The advertising industry’s carbon footprint was a major topic at this year’s Cannes Lions International Festival of Creativity, with plenty of discussion about how marketing professionals can include sustainability issues in their decision making. “Our agencies are getting more and more interest in not only what they’re doing for their organization, but what they can … Read more
By Corey Haugen, Paul Her-Sturm Many brands who invest in paid social media use Meta channels, Facebook and Instagram, as their go-to channels. These platforms reach billions of users, and they are mature in the sense that they have reliable data and tools for advertisers. That said, depending on your business goals and the audience … Read more
Zeta Global announced a Forrester Consulting Opportunity Snapshot, “Elevate Your Integration Strategy for Maximum Business Impact.” This study was commissioned by Zeta Global to examine the current state of marketing technology and the biggest challenges that brands face in their quest to improve customer experiences and accelerate growth. The Forrester study discovered most companies (85%) … Read more
Marco’s Pizza has appointed seasoned brand marketing leader Denise Lauer as Chief Marketing Officer. This appointment comes at a pivotal time as Marco’s focuses on aggressive franchise development, product innovation, and accelerates unit level sales strategy. Lauer holds an impressive 20-plus-year history of building brands and accelerating growth for companies domestically and internationally, including over … Read more
By Larisa Bedgood A one-size-fits-all approach won’t suffice when it comes to capturing and retaining the attention of your audience. This is where audience segmentation comes into play — a powerful strategy that enables you to divide your target audience into groups, allowing for personalized and targeted marketing efforts. Audience segmentation divides a target market … Read more
By Nigel Hollis I am sure that is true, but does econometric modeling capture all those indirect effects? No matter how sophisticated the model, I suspect much of the indirect, multiplicative effects of advertising go unmeasured. For years, smart econometricians have realized that they were missing out on the longer-term effects of advertising. Decaying media … Read more
The U.S. economy did better in the first half of 2023 than early indicators suggested and appears to be “rolling forward” even as the rate of growth slows for the remainder of the year, National Retail Federation Chief Economist Jack Kleinhenz said. “The first half of the year is over and the economy is still … Read more
De Los, a new brand and multimedia platform exploring everything Latinidad. De Los, a community-driven brand and platform powered by the Los Angeles Times, launched. Created as a space to explore all things Latinidad – in Los Angeles and across the country – De Los offers reporting and commentary, graphic comics and topical social videos, … Read more
By Nigel Hollis I have just watched The 3rd Age of Effectiveness presentations. Kudos to Les Binet, Dr Grace Kite, and Tom Roach for their compelling, empirically-based presentations and the IPA for making those presentations available to those of us not at Cannes. Five things stood out to me, but the presentations also triggered memories … Read more
By Mathias Ramos Over the past several months, the increased availability of high-quality generative artificial intelligence (AI) has changed the way we write and create. Epitomized by systems like ChatGPT and Midjourney, this new game-changing technology is having a ripple effect across all industries, actively bestowing on us the ability to generate content, solve problems, … Read more
By Julien Boudet, Marc Brodherson, Kelsey Robinson, and Eli Stein With the economy still sending mixed signals, it’s no great surprise that companies are feeling skittish and cutting costs. Unfortunately, the marketing budget is often the first to go. In December 2022, we surveyed nearly three dozen chief marketing officers (CMOs) of major North American … Read more
By Fernando Hiraoka and Diego Martin Del Campo Consumers in Mexico are feeling slightly more optimistic about both their country’s economy and their own ability to meet financial commitments in the coming year—but that doesn’t mean they’ve stopped looking for ways to spend less. In fact, their persistent quest for value is the main reason … Read more
NBC Universal has added more responsibilities to Cesar Conde now chairman of the NBC News Group. He will add oversight of Telemundo as well as NBC Universal Local TV.
Fans across the country are in for the hottest music and art mashup of the summer with the return of Ritmo y Color. This year, McDonald’s USA is taking the third annual celebration of Latino pride and culture to a whole new level with a fiery lineup featuring three headline performances by Colombian singer-songwriter and … Read more
One particular aspect of media research is finding the “Core Audience”, which the Cambridge Dictionary defines in its decidedly British way as: “The type of people who are most likely to buy a particular product, watch a particular TV programme, etc.” We can use Share of Ear® to determine the ‘core audience’ for different audio platforms. Below is a graphic that illustrates the age/sex demographic that gives the highest portion … Read more
By Chuck Kapelke In April, Unilever brand Dove announced it would partner with Common Sense Media and ParentsTogether Action to advocate for the Kids Online Safety Act (KOSA). The proposed federal legislation, among other things, would require social media platforms to limit access for internet users 16 and younger to content that promotes suicide, eating … Read more
By Raquelle M. Zuzarte The infectious excitement pulsating through the Croisette always revolves around the world’s most creative minds. Cannes Lions 2023 did not disappoint — from Lizzo to Spike Lee to a sheer-clad Rihanna, the potential for human creativity galvanized delegates hailing from São Paulo to Shanghai. Creativity is at the core of humanity … Read more
The “Bayesian versus traditionalist” tribal conflict has reached the media mix industry. Until recently, this had been a rarefied debate, limited to the data scientists who work in our marketing effectiveness practice. But there’s evidence that is shifting from the theoretical to the practical in the sector. The debate itself is not new news in … Read more
According to the U.S. Census, multicultural consumers, wielding $4 trillion in spending power, are driving population growth in the U.S. and will become the majority by 2044. While Hispanics are the largest ethnic group, Asian Americans are the fastest growing. When you consider the global economy, the impact of multicultural consumers becomes even more significant. … Read more
BODEN Agency was selected to spearhead public relations efforts for the Latin GRAMMY Cultural Foundation®, effective immediately. The agency will also support the Latin Recording Academy® with measurement and analytics. “We are honored to add the Latin GRAMMY Cultural Foundation and the Latin Recording Academy to our growing roster of clients focused on making a … Read more
