Ad Agency
AM16 Agency launches
NEON16 has acquired Latina-owned and led ARRO MEDIA, a leading music marketing and social media agency founded by Cristina Arcay. The merger unites ARRO MEDIA's capabilities with NEON16's innovative approach to cultural storytelling and experiential activations.
Republica Havas Takes Home Two Cannes Lions
Republica Havas is the winner of two Cannes Lions from the 70th International Festival of Creativity for “The Name Confusion” – a campaign created for the Fight Against Alzheimer’s Association and Racing Club Argentina to shed light on name confusion, an early symptom of Alzheimer’s disease.
Luis Miguel Messianu opens INCLUDED Consultancy
Luis Miguel Messianu, who until recently was the Global Chief Creative Officer for McDonald’s at DDB, has stepped down from that role to launch an independent minority owned and operated Multicultural Creative Content Consultancy named “INCLUDED.” The new venture’s vision is to continue leveraging the exponential growth opportunity for brands within the Hispanic market consumer segment.
A win for our Hispanic Market
When one of our Hispanic Market agencies wins a new piece of business, at HispanicAd.com we celebrate. When one of our agencies' creatives gets recognized at Cannes, we know what it means. Today we join and salute media leader Gloria Constanza of d expósito & Partners who is being honored with The Medallas de Cortéz Award, from Radio Ink during the Hispanic Radio Conference taking place in Miami. For Hispanic and Multicultural to live and grow, we need strong experts like this maven who is still "fighting the fight" after being a mentor to so many and still growing business for so many brands in America!
ANA Releases Updated Media Buying Contract Template
The Association of National Advertisers (ANA) has updated its services agreement template for advertisers to use when contracting with media buying agencies as part of the trade group’s ongoing efforts to increase transparency between clients and agencies.
Agencies: Catching Up On Key Industry Financial Trends
The advertising agency business has often been under-estimated, including by many of its practitioners.
Six Conclusions About In-House Agencies
Every five years since 2008, the ANA has surveyed our members on the topic of in-house agencies. Our newest report — The Continued Rise of the In-House Agency: 2023 Edition — is out. Here are six key conclusions from the report. By Bill Duggan
Republica Havas Hits New Record with 23 Telly Awards
Republica Havas Group, a communications company that includes Republica Havas Creative, Republica Havas Media and Republica Havas Health, is the recipient of 23 Telly Awards – the agency’s biggest win to date of this prestigious annual recognition.
Despite Economic Uncertainty, Now Is the Time to Invest in Advertising
In the face of economic uncertainty, rising inflation, and smaller advertising budgets, many agencies and brands are understandably hesitant to invest in advertising. However, the reality is that advertising is still an essential tool for building brand awareness, driving sales, and growing a business.
GALLEGOS United Bolsters Senior Leadership Team
Rounding out the recent addition of Pepe Aguilar as the agency's Executive Creative Director, the new GALLEGOS United leadership team will comprise Jose Pablo (JP) Rodriguez in a promotion to the role of Managing Director, James Kulp who is promoted to Executive Director, Head of Account Management, and Rosa Cubas who joins the agency as Head of Strategy.
Green Acres Nursery & Supply selects BeautifulBeast to help their business bloom
The cross-cultural agency BeautifulBeast is assisting with the launch of the newest Green Acres Nursery & Supply store in Texas while growing its brand on the West Coast through a digital marketing campaign. The agency is collaborating on a digital communication strategy and its implementation for this major effort. “Green Acres is your local, independent garden center.
Report Urges Brands and Agencies to ‘Ditch the Pitch’
The agency pitching process is broken, bloated and overtly complex, according to a new Forrester Research report. Fixing the model requires both brands and agencies to make major changes, said the report’s author, Forrester principal analyst Jay Pattisall.
Jose Bello named VP of Republica Havas Media
Republica Havas Group has appointed industry veteran Jose Bello as vice president of its Republica Havas Media offering. In his new role, Bello will be charged with steering and growing the Group’s media services capabilities. In addition, he will partner with Havas Media Group on expanding opportunities through key client and media partnerships, leveraging Republica Havas’ National Minority Supplier Development Council certification and prestigious NMSDC Corporate Plus designation.
Back To The Office: Marketers And Agencies Increase Commutes And Days In The Office
Marketers and agencies are increasing their commutes and spending more days at the office, according to a new Advertiser Perceptions study of 302 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews took place April 4-12, 2023 and the results were compared to the same study conducted in April and October 2022.
Adios, Eduardo
Mild-mannered and soft-spoken, yet dynamic and purposeful, he evoked the urbane and debonair image of another era — a cubano from days long-gone, a marriage of Savile Row and old Havana elegance. With Eduardo Caballero gone, an era has indeed disappeared. He had been near the birth of the U. S. Hispanic Market and had helped potentiate its growth with a pioneering spirit and the keen eye of a true visionary. by Daisy Expósito-Ulla
IN-HOUSE Agencies no longer a trend – they’re here to stay [REPORT]
The study, “The Continued Rise of the In-House Agency: 2023 Edition,” is conducted every five years. In 2013, the study revealed 58 percent of respondents indicated they had in-house advertising capabilities, while in 2008 the figure was 42 percent.
Global Agencies Grew ~4% Organically in 1Q23
The five largest integrated global agency holding companies have now reported their earnings results for 1Q23, and outcomes were positive across the sector, especially considering the difficult comparables. For the quarter, global organic growth on a year-over-year basis for Havas, Interpublic, Omnicom, Publicis and WPP amounted to approximately 4.0% (although by slightly less if Omnicom’s revenue were recorded in a manner that was comparable to the others, as that company only provides gross revenue rather than net revenue organic growth).
SIAM joins Republica Havas to introduce N4 100% ELECTRIC SCOOTER
To reinforce communication about the new electric scooter, Siam and Republica Havas created a campaign highlighting one of the product’s greatest benefits–not emitting polluting gases. It’s also quiet and requires little maintenance. The campaign humorously depicts animals showing their gratitude for a product that protects their home and the environment.
CMOs: How to Get the Best from Your Agency (with FIG’s Judith Carr-Rodriguez)
To help answer that question, we caught up recently with Judith Carr-Rodriguez. Judith is CEO of an A List Agency, one of the most awarded and highly regarded independent agencies in the world: FIG. Let’s dive in.
Horizon Media Names Nicky Lorenzo SVP, Executive Creative Director of 305 Worldwide
305 Worldwide, a subsidiary of Horizon Media named Nicky Lorenzo, SVP, Executive Creative Director. She arrives at 305 Worldwide after serving as SVP, Group Director at Taylor Global. Lorenzo will lead Creative for the agency, bringing her nearly two decades of experience and her unique leadership that will foster high caliber talent and develop growth. Named Best Small Agency of the Year in the 2023 Muse Awards, 305 Worldwide builds engaging experiences and empowers brands to harness the power and influence of culture on consumers and communities.
