The hidden cost of pitching revealed.
Ad Agency
Agency Lessons From the Rise of In-House Agencies & Consultancies
What can agencies learn from looking back at how in-house agencies and consultancies were perceived six years ago when they first started to dominate media headlines? A lot, actually. By Mark Duval / The Duval Partnership
RITZ Brand Launches First Hispanic-Lead Campaign to Celebrate and Spotlight the Diversity of the Community
RITZ Brand announced the launch of its first U.S. Hispanic specific campaign titled "Mixing Up Lo Nuestro," or "Mixing Up Our Thing." The campaign includes a television commercial (TVC), developed by The Martin Agency, and curated recipe content that celebrates the welcoming culture, family traditions, and diversity within the U.S. Hispanic community.
Gonçalves named Chief Strategy Officer at Republica Havas
Republica Havas announced that Catarina Gonçalves has joined its executive team as Chief Strategy Officer, effective immediately.
VS/Brooks is now The 3rd Eye
Healthcare agency and Miami mainstay VS/Brooks is refounding after 25 years, with a broadened focus on the health and wellness marketing and a new name: The 3rd Eye. The agency also named a new leadership team and launched a new consulting division to help CEOs develop marketing organizations.
Global Ad Spend Forecasts January 2022 [REPORT]
Advertising investment is forecast to grow by 9.2% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report which combines data from over 50 markets globally, anticipates US$745 billion will be spent globally.
Chasm in Client / Agency Relations
More than 90 percent of senior marketers believe training resources for successful agency management are inadequate and that more comprehensive training is needed, according to a study by the ANA’s Marketing Training & Development Center.
Fun While It Lasted: Ad Industry Approaches a Reckoning
The ad industry, which so admirably mastered the technical complexities of digital and social media, is threatened by its deteriorating business economics. The business model is broken. Marketing executives (CMOs and Indirect Procurement) and agency CEOs need to radically redesign how they do business with one another.
CALL FOR ENTRY FOR THE HMC STRATEGIC EXCELLENCE AWARDS
The Hispanic Marketing Council (HMC) announced the call for entry for the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Census data has revealed that Hispanics are responsible for half of the population growth of the nation and a critical driver of the nation’s rich cultural complexity.
One Thing Losing Teams fail to realize
New business pursuit teams that are stuck in losing streaks are desperate for a way to reverse their fortunes. Unfortunately, the methods they try often don’t work.
Embrace the “Netaverse”
While I love, embrace, and can even say I’m an “early adopter” of new technologies, I’m a bit at odds with the overwhelming overload of Metaverse, NFT’s, bitcoin, crypto and all the advances of our society. Each of these come to us as sharp contrast to what the pandemic opened our eyes to: the importance of humanity, the resilience of humankind, the rearrangement of our priorities: health, family, home, kindness, transparency, and harmony. by Luis Miguel Messianu, Founder, Creative Chairman and CEO, Alma
Mental Health in the US Hispanic Creative Industry
Those of us in the advertising industry are aware that the job means constant pressure. Every day, we must demonstrate that we have the talent and skills necessary to solve the creative problems that come across our desks. And our work is always subject to scrutiny, approval, and the opinions of many during the entire creation and production process. This causes intense stress that can threaten our mental health.
The data-driven future of storytelling: MIT’s Deb Roy on the message and the medium
The head of MIT’s Center for Constructive Communication talks about how data can help storytellers, what audiences of the future might look like, and why artificial intelligence cannot replace human creativity
Doing More With Less Isn’t A Strategy
Nearly all agencies and firms I come across who have downsized have charged their remaining teams with"doing more with less." They feel their better people can handle larger workloads with greater efficiency. That's probably true for a while, and perhaps it's sustainable if the work is heavily process-oriented and repetitive.
“YES! to Census 2020” Campaign for City of Houston and Harris County Continues to Earn Accolades
The American Advertising Federation District 10 presented Lopez Negrete Communications, the nation’s largest independently owned and operated Hispanic marketing agency, and Team Hounanimous, a collective of several local Houston-based organizations, companies and agencies with the Mosaic Award for Diversity and Inclusion in an Integrated Campaign.
Chemistry CULTURA launches
Pinta announced the completion of its sale to Chemistry. As part of the merger, Pinta has rebranded to its new name Chemistry Cultura.
How to Win the Final Pitch Presentation Even when the Client Throws You Curveballs
I was recently working with two different clients on two different final pitch presentations that shared a common challenge: client-imposed restrictions on the format of the meeting.
The 5 Biggest Threats To Agency New Business In 2022
The past couple of years have been a wild ride. However, even amid lingering concerns about Omicron and economic uncertainties, there’s a sense that the worst is behind us as we enter 2022. by Mark Duval - The Duval Partnership
You’re in the pitch. Do you have a plan to win it?
In November, Adweek released the results of a survey of 70 brand marketers asking them to rate their agencies’ performance during 2020 and anticipate plans for changing or retaining their agencies next year. by Jody Sutter
Liberty Communications Names VMLY&R AOR
Liberty Communications, a communications company offering fixed and wireless services in Puerto Rico and the United States Virgin Islands as part of Liberty Latin America (LLA), has announced VMLY&R will serve as the brand’s strategic and creative agency of record.
