By Rishad Tobaccowala the Chief Growth Officer at Publicis Groupe A case can be made that today the most important asset is that of trust. While a Brand seeks attention its goal is to become a trust mark. In a world where many institutions and leaders for a variety of reasons have lost trust, earning … Read more
By Louis Maldonado Any smart, modern marketer knows there is no question that the U.S. Hispanic population continues to grow and evolve rapidly. Some even realize that this consumer segment is the primary growth driver for their categories and brands. In fact, according to a recent report from UCLA Center for the Study of Latino … Read more
The pet industry is booming, with a significant contribution from Hispanic pet owners. Here’s a condensed look at why brands should focus on this market to drive growth Hispanic Economic Power: U.S. Hispanic GDP stands at a massive $3.2 trillion. Hispanic purchasing power is pegged at $3.4 trillion. If considered a separate economy, U.S. Hispanic … Read more
By Luis Solís There are many studies that show that the number of people within the LATINO/HISPANIC community who use the term “Latinx/e” is less than 5%. Yet, I’ve seen articles asking the community to accept the term, while the community has expressed it LOUD AND CLEAR that it’s not happening. Marketers know that IF … Read more
By Radio Ink This week, the Hispanic Marketing Council unveiled It’s Time: The Growing Power of the Multicultural Majority. This research reveals that non-Hispanic whites (NHW) between the ages of 13 and 49 are now more influenced by Hispanic, Black, and Asian cultures than ever before. This pivotal shift has important implications for radio, audio, … Read more
By Amy Lanzi The concept of fandom is not new. People have always been passionate about the things they love, whether it’s a sports team, a TV show, or an artist. However, in recent years, fandom has become more than just a community of enthusiasts. It has proven to be a powerful economic force that … Read more
THE HISPANIC ORGANIZATION OF LATIN ACTORS (HOLA) honored their community of artists and creators at the 22nd Annual HOLA Benefit Gala and Awards at the legendary Players Club. The star-studded event hosted by Yessi Hernández, included the participation of some of the luminaries in the world of music, film and theater including: Rubén Blades, Paquito … Read more
By Darren Woolley – Agency New Business, Agency Selection One of the great frustrations for agencies for agencies, beyond coming second is the lack of constructive feedback during and at the end of the pitch process. In my agency experience working on new business pitches, the quality of feedback was poor at best and non-existent … Read more
Leadership is all about enhancing and enabling people to develop to their fullest potential by developing their abilities and empowering them to become their best versions. Here is why. “I start with the premise that the function of leadership is to produce more leaders, not more followers’ Ralph Nader If you were to Google ‘leadership’ … Read more
TED: Ideas Worth Spreading – UnofficialTED: Ideas Worth Spreading – Unofficial By Paul Hylenski Understanding its various forms can be pivotal in preventing mishaps. Here are four key categories: Attention-Based Errors: Occur when focus wavers. Combat this by minimizing distractions and ensuring a conducive environment. Memory-Based Errors: Stem from lapses in recalling information. Create reliable … Read more
Avoiding toxic people (as well as not being one!) is essential for your organization’s and team’s success. Which of these 10 types do you recognize? Welcome to the Management Zoo. Maybe you’ve heard of the HiPPO (Highest Paid Person’s Opinion), and maybe even of the WOLF, ZEBRA and RHINO. But did you know there are … Read more
After months of unwarranted delays and deadline violations, Spanish Broadcasting System, Inc. (“SBS”), the largest certified Hispanic broadcaster in the nation, has filed a lawsuit against VOZ Media, Inc. (“VOZ”) and its principals Orlando Salazar, his wife and McClaren family heiress, Janet McClaren Salazar, and two VOZ executives, Pablo Kleinman and Ryan Morfin. The lawsuit … Read more
The Hispanic Public Relations Association (HPRA) announced winners of the 2023 National ¡Bravo! Awards, recognizing the best multicultural communications teams and campaigns across the country. The big winner of the night was Miami-based BODEN Agency, who walked away with six awards including Agency of the Year, the most awards won by any organization in one … Read more
The Chicago Latino Network Awards UnGala celebrated the noteworthy achievements and work of Chicago’s leading Latine leaders. From a field of prestigious nominees, PACO Collective’s CEO, Ozzie Godinez, wins the CLN 2023 Latinx Entrepreneur Award. As CEO and Co-Founder, Ozzie has helped to guide the team to deliver innovative work that empowers and authentically represents … Read more
In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu’s 2024 media trends report equips you for what lies ahead. For 14 years, dentsu’s annual media trends report has been the industry’s most sought-after trend forecast. Download the report now to prepare yourself for the future. To download report, CLICK … Read more
African American was the most reported detailed response by those who identified their race as Black or African American in the 2020 Census, according to recently released data. Nigerian and Ethiopian were the most reported Sub-Saharan African groups, while Jamaican and Haitian were the largest Caribbean groups. In the 2020 Census, 46,936,733 respondents identified as … Read more
Google’s Doodle celebrates Mexican American broadcaster and activist Raoul A. Cortez, who pioneered Spanish-language media in the United States by founding the first full time Spanish language radio and television stations in the country. This was the beginning of our US Hispanic Media Industry. What is a doodle: Doodles are the fun, surprising, and sometimes … Read more
By Sara Garibaldi (Romero) – President, BODEN Agency The last 25 years have ushered in dramatic changes across the PR industry, influenced by shifting societal norms, advancements in technology and the changing media landscape. As practitioners, we’ve evolved with the times, navigating these changes through a cultural lens to activate campaigns that build relevance and … Read more
Today, 85% of Gen Zers cite one or more barriers to achieving financial success. Topping the list is the higher cost of living, cited by 53% of respondents to Bank of America’s annual Better Money Habits survey (PDF). The new research provides timely insights into approaches this younger generation is taking to gain its financial … Read more
By Pravin Chandiramani Transparency has surged to the forefront of discussions in recent months, catalyzed by the Google Video Partners Ad release debacle, which was meticulously exposed in Adalytics’ comprehensive 202-page report. According to The Wall Street Journal, the report found that nearly 80 percent of Google’s video ad placements on third-party sites violated its … Read more
