By Mario X. Carrasco Held during the throes of the COVID-19 pandemic, the 2020 election cycle was deemed a “digital election” as traditional campaign tactics shifted online. According to the 2020 Political Advertising Report, political digital advertising spend grew 4.6x from 2018 to 2020. Americans’ daily digital screen time, according to eMarketer, soared to nearly … Read more
As the global sports industry continues to navigate a period of massive transformation, our 2024 outlook explores five trends sports organizations are expected to face in the coming year. This includes the changing economics of sports, use cases for generative artificial intelligence (AI), the future of mega-events, investments in fan data, and the potential for … Read more
By Chris Warren When it comes to the use of generative artificial intelligence (AI) among advertising and marketing agencies, class is in session. Razorfish, which is part of Publicis Groupe, has put special emphasis on equipping its employees with generative AI skills in the past year or so. Courses are offered both in-person and online … Read more
Hispanics are feeling more optimistic about their financial situations heading into the new year, despite facing a year of rising costs, according to a poll released by the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI). The Hispanic Consumer Sentiment Index (HCSI) increased to 76.3 in the fourth quarter of 2023, up from … Read more
By Morgan Strawn While adopting a brand purpose has become an important obligation for many companies, doing so is just a first step. Communicating that purpose is equally important. For guidance on how to do so, consider four tips offered by guests of the ANA Center for Brand Purpose’s Beyond Profit podcast. To read more, … Read more
By Luis Miguel Messianu, President-Chief Creative Officer MEL With 46,000 of his closest friends in attendance, Chivas de Guadalajara, the most popular fútbol team in Mexico, welcomed back Javier Hernández “Chicharito” (Little Pea), the top scorer in the history of the Mexico national Team, and the biggest export of this club that unlike all the … Read more
In a clever news and entertainment coup, UNIVISION executives and producers gave their staple morning show, “Despierta America,” an unexpected audience hook yesterday by bringing back “Cristina” with a lot of hoopla. Cristina Saralegui was interviewed by the show hosts and journalist Maria Antonieta Collins taking advantage of the fact that the personality was celebrating … Read more
Oscar Martinez, a veteran beverage marketer, including stints at Diageo and Heineken USA, has joined The Ant Society agency as Principal Marketing & Innovation Consultant. In his previous roles he led marketing and innovation in the wine, spirits and beer industry, including developing an upscale Tequila portfolio and stretching the beer category beyond conventional options. … Read more
Every year, marketing executives ask themselves: How will the employees’ work and productivity change? What are the potential new priorities and concerns that they may have? How will they adapt to their environment? To answer these questions, LLYC presents the report ‘2024 Forecast: Connecting amid ever-changing times’, which provides insights into upcoming trends and challenges … Read more
By Gina Preoteasa After a whirlwind 2023, the ad world is already gearing up for what’s next. From the meteoric rise of generative AI to the end of third-party cookies and a presidential election, 2024 has a lot in store. Here are a few trends that will dominate the media space in the year ahead. … Read more
Valari Staab, Chairman of NBCUniversal Local, today announced veteran Spanish-language media executive and longtime leader of WKAQ / Telemundo Puerto Rico José Cancela has been named President of Telemundo Station Group, effective immediately. In addition, Staab appointed Migdalia Figueroa as President & General Manager of WKAQ, effective immediately. A native of Puerto Rico, she joins … Read more
By Leslie Koch, VP of Social Media at TelevisaUnivision Today more than ever, marketers recognize the power of social media and its ability to reach Gen Z audiences. But the real challenge? Creating long-lasting connections and loyalty with this young, increasingly Hispanic consumer base. Hispanics are projected to drive 100% of all 18 – 24 … Read more
City & State Magazine/New York, the magazine – and- online multimedia news organization that covers government, policy, politics, personalities and media, is recognizing Louis Maldonado, partner at d expósito & Partners, as part of the publisher’s consistent Fifty Over 50 Icon Awards: The Age Disruptors, taking place this Monday, January 29th. This year’s “Icon Awards” … Read more
Highlighting exclusive research on consumer sentiment around DEIB and so-called “woke” marketing practices, Lisette Arsuaga, co-president and co-CEO at DMI Consulting and co-founder of the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), uses a wealth of data to explain why it’s in any business’s best interest to lean into inclusive marketing and messaging, highlighting … Read more
By Natalie Boden – CEO and Founder, BODEN As we step into 2024, it’s evident that the foremost global and national organizations, from prestigious organizations such as The World Economic Forum to the Critics Choice Awards and Sundance, are taking significant strides to ensure the active inclusion of Latinos in the broader conversation. From the … Read more
New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver maximum impact. Ioana Danila, Senior Manager, Global Insights at WFA, explains. The world of insights is not getting any easier. Teams have to cope with increasingly complex business landscapes, evolving consumer behaviors and demands, increasing pressure … Read more
By Joanne Davis A very smart and knowledgeable industry leader recently told us that he thought a pitch consultant and a search consultant were one and the same. As a result of that comment and queries from several marketing and procurement clients about different types of internal and external consultants to help manage the complexities … Read more
Over the course of three years, the Hispanic Marketing Council (HMC) has experienced explosive year-to-year growth in entries for the HMC Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency. As a testament to this award’s singular position in the marketplace, HMC welcomes … Read more
Cuban-American Women: Making History, a book by Arnhilda Badía, a professor and former Florida State Representative, being released today, is a compilation of the lives of more than fifty Cuban-American women, among them two from the U.S. Hispanic advertising industry and an astronaut. Dr. Serena Quiñon Sánchez, a well-known medical scientist and NASA Astronaut, is … Read more
The Chronicle of Higher Education is accepting applications for two scholarships and internships for exceptional students who want to enter the journalism and media fields, the Diversity in Journalism Scholarship and the newly created Diversity in Multimedia Business Scholarship. The Chronicle of Higher Education believes a diverse newsroom delivers the most comprehensive and dynamic journalism. … Read more
