Health and wellness advertising agency THE 3RD EYE, released its exclusive report “Defining Health & Wellness, And The Barriers to Change”. Based on a survey conducted amongst 1,200 adults across the nation, this report is a snapshot of Americans’ influences and behaviors regarding health and wellness. The findings clearly establish that today’s consumers have redefined … Read more
By Zamir Lima Online research panels in Latin America often underrepresent lower socioeconomic groups, despite being a larger proportion of the population. Individuals with higher incomes, on the other hand, are often overrepresented compared to those with lower incomes. This mismatch can lead to potential challenges, but market researchers can mitigate these risks by carefully … Read more
While AI systems can unlock new levels of creativity and acumen, creators, brands and agencies need to be wary of key legal risks – from potential intellectual property infringements to transparency about uses of consumer data – writes the 4A’s Ashwini Karandikar. Concerns surrounding AI often revolve around its potential to dominate humanity, reminiscent of … Read more
Sandeep Chennakeshu, COO at digital-imaging radar company Uhnder, says that the onus to involve marketing more deeply in the organization’s strategy planning and decision making isn’t entirely on the CMO or marketer. In fact, he says he must come from a top-down culture that starts with the CEO. However, he does offer some tips for … Read more
This report represents the first publication of the Statistical Yearbook for the Arts, Culture and Creative Industries in Puerto Rico. It is a compilation of 10 reports with multiple data sources that present a profile of the cultural and creative sector in Puerto Rico. These data are presented as part of the objectives of the … Read more
Canela Media announced the appointment of Eric Tourtel as its President of Latin America to usher in a new era of opportunity and growth in the region. Eric will oversee Advertising Sales Strategy, Commercial Operations and B2B Marketing for Canela Media in Latin America. Eric’s 25 years of industry trajectory brings a wealth of expertise … Read more
ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) announced the first-ever recipients of the AIMM Trailblazer Award, honoring exceptional individuals who have fearlessly pushed boundaries and revolutionized the world of marketing. The inaugural class of inductees includes: Raul Alarcon, Chairman of the Board and CEO of Spanish Broadcasting System; Louis Carr, President of Media Sales … Read more
There were 62.5 million Latinos in the United States in 2021, accounting for approximately 19% of the total U.S. population. In 1980, with a population of 14.8 million, Hispanics made up just 7% of the total U.S. population. Note: Hispanics are of any race. The household population excludes persons living in institutions, college dormitories and … Read more
WARC, the global authority on marketing effectiveness, has released The Future of Programmatic, the latest WARC strategy report produced in partnership with ID Comms, covering the major trends shaping programmatic advertising over the coming 12 months together with practical guidance for advertisers evolving their programmatic and ad tech capabilities. Programmatic advertising, in existence for more … Read more
Entravision Communications Corporation will bring listeners the most extensive Spanish language radio broadcast coverage of the NFL for the 2023-24 season. For the 9th consecutive season, Entravision will broadcast 51 prime NFL games in Spanish across its US owned-and-operated radio stations and in key markets through affiliate partnerships that include Latino Media Network. Entravision will … Read more
By Carolyn Dewar and Kurt Strovink Seize the first year in the role as an opportunity for both personal and institutional renewal. In this episode of the Inside the Strategy Room podcast, two authors of a recent article on the CEO transition discuss how incoming leaders can make the most of their first 12 months … Read more
The 21st Annual Hispanic Television Summit, programmed by Schramm Marketing Group, will feature two distinct one-on-one keynote interviews by two of today’s leading executives in Hispanic television. The morning keynote interview features Beau Ferrari, the Chairman of NBCUniversal Telemundo Enterprises. The Summit’s afternoon will open with a keynote conversation with Ignacio “Nacho” Meyer, the President … Read more
The Ad Council, in partnership with the Alzheimer’s Association and creative agency Lopez Negrete Communications, launched new public service advertisements (PSAs) “Some Things Come with Age” in an effort to increase early detection of Alzheimer’s and other dementias within the Hispanic community by raising awareness of the early signs and symptoms. The new campaign, which … Read more
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, presents coverage of a historic Final featuring two teams who have reached the championship for the first time. Coverage of Spain vs. England begins on Sunday, August 20 starting at 5 a.m. ET with the Final match kicking-off at … Read more
The audio space is a dynamic environment, and Edison Research’s unique Share of Ear® survey has been recording the changes in this space for nearly ten years. As has been well documented, the biggest transformations we have seen over time relate to the rise of the smartphone and the reallocation of listening time from other … Read more
The National Football League, together with NTERTAIN Studios and music label NEON16, led by Latino industry giants Tainy and Lex Borrero, announced an expansion of their partnership for the 2023 season. Now in its third year, the collaboration will include a multimedia content series featuring music and artists from award-winning production powerhouse, NEON16, as well … Read more
Noticias Telemundo announced the appointment of award-winning journalists Nicole Suárez and Octavio Pulido as the new co-anchors of “Noticias Telemundo Mediodía,” the network’s midday newscast which airs weekdays at 12:30 PM ET. Beginning Monday, August 21, Suárez and Pulido will lead the newly designed newscast focused on reporting breaking news, live reports on developing stories … Read more
By Adam Jacobson – Radio TV Business Report On February 13, a Lone Star State entrepreneur agreed to a transaction that will see, upon closing, the rebrand of Spanish Broadcasting System’s Mega TV operation by refocusing its programming on conservative political commentary and news en español. Why did Orlando Salazar buy Mega TV, and what … Read more
By Stephen Wright Media Mix Modelling, Marketing Mix modelling and Multi-Touch Attribution modelling have all been widely discussed and written about in recent years. As CMOs face increasing pressure on their budgets, the need to deliver marketing efficiency is paramount. Modelling has the potential to provide definitive answers to the age-old question of what is … Read more
Welcome to the Wheelhouse, a series of blogs from Ebiquity’s Marketing Effectiveness team. Client & Proposition Director, Ryan Rooney, considers the pros and cons of running marketing effectiveness insourced, outsourced, or using a hybrid model in between. My effectiveness journey started 12 years ago, when I was in the right place at the right time … Read more
