A Latina by “cultural adoption,” Rochelle Newman-Carrasco, who hails from the Jewish community, credits her New York City roots and growing up in its vibrant Lower East Side for inspiring her eclectic and dexterous career in multicultural advertising and storytelling – a career fluidly marked by cross-culturalism. She started working in Hispanic advertising in the … Read more
Isabella Sánchez is passionate about marketing to diverse audiences as evidenced by her commitment to elevating Multicultural marketing and helping marketers understand and capitalize on the biggest growth opportunity in the U.S. With over 30 years of experience in media, Isabella’s personal mantra, “in constant pursuit of the perfect balance between art and science,” demonstrates … Read more
Stacie de Armas stands as a steadfast advocate for diversity and inclusion in the media and entertainment landscape, as well as an advocate for investing in diverse audience groups. As a force behind Nielsen’s inclusive intelligence and initiatives, she expertly navigates the intersections of inclusion, identity research, and diverse audience representation in mainstream media. With … Read more
Canela Media announced its original animated series celebrating Latina trailblazers for Canela Kids SúperEllas was selected as a 2023 Gracie Award winner from the Alliance for Women in Media Foundation (AWMF) in the Non-English – Family Programming category. This award will be given at the Gracies Gala on Tuesday, May 23rd at Beverly Wilshire, A … Read more
The Presidio of San Francisco, one of America’s most visited national park sites within the Golden Gate National Recreation Area, has selected MaGO PR, a full-service 360° bilingual PR/Communications firm, to lead specialized multicultural media relations. The agency will help build awareness for the Presidio’s many amenities, including summer programs and events and activities around … Read more
For decades a voice for the voiceless, in her current position as NYC’s Commissioner for the Aging, Lorraine Cortés-Vázquez works to create equity and increase diversity around the older adult centers across NYC, advancing the mission to eliminate ageism, ensure the dignity of quality of life of older adults and support caregivers. Previously, Lorraine was … Read more
Ana Madan has championed Hispanic marketing efforts and has been an advocate for her community within the McDonald’s system throughout her career. Her last name, Madan, is synonymous with torch-bearing that started with her father, Roberto, and has been continued with Ana in promoting “golden opportunities”for Latinos in America. As a second-generation owner/operator, she started … Read more
After a record number of entries, 16 US-based agencies representing 27 campaigns in seven categories have made the shortlist of finalists for the Hispanic Marketing Council (HMC) Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency*. Winners will be announced at the HMC … Read more
Gen Z is currently the second-youngest generation, with millennials before and Generation Alpha after. Like every generation, Gen Z’s behaviors are shaped by how they grew up. Young people today have come of age in the shadow of climate doom, pandemic lockdowns, and fears of economic collapse. The first Gen Zers were born when the … Read more
Cristina Saralegui’s incredible career as a talk show host, entrepreneur, and advocate for various causes is viewed as one of a champion who broke new ground and revolutionized Hispanic media and the storylines about the Latino community. One could say creating powerful editorial content ran in her veins, as her father was a publishing icon … Read more
When it didn’t exist, the Latinas we recognize this month often built the infrastructure. Teresa Menéndez was definitely one of them. Teresa started her path in market research via a work study program at Florida State University that helped her fund her education. At that time, the Florida State Legislature had granted monies to FSU … Read more
By Roberto Orci A key responsibility of marketers is to identify growth opportunities. It would be easy to overlook the strength of the U.S. Hispanic market if you were not aware of their impressive economic performance before and during the pandemic. The Latino Donor Collaborative published their latest annual report that paints a powerful picture … Read more
Vincent Létang, EVP, Global Market Research at MAGNA, and author of the report, said: “In a similar economic climate, ten or twenty years ago, the U.S. advertising market would almost certainly fall off a cliff. Things are different in 2023 because of media innovation fueling marketing demand. The organic drivers that boosted the ad market … Read more
Part three of our series on the strengths of AM/FM deals with a listening environment often linked to radio: the car. Or truck, or SUV, or van – but you get the idea. Often the radio industry will turn to in-car listening stories to show the strength of the medium, and for good reason, since … Read more
With a Bachelor’s of Arts and Political Science, and a Master of Arts and Urban Studies, Gisela Girard started as a researcher conducting commercial real estate feasibility studies, and, with her own company, she marketed international properties in the U.S.A., Mexico and Argentina. But in 1999, her strategic mind guided her in a new direction. … Read more
Carmen Sepúlveda was born a changemaker in the PR and Communications field and is a natural and gifted communicator. For her, driving change is not just a role, it’s a purpose she has delivered on throughout her entire 30+ year career. This is particularly true as it pertains to reaching and including diverse and multicultural … Read more
Burger King U.S. announced that strategic communications firm ICR and cultural and brand partnership marketing agency Conill have been tapped to join the brand’s growing list of world-class agency partners. Both will bring their expertise – ICR in public relations and Conill in multicultural and brand partnership marketing – to support the internal Burger King … Read more
By David Morse – New American Dimensions On May 25, 2020, George Floyd, a Black man, died after being handcuffed and pinned to the ground, gasping for air, by Minneapolis police officers, in an episode that was captured on video, touching off nationwide protests. It was a lynching, for all to see. Importantly, it was … Read more
Ingrid Otero-Smart has become a powerhouse in Hispanic and Multicultural marketing and advertising; one that has nurtured many current and future leaders in our industry. She started her advertising journey at McCann Erickson in her native Puerto Rico, and in 1987, she joined Mendoza Dillon & Asociados. She worked at MD&A for 18 years, leaving … Read more
By Kyle Green According to Harvard Business Review, and a lot of anecdotal evidence that we can all point to, companies cut marketing budgets in a recession. Not only that, retail brand budgets can be the first to get slashed as they are the hardest to connect to sales numbers. For the brand budgets that … Read more
