Courtesy of Radio Ink If the Hispanic population is growing as fast as US Census data indicates, why aren’t Hispanic radio stations getting more revenue they deserve? This question was at the core of a Thursday roundtable during the Hispanic Radio Conference that brought together agencies, radio managers, and statisticians. Moderated by Isabella Sánchez, Vice … Read more
Luis Miguel Messianu, who until recently was the Global Chief Creative Officer for McDonald’s at DDB, has stepped down from that role to launch an independent minority owned and operated Multicultural Creative Content Consultancy named “INCLUDED.” The new venture’s vision is to continue leveraging the exponential growth opportunity for brands within the Hispanic market consumer … Read more
By Joe Mandese With half of all media already AI-enabled to some degree, media currently is the primary use of AI on Madison Avenue, according to a research analysis presented recently to the board of directors of the American Association of Advertising Agencies (4A’s) by the equity research analysts at New Street Research. “Most … Read more
By Ben Kartzman Whether it’s the future of linear TV or the evolution of digital identity, the marketing industry is moving to a state where media sellers have more data to leverage. Capabilities for targeting, reach, and measurement, along with creative standards and formats, are being siloed within each publisher’s ecosystem. As a result, the … Read more
In the post-COVID era, consumers’ desire to return to their favorite leisure pastimes will continue to drive growth in the Leisure and Entertainment category, even with the effects of inflation. Out-of-home activities for 2023 is forecasted to grow +41% from 2017 and +12% from 2022, with the greatest increases coming from live performances, sporting events … Read more
BIA Advisory Services has published its inaugural Hispanic Radio Station Directory, a guide to the large and growing list of radio stations in the U.S. serving the Hispanic population. The directory will be updated quarterly and will feature BIA’s proprietary analysis and insights into the Hispanic radio market. It is also designed to take feedback … Read more
Northgate González Market faced the challenge of connecting with its core Hispanic audience during the World Cup. But how do you compete against global brands spending millions on advertising and marketing campaigns for this phenomenon that comes every four years? Northgate Market’s brand positioning revolves around authentic connections to Mexican culture, whether at the store … Read more
When one of our Hispanic Market agencies wins a new piece of business, at HispanicAd.com we celebrate. When one of our agencies’ creatives gets recognized at Cannes, we know what it means. Today we join and salute media leader Gloria Constanza of d expósito & Partners who is being honored with The Medallas de Cortéz … Read more
More people moved across state lines in 2021 than in 2019, many to and from highly populated and neighboring states, according to U.S. Census Bureau estimates released today. Nearly 7.9 million people in the United States moved between states in 2021, up from almost 7.4 million in 2019. People moving between states made up 18.8% … Read more
Halfway through 2023, we’re still dealing with rising inflation and adjustments to consumer behaviors brought on by the pandemic. As we look ahead to the rest of the year, we should expect a return to some kind of normalcy in terms of advertising revenue growth. To view report, CLICK HERE.
By Maggie Merklin Today’s marketers have a tough job. For decades, they have focused on delivering the right message at the right time to the right customer to drive sales and performance while still seeking to answer a lingering question: “Is my advertising working?” To read more CLICK HERE. Courtesy of Association of National Advertisers … Read more
Telemundo Atlanta and Atlanta Convention & Visitors Bureau (ACVB) announce the upcoming launch of Atlanta con Sabor Latino (Atlanta with Latin Flavor), a highly creative, bilingual lifestyle series showcasing Latin culture and cuisine through intertwined stories from Latinos who call Atlanta home. Atlanta ranks as the 22nd largest Hispanic DMA with 939,190 Hispanics in population … Read more
During the Fall League Meeting in 2022, the National Football League announced enhancements to its diversity, equity and inclusion initiatives across its 32 clubs and the league office. Essential to the success of these initiatives is culture, and people are at the center of culture. Peter Drucker is often credited with saying that “culture eats … Read more
By Stephanie Snopek – Center for Hispanic Marketing Communication, School of Communication at Florida State University Second to Mexico, the US has the second largest population of Spanish speakers (Tompson, 2021). Due to this extensive mix of cultures, there is a unique melding of languages. This has created many arguments for and against keeping the … Read more
By Xavier Mantilla Leo Messi has been linked to the InterMiami fútbol team. What does that mean for the Miami market and the greater Multicultural / Hispanic Market? And more importantly how will this shape the US sports marketing and general market? It’s simple – GROWTH!! For multicultural marketing this will be a boom as … Read more
Nielsen released The Push For Change: Examining LGBTQ+ Representation in Media and Advertising report, which highlights that gender diverse audiences are increasingly more welcoming to brand engagements that are targeted based on sexual orientation and/or gender identity. Yet, while these audiences are more receptive to targeted brand messaging, there is still a significant gap in … Read more
The fact that consumer-packaged goods (CPG) marketers sell products to retailers, rather than consumers, has long made understanding their target audience difficult. But now, instead of wasting ad dollars, advertisers in the CPG space have the data — and tools — to reach the audience segment most likely to buy. In our latest guide, Reaching … Read more
By Kelly Cutler Welcome to the new era of data privacy, regulation and a cookie-less future. As we approach the many changes impacting digital marketing, marketers can embrace new technology solutions and create better, more personalized experiences for their customers. The Digital Age is giving way to a machine learning revolution. However, many of these … Read more
Canela Media announced an exclusive strategic partnership with Futbol Sites, a wholly owned subsidiary of Playmaker (TSX-V: PMKR), the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands. This partnership will allow Canela Media to connect global brands to Futbol Sites’ expansive and unmatched audience of Latino and … Read more
U.S. white collar professionals do not see emerging tech like generative AI as an immediate threat to their jobs but also desire more opportunities to upskill in AI—including generative AI—from their current employers, according to a recent survey conducted by KPMG LLP, the U.S. audit, tax, and advisory firm. The survey considered insights from 1,035 … Read more
