International Stars join Telemundo’s ‘LA COPA ES NUESTRA’ campaign ahead of FIFA Women’s World Cup Australia & New Zealand 2023  [VIDEO]

Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, released a star-studded TV spot as part of its marketing campaign “La Copa Es Nuestra / The Cup is Ours,” featuring World Cup champion Alex Morgan, forward for the United States Women’s National Soccer Team; rising star Linda Caicedo, … Read more

Examining the Racial and Ethnic Diversity of Adults and Children

By Angelica Menchaca, Bev Pratt, Eric Jensen, and Nicholas Jones, Population Division The 2020 Census shows the overall U.S. population in 2020 was more racially and ethnically diverse than it was a decade earlier. But how racially and ethnically diverse were different age groups within the population? We will be able to explore this question … Read more

The Ongoing Appeal of the Household TV

By David Ward For all the talk of smartphones and other portable devices dominating consumer attention, households still spend nearly six hours a day watching TV, according to “The TV Viewership Report” produced in March by Effectv, the advertising sales division of Comcast Cable. And despite the popularity of time-shift viewing and the number of … Read more

The Age of Re-enchantment [REPORT]

A new trend report exploring how brands can deliver on consumers’ yearning for re-enchantment. Wunderman Thompson Intelligence is proud to present “The age of re-enchantment”, a global trends report unpacking how brands can help people transcend tough times by creating emotion-inducing experiences that deliver feelings of joy, wonder, and even fear. It’s time to remake … Read more

Influential Latino film director León Ichaso passes in L. A.

León Ichaso, the Latino film director who had a hand in the influential television series “Miami Vice,” passed away yesterday in Los Angeles, CA., where he lived. Born in Havana in 1948, Ichaso was probably the most prolific among Hispanic filmmakers in Hollywood with a film and made- for-TV-film career that spans over thirty years … Read more

THE ME-CONOMY — HOW PURPOSE GOT PERSONAL [REPORT]

Havas unveiled the latest edition of its global Meaningful Brands report, charting how rising cynicism among consumers (originally identified in 2021) was shifting to an expanded idea of purpose that was more inward-looking and personal. The report’s findings demonstrate that while brands’ actions to drive societal progress, inclusion and sustainable behaviors have become more important … Read more

Maximizing ROI with Programmatic Data: Best Practices for Advertisers

Digital media buyers constantly seek ways to maximize return on investment (ROI) for their clients’ digital advertising campaigns. But, achieving this goal is often easier said than done, as numerous factors can influence the results of a digital campaign. Nevertheless, there is a powerful tool that can level the playing field – programmatic data. Below … Read more

Will Brands Abandon DEI When the Going Gets Tough?

By Tony Case The murder of George Floyd in 2020 sparked a national conversation regarding race. It also sharpened the focus on the role of American institutions — including the marketing industry — in advancing diversity, equity, and inclusion (DEI). Three years later the conversation continues, yet marketers get decidedly mixed grades when it comes … Read more

BODEN Helps Brands Tap the Power of the Mamiverse

Latina moms are an ever-present force in the lives of their family unit, shaping its core values and identity, driven by a deep-seeded relationship with la cultura. They work hard, love harder and oftentimes appear to truly do it all. But this passion and perseverance extends well beyond the home. These mamás are breaking barriers … Read more

Creating a Data Analytics Mindset

By Kerry Wagner Leaders at organizations face a constant challenge to drive change, optimize costs, and maximize resources. For many, arriving at these decisions requires data and analytics. Arguably, decision-making is largely driven by analytics in today’s competitive landscape, and organizations around the world continue to inch closer to holistic data-driven decision structures affording smarter … Read more

Six secrets of unleashing the power of retail media

By Marc Brodherson, Jon Flugstad, Quentin George, and Jack Trotter The $45 billion US retail media market is surging as retailers capitalize on the consumer shift to e-commerce while offering advertisers access to their unique audiences and data insights.1 Yet capturing advertising spending as a retail media network (RMN) is far from guaranteed. Advertisers are … Read more

State of PR 2023 [REPORT]

How PR pros spend their time, engage with journalists and use social media in 2023 Muck Rack’s fifth annual State of PR report is based on a survey of over 1,000 PR professionals. This study delves into current challenges, workflow preferences, resource allocation and more, providing valuable insights for the PR industry in 2023. 70% … Read more

Despite Economic Uncertainty, Now Is the Time to Invest in Advertising

By Brian Mulderrig In the face of economic uncertainty, rising inflation, and smaller advertising budgets, many agencies and brands are understandably hesitant to invest in advertising. However, the reality is that advertising is still an essential tool for building brand awareness, driving sales, and growing a business. Forbes reported that although the U.S. advertising market … Read more

Facebook Waning, TikTok Gaining Among U.S. Moms [REPORT]

It’s May and that means Moms are on our mind, having just celebrated Mother’s Day and released our Moms and Media 2023 study. The report combines data from a sample of U.S. Moms from Edison’s Infinite Dial® (sponsored by Amazon Music, Wondery and ART19), with recent data from an additional online survey of Moms. One … Read more

AI Revolution: Transforming the Creative Industry and Unleashing Imagination

As the CEO of Latin2Latin Marketing, also known as L2L, I have seen firsthand how Artificial Intelligence (AI) can create immense value for our clients in the Hispanic and Multicultural marketing industry. Our award-winning agency embraced AI since its inception, to craft effective strategies to enhance and speed up our work on behalf of clients … Read more

All Media Should Become Performance Media

By Michael Jaconi The digital media landscape and its associated advertising models are being shaken to their core by the move to a cookieless landscape and increasing privacy restrictions. But are they really? And even if so, is that a bad thing? The above assertions have been made so many times that we’ve all come … Read more

GALLEGOS United Bolsters Senior Leadership Team

GALLEGOS United announced leadership team enhancements to effectively fuel the continued momentum of recent client wins as well as new creative assignments from its impressive roster of clients. Rounding out the recent addition of Pepe Aguilar as the agency’s Executive Creative Director, the new GALLEGOS United leadership team will comprise Jose Pablo (JP) Rodriguez in … Read more

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