GALLEGOS United and Superette (DoorDash’s internal creative studio) have unveiled the brand’s first-ever Spanish-language campaign for the Dasher audience. Titled “Everyone knows, you should too”, the campaign aims to recruit new Hispanic Dashers and further strengthen DoorDash’s relationship with Hispanic gig workers, one of the largest and fastest-growing audiences of gig workers in the Unite … Read more
by Santiago Solutions Group When it comes to capturing the attention of GenZ consumers, keeping up with the latest social media trends is worth every marketer’s time. A recent Ad Age article “Girl Math TikTok Trend — How Brands Can Get It Right”, discusses the idea of “#girlmath”, where users create videos that highlight the … Read more
Truthset released results detailing how the overall data industry is currently underrepresenting the Hispanic population in the United States. A Q2 2023 study revealed that the data industry includes just 58% of Hispanic audiences in the U.S. With 42% of Hispanic audiences not recorded in data sets, advertisers can’t properly allocate targeted ad spend, while … Read more
MEL (Messianu/Edelman/Lerma) launched as a minority-owned and Hispanic-led, full-service communications agency. The independent entity will provide expertise in earned-centric media, creative, and digital solutions, through a distinct Latino lens enabling it to develop creative campaigns that represent the cultural traditions and modern lifestyle experiences of bilingual and bicultural Latinos. The partnership between three lauded industry … Read more
By Pedro de Córdoba – Vice President, Client Solutions / eContent DIGITAL The COVID-19 pandemic should have been a wake-up call. It wasn’t. Covid laid it bare for all to see, and it’s very troubling that the Healthcare Industry doesn’t seem to have gotten the memo. The chronic underinvestment in Hispanic healthcare outreach is affecting … Read more
Latinos in the United States helped propel the national economy forward with a total economic outuput, or gross domestic product, of $3.2 trillion in 2021, according to a new study by UCLA researchers and colleagues. The findings of the latest U.S. Latino GDP Report, produced annually by the UCLA Center for the Study of Latino … Read more
By Steve Boehler Most agency executives and teams hate talking about money with clients and prospects. And they don’t do a very good job of it. Agencies often seem to approach the topic of money as a required nuisance or as an afterthought. The agency’s economic proposal may be a simple spreadsheet. Or a spreadsheet … Read more
By Charlotte Naim As we countdown to our last year with browser cookies, many marketers are still concerned about achieving marketing performance in a post-cookie world. Mobile marketers have already had to manage their data diets following Apple’s termination of IDFA in 2021. But with the death of the cookie, marketers will be very limited … Read more
After two quarters of stagnation, US advertising spending re-accelerated to +4.4% year-over-year in the second quarter, but digital media formats were the only ones to see a significant improvement in advertising sales. The digital advertising recovery, combined with a slightly better economic outlook, led MAGNA to raise its market growth forecast for 2023 and 2024. … Read more
Republica Havas is celebrating Hispanic Heritage Month 2023 with the launch of #SpeakHispanic, a bold awareness initiative that bridges cultural traditions and emerging perspectives on what it means to be Latino in the U.S. today. #SpeakHispanic is built around original, Latino-centric content –which includes cutting-edge visuals, current data points, poignant personal accounts, and spirited dialogues … Read more
In celebration of Hispanic Heritage Month kicking off this Friday, September 15, Ally released its newest TV spot next week honoring the cultural richness of the Hispanic community. In 2015, Ally created an inclusion infrastructure that became the heart and soul of the brand’s culture. From there, Ally continued to develop and implement intentional DEI … Read more
By Kim Parker and Rachel Minkin Trends in marriage and fertility along with shifting social norms and important legal changes have reshaped the American family. Public views of the family are complicated. Americans are more pessimistic than optimistic about the institution of marriage and the family. And there is no consensus on how some of … Read more
by Daisy Expósito-Ulla I’m writing at the onset of Hispanic Heritage Month to join the celebration of our community’s long-term accomplishments, inspired by one of America’s preeminent national institutions: The Smithsonian’s National Museum of American History. This past week, the museum unveiled a new exhibit to celebrate the unparalleled work and accomplishments of Latinas in … Read more
When times are tight and the future is uncertain, especially amid lingering fears about recession and a sluggish ad market, it’s tempting for marketers to focus on quick wins to get some points on the board and live to fight another day. Those quick wins, however, aren’t what sustain businesses. While helpful for the next … Read more
By Brian Wieser Retail sales data historically took on outsized importance in the imaginations of practitioners within the advertising industry. Advertising by retailers has never been unimportant – spending on advertising by retailers, including food services and drink places amounts to 20% of total advertising expenditures in the United States, according to the most recently … Read more
By Adam Kleinberg Today, great brands are built through experiences people love at the speed people live. Brands must penetrate culture and harness data through marketing technology to create an amazing omnichannel experience. For brands struggling to sustainably reinvent themselves, I offer a new construct, the Culture Stack. The Culture Stack brings process and capabilities … Read more
Marketers are not creating the best marketing effectiveness culture because they are failing to address all the elements of the marketing effectiveness ‘Process’, according to a new study by WFA, Ebiquity and IPA. Creating a Global Culture of Marketing Effectiveness finds that while overall marketing effectiveness culture is performing acceptably – scoring 6.5 out of … Read more
By Conrad Lisco The foundational business model of the ad-supported internet, which revolves around offering free content in exchange for behavioral tracking, is undergoing a dramatic transformation. Over the past two decades, the focus of digital advertising has been on targeting individuals to deliver increasingly personalized and relevant ads. This has created a vast and … Read more
With Hispanic Heritage Month kicking off this week, Telemundo and NBCUniversal are celebrating with an energizing new campaign that recognizes the vibrant and diverse culture of the Hispanic community through activations, special content and programming across the company all month long. Telemundo Enterprises is leading the charge with the next iteration of its bilingual campaign, … Read more
By Dominick Fils-Aimé According to a poll conducted by Morning Consult, on behalf of BSR, social policies on a state-level, and brand advocacy in relation to social issues are important considerations for people thinking about relocating for employment. To read more, CLICK HERE. Courtesy of Association of National Advertisers
