Advertising is a commitment. It can also be expensive. And while we know that brands are prioritizing their brand awareness efforts in the coming year, there isn’t a marketer on the planet who’s not focused on the tangible returns that their spend delivers. And given that focus, it’s not uncommon for brands to pull back … Read more
The Immigrant Archive Project and its founder Tony Hernandez expands their platform to podcasting. Immigrant Archive Project · Trailer: Immigrant Archive Project
3Pas Studios has appointed Steven Wolfe Pereira to the newly created role of Chief Business Officer. Coming off a string of hit movies as well as scripted and unscripted TV shows in both English and Spanish, 3Pas plans to inspire, entertain, and delight global audiences by expanding into new, next generation content, products, and experiences. … Read more
Agency NYLFF, the marketing arm of the New York Latino Film Festival, has been nominated for Best Public Service Campaign for “Vaccinate NYC ” at the New York Emmy Awards for its impactful and acclaimed work with the New York City Department of Health and Mental Hygiene (NYCDOHMH). The nomination comes after the agency’s recent … Read more
Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced the opening of its US headquarters in New York. By opening its headquarters in the United States, Seedtag continues in its mission to become the global contextual advertising partner for brands and agencies. The adtech company, with employees already on the ground in … Read more
by Nick Waters, Chief Executive Officer Something is rotten in the state of advertiser-agency relationships – indeed, several things are rotten – and this is manifested most clearly in the broken agency selection process. Reviewing prospective agency partners is now too onerous, costly, and time-consuming on both sides. Selection criteria are dominated by costs saved … Read more
To spot sudden, disruptive changes in customer and market behavior, modern marketers need high-velocity data marketing, according to a new report by the Chief Marketing Officer (CMO) Council and GfK. These data systems need to be agile and adaptable with the ability to acquire real-time, relevant data signals and close the gap between data, insights … Read more
San Diego-based InnoVision Marketing Group has launched InnoVision Español, adding to their portfolio of in-house services that include digital media, traditional media, web development, design, public relations, film production and more. InnoVision Español will serve businesses and brands wanting to reach the Hispanic community and Hispanic-oriented clients and companies. An important and valuable sector of … Read more
In-house brand and creative teams are evolving at lightning-fast speeds . It offers timely insights to help support our global community of in-house brand and creative teams. Curious about the latest trends in creative challenges? So are we! We would like to invite you to read the following key findings summary and download the report … Read more
“Digital marketing is the future.” Whoever the first person was to make that statement wasn’t wrong. The first clickable ad went live in 1994. At that moment, the world of marketing as we knew it forever changed. From Yahoo and MySpace to Google and Facebook, the digital age exploded and hasn’t looked back. Perhaps one … Read more
The Association of National Advertisers (ANA) has been telling advertisers that diversity and inclusion will lead to brand growth. The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) has developed new research tools that have proven that inclusive content makes advertising three times more effective. Unfortunately, not everyone has gotten the message yet. But what … Read more
Sports fans have been predicting the demise of boxing for years, but lovers of the sport say that trope is played out. Boxing may be controversial, but its fans love the heated rivalries and public feuds that make the headlines, and they’re willing to pay for ringside seats. Latinos are one of the consumer groups … Read more
Hype? Hope? Hell? Maybe all three. Experts are split about the likely evolution of a truly immersive ‘metaverse.’ They expect that augmented- and mixed-reality enhancements will become more useful in people’s daily lives. Many worry that current online problems may be magnified if Web3 development is led by those who built today’s dominant web platforms. … Read more
By Hajo Adam, Otilia Obodaru, Jackson G. Lu, William Maddux, and Adam D. Galinsky In today’s increasingly globalized world, more and more people are choosing to live, work and study abroad—and this trend appears to be a good thing: social science studies have shown that international experiences can enhance creativity, reduce intergroup bias, and promote … Read more
Estrella Media launched its syndicated morning radio show Don Cheto Al Aire on La Indiscreta 106.7 in Phoenix, AZ on Monday, July 4. The Don Cheto Al Aire show is one of the most successful national morning radio shows, centered on the culture, music, and passion of Latinos and Regional Mexican Music. The show is … Read more
Telemundo’s daytime shows “hoyDía” and “En Casa con Telemundo” bring audiences across the nation their favorite artists this summer with its weekly concert series, “Conciertos de Verano en Telemundo, Camino a Premios Billboard de la Música Latina.” Audience-favorite Latin music stars will perform from an outdoor stage at Telemundo Center in Miami, including Chiquis, Larry … Read more
The countdown begins to Univision’s new series, “La Herencia” (The Inheritance), which will premiere on July 11th starring the beloved actress Michelle Renaud and heartthrob Matías Novoa. This exciting melodrama is a story about love, power and tragedy that takes viewers into a family’s fight for a legacy. Produced by Juan Osorio (El Ultimo Rey), … Read more
Nielsen released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans. The global report reveals data and delivers insights on what drives returns on ad spends, how to measure the returns, and how to improve on the metrics brands already … Read more
By Tina Wilson, Global Head of Product, Outcomes It’s no secret that brands have shifted their efforts to create personalized messages and offerings to earn consumers’ attention and wallets. However, personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with their customers. According to Nielsen’s fifth Annual Marketing Report, which surveyed marketers … Read more
According to the FOCUS Latinx: State of Pay TV, OTT & SVOD 2022 report, seven in ten Latinx TV content viewers watch Spanish-language programming–up 11% from last year–and two-thirds watch international content, an increasing amount of which is accessed via SVOD (subscription) and AVOD (free) streaming services. With more Spanish-language and Latinx-themed SVOD and AVOD … Read more
