by Daisy Expósito-Ulla Mild-mannered and soft-spoken, yet dynamic and purposeful, he evoked the urbane and debonair image of another era — a cubano from days long-gone, a marriage of Savile Row and old Havana elegance. With Eduardo Caballero gone, an era has indeed disappeared. He had been near the birth of the U. S. Hispanic … Read more
On behalf of the Hispanic Marketing Council, we are saddened to hear of the passing of our founder, our industry advocate and our dear friend Eduardo Caballero. After many decades of breaking boundaries for Hispanic media, championing Hispanic investment in board rooms all over the country, Eduardo picked up the phone in 1996 and made … Read more
The Latin Recording Academy® announced that, for the first time in the history of the organization, the 24th Annual Latin GRAMMY Awards® will be held at the Conference and Exhibition Centre (FIBES), in Sevilla, Spain. The announcement also marks the official start of a three-year partnership between The Latin Recording Academy and the Junta de … Read more
Canela Media announced its plans for the coming year at the 2023 IAB NewFronts which included the roll out of Canela Connect, a proprietary data solution for advertisers, and the evolution of Canela Studios’ content strategy, that will include over 2,000 hours of original content for 2023-24. Originals will include Season 2 of its popular … Read more
Estrella Media key executives presented a panel discussion “The Hispanic Digital Opportunity: Estrella Media’s Solution” at the 2023 IAB NewFronts in New York. The presentation was in-person and streamed live. The presentation will be available at EstrellaMedia.com on May 9. Photo from Left to Right: René Santaella, Chief Digital and Streaming Officer, Estrella Media; Emilio … Read more
By Tamara Charm, Nancy Lu, and Kelsey Robinson With inflationary pressures and a tight labor market, our latest Consumer Pulse Survey shows that shoppers across America are sometimes feeling and acting in contradictory ways. A few months into this year, the state of the US economy continues to be in great flux. Although inflation rates … Read more
Cross-cultural agency BeautifulBeast welcomes Diego Duprat as Executive Creative Director. The agency that opened its doors less than a year and a half ago continues to expand its horizons, adding both clients and talent. “One of the things we set out to do when we opened BeautifulBeast was work with people who are good in … Read more
Mujeres Latinas en Acción (Mujeres) announced the official launch of their first ever position paper, ¡Actívate! A community-data driven guide to help Latinas and their families thrive. Founded in 1973, Mujeres is the longest-standing Latina-led organization in the country. With its headquarters based in Pilsen in Chicago, Illinois, it has grown from a volunteer-led group … Read more
In commemoration of the month of the girl and the boy, Save the Children reiterates an urgent call to action to every sector of society, to implement an Emerging Program that Protects the Life of Girls, Boys and Adolescents. With its new campaign, Save the Children reveals that in 2022, more than 2,600 children were … Read more
The study, “The Continued Rise of the In-House Agency: 2023 Edition,” is conducted every five years. In 2013, the study revealed 58 percent of respondents indicated they had in-house advertising capabilities, while in 2008 the figure was 42 percent. An “in-house agency” was defined in the report as “a department, group, or person that has … Read more
Hyundai Motor America and U.S. Hispanic marketing agency, Lopez Negrete Communications, introduce a new Spanish-language campaign for the IONIQ 6 that helps debunk electric vehicle myths. The campaign, Viejos Cuentos (Cautionary Tales), challenges common misconceptions about EV accessibility, range, performance and maintenance, with relatable and culturally sensitive family old tales. “To further ease EV adoption … Read more
As with prior years, this report tracks how CMO tenure and backgrounds have evolved, including the diversity of the CMOs at leading companies. The expanded data set, which includes a more diverse set of companies with broader industry representation, reflects the increasingly multifaceted nature of marketing today. Here are some of our key findings: Fortune … Read more
Latino Media Network announced that Sylvia Banderas Coffinet has been named CEO. Sylvia joins founders Stephanie Valencia and Jessica Morales Rocketto in scaling a multi-platform audio & media companies to serve the Hispanic market in the U.S. Sylvia will oversee finance, operations, corporate strategy, and development to drive market growth and profitability for LMN. She … Read more
Latina entrepreneurs, influencers, and best friends Tania Torres and Liliana Becerra take viewers through a tour of the best Latin-centric eateries in “Buen Provecho by Latina Approved,” a new original reality road trip series now streaming on Nuestra.TV. “Buen Provecho by Latina Approved” follows Torres and Becerra through their culinary adventures as they get a … Read more
Few changes in the media industry are as defining as audiences’ relationship with television. And the latest evolution capturing audiences’ attention is streaming services, smart TVs, and the content they support. In the U.S. alone, Americans watched 19 million years worth of streaming content in 2022. So, naturally, brands have adjusted their media strategies: 84% … Read more
By Brian Wieser The five largest integrated global agency holding companies have now reported their earnings results for 1Q23, and outcomes were positive across the sector, especially considering the difficult comparables. For the quarter, global organic growth on a year-over-year basis for Havas, Interpublic, Omnicom, Publicis and WPP amounted to approximately 4.0% (although by slightly … Read more
By Liz Mayer Audio is a huge part of life for Americans. While AM/FM radio dominates the audio landscape with mass reach and significant time spent, podcasts and smart speakers are fast growing platforms representing engaging environments for brands. The recently released Cumulus Media 2023 Audioscape examines the latest podcast consumer and smart speaker trends … Read more
The Hispanic Marketing Council (HMC) announced the winners of the 2023 HMC Strategic Excellence Awards at its annual summit in New York City. After a record number of entries, a total of four Gold, eight Silver and nine Bronze awards were given to 13 US-based agencies representing 17 campaigns in seven categories. Four members of … Read more
To reinforce communication about the new electric scooter, Siam and Republica Havas created a campaign highlighting one of the product’s greatest benefits–not emitting polluting gases. It’s also quiet and requires little maintenance. The campaign humorously depicts animals showing their gratitude for a product that protects their home and the environment. In this regard, Jorge Plasencia, … Read more
By Steve Boehler with special guest Judith Carr-Rodriguez It seems like every day there is an even greater emphasis on a company’s return on marketing and advertising investment than the day before. CMOs are under intense pressure to deliver better results and they expect even greater productivity from their agencies for less money. In this … Read more
