The Hispanic Public Relations Association (HPRA) announced winners of the 2023 National ¡Bravo! Awards, recognizing the best multicultural communications teams and campaigns across the country. The big winner of the night was Miami-based BODEN Agency, who walked away with six awards including Agency of the Year, the most awards won by any organization in one … Read more
The Chicago Latino Network Awards UnGala celebrated the noteworthy achievements and work of Chicago’s leading Latine leaders. From a field of prestigious nominees, PACO Collective’s CEO, Ozzie Godinez, wins the CLN 2023 Latinx Entrepreneur Award. As CEO and Co-Founder, Ozzie has helped to guide the team to deliver innovative work that empowers and authentically represents … Read more
In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu’s 2024 media trends report equips you for what lies ahead. For 14 years, dentsu’s annual media trends report has been the industry’s most sought-after trend forecast. Download the report now to prepare yourself for the future. To download report, CLICK … Read more
African American was the most reported detailed response by those who identified their race as Black or African American in the 2020 Census, according to recently released data. Nigerian and Ethiopian were the most reported Sub-Saharan African groups, while Jamaican and Haitian were the largest Caribbean groups. In the 2020 Census, 46,936,733 respondents identified as … Read more
Google’s Doodle celebrates Mexican American broadcaster and activist Raoul A. Cortez, who pioneered Spanish-language media in the United States by founding the first full time Spanish language radio and television stations in the country. This was the beginning of our US Hispanic Media Industry. What is a doodle: Doodles are the fun, surprising, and sometimes … Read more
By Sara Garibaldi (Romero) – President, BODEN Agency The last 25 years have ushered in dramatic changes across the PR industry, influenced by shifting societal norms, advancements in technology and the changing media landscape. As practitioners, we’ve evolved with the times, navigating these changes through a cultural lens to activate campaigns that build relevance and … Read more
Today, 85% of Gen Zers cite one or more barriers to achieving financial success. Topping the list is the higher cost of living, cited by 53% of respondents to Bank of America’s annual Better Money Habits survey (PDF). The new research provides timely insights into approaches this younger generation is taking to gain its financial … Read more
By Pravin Chandiramani Transparency has surged to the forefront of discussions in recent months, catalyzed by the Google Video Partners Ad release debacle, which was meticulously exposed in Adalytics’ comprehensive 202-page report. According to The Wall Street Journal, the report found that nearly 80 percent of Google’s video ad placements on third-party sites violated its … Read more
Comcast has announced the appointment of Javier Garcia as Senior Vice President of Competitive Marketing and Strategy at its Central Division Headquarters in Atlanta, Georgia. In this role, Garcia is responsible for driving strategic growth, competitive intelligence, and product marketing. “Javier’s strategic vision and deep understanding of market trends have proven to be invaluable to … Read more
Puerto Rico’s vibrant culture and rich musical heritage came alive during the “Puerto Rico’s Centennial Celebration of Tito Puente,” a series of events that captivated audiences throughout Hispanic Heritage Month. From September 25 to October 8, 2023, the island was immersed in the infectious rhythms and enduring legacy of the legendary Tito Puente, affectionately known … Read more
Bodega Makeover brings stories of vibrant characters, communities, and intersecting cultures to the well-loved makeover format. We’re traveling from city to city to help families reimagine their bodegas, corner shops, and groceries to re-energize their neighborhoods through uplifting transformations. Producer and writer Evelyn Brito is passionate about storytelling Brito was born in Brooklyn, NY, to … Read more
Canela Media announced that it has renewed its partnership with the Major Arena Soccer League (MASL) and MASL Properties, which will make the 2023-24 season available on Canela.TV. Soccer matches will be played from November to May. MASL matches from the current season as well as a selection of the best games from previous seasons … Read more
d exposito & Partners proudly announces its remarkable achievements at the esteemed Hispanic Public Relations Association’s National ¡Bravo! Awards. The agency once again underscores its excellence with an exceptional display of cultural dexterity, during the annual awards gala hosted in Chicago, where d exposito & Partners received the following esteemed recognitions: Digital Platform PR Program … Read more
Dove and Edelman, in association with Ogilvy, Mindshare, and Collectively, won the Best in Show award in the 2023 ANA Multicultural Excellence Awards competition for the campaign “Cost of Beauty.” The campaign was created for the Dove Self-Esteem Project and includes a three-minute film that illustrates the impact toxic beauty content on social media can … Read more
By Louis Maldonado Over the last month, data and research reports have validated the ongoing momentum of several trends about the U.S. Hispanic consumer audience. The common take-away? This segment continues to be the primary growth-driver across many business verticals, categories and brands. Perhaps most profound and compelling, a recent report from the UCLA Center … Read more
By Mario X. Carrasco Americans are feeling the pinch in their wallets, with fears of a government shutdown looming and prices for everyday goods and services rising. Consumers have been on an economic roller coaster for a few years due to COVID-19, which left millions jobless, and George Floyd’s murder, which sparked national protests for … Read more
By Mario X. Carrasco Programmatic media buyers know that multicultural audiences are a rapidly growing and vital market segment. However, advertisers also know that targeting these audiences can be challenging, especially for those lacking cultural competence. Cultural competence is essential for programmatic media buyers aiming to reach multicultural audiences effectively while avoiding costly mistakes. What … Read more
Total school enrollment experienced a growth of 1.3 million from 2021 to 2022, reaching a total of 75.2 million students enrolled, according to new data from the 2022 Current Population Survey (CPS). This marked the highest enrollment count since 2019 of 76.1 million students, from which it was not significantly different. Since 2020, school enrollment … Read more
Results from the 2023 Workplace Wellness Survey published today by the Employee Benefit Research Institute (EBRI) and Greenwald Research found that 74% of American workers are moderately or highly concerned about their workplace well-being. In addition, nearly three-quarters of the workers reported a similar level of concern about their emotional well-being or mental health and … Read more
By Emily Field, Alexis Krivkovich, Sandra Kügele, Nicole Robinson, and Lareina Yee This is the ninth year of the Women in the Workplace report. Conducted in partnership with LeanIn.Org, this effort is the largest study of women in corporate America and Canada. This year, we collected information from 276 participating organizations employing more than ten … Read more
