol team in Mexico, welcomed back Javier Hernández “Chicharito” (Little Pea), the top scorer in the history of the Mexico national Team, and the biggest export of this club that unlike all the … Read more

Skip to content