Ad Agency

Fernando Reis joins as senior art director accompanied by Marcelo Padoca, senior copywriter.

Following a change of ownership and expansion from California to Texas and Florida, SenaReider has officially opened its doors, and its new website, for business under a new brand identity, new leadership and a renewed focus on what it has always done best: using edgy creative to break through the clutter for brands like Del Monte Fresh Produce, Bird’s Eye Foods, 24 Hour Fitness and The North Face.

Bulova has selected The San Jose Network Ltd as its Latin American advertising agency of record. The San Jose Network Ltd adds the luxury clock and watch retailer to its growing client roster.

As the newly appointed creative agency partner for the Jamba Juice Company, LatinWorks will direct the total market campaign development as the company increases and emphasizes its Whole Food Blending and Juicing product portfolio and leadership.

Sensis will develop a social media campaign for Tadin Herb & Tea Co. Sensis has begun developing the social media strategy and will begin rolling out elements of the campaign before the end of the year.

Advertising agency DraftFCB is shutting down its Puerto Rico operation next month, leaving its 33 local employees out of work.  Employees were informed by a stateside executive who was sent down to deliver the bad news to the team of nearly three dozen in Puerto Rico.  Courtesy of Caribbean Business

Dallas based Richards/Lerma, who currently are responsible for the Ram Truck brand for both Mexico and the US Hispanic markets, will be adding the Chrysler, Dodge, and Jeep brands in Mexico to their portfolio effective immediately.

República announced that its employees have selected Triumph Crisis Recovery Center (TCRC) as the second recipient of the agency’s pro bono initiative, Repúblicares.

Lapiz USA was recently recognized as the U.S. Hispanic Agency of the Year at the 2013 El Ojo Awards in Buenos Aires, Argentina. The network won a total of seven honors – one Gold, four Silver and two Bronze awards at the ceremony. The highly prestigious Agency of the Year recognition came just after Chief Creative Officer Laurence Klinger was honored as the U.S. Hispanic Creative Director of the Year.

Diana Brooks and Vivian Santos, co-founders and managing partners of VSBrooks ADVERTISING, a Coral Gables, Fla.-based integrated marketing firm, announced the firm’s new principals: Group Account Director Veronica Carrillo,Director of Administration/HR Barbara Marchena, Director of Interactive Media Daniel Timiraos, Comptroller/Business Manager Marlene Torres, and Director of Broadcast Production Eric Zamorano.

Grupo Gallegos announced it was recognized by the 2013 Jay Chiat Awards. The agency won a silver award for its “Bedtime Stories” campaign with the California Milk Processor Board, the state-market trade group that created the original “Got Milk?” campaign.

The agency perception is that most RFPs are rigged in favor of one agency, and if you aren’t that agency, you’ll spend a lot of time crafting an RFP with little chance of winning.

The agency developed a series of images that show children with prematurely aged faces. The inspiration was a line in a Mexican news article titled “Obesidad y sus cifras en México” that stated “Today’s obese children will be senior citizens by the time they’re 30.”

According to industry insiders and media sellers, Coconut Grove based Marca Advertising has been assigned the media planning and buying responsibilities for Payless Shoes Source.

Lopez Negrete Communications, Inc. has opened an East Coast office in New York City. The new East Coast office is located at 747 Third Avenue at the corner of 47th Avenue in Manhattan.

República announced the appointment of Milton Lebron as vice president, creative. Lebron, who originally joined República in 2008, returns after a 10-month stint at New York-based global digital agency, Roundarch Isobar. Lebron will report to President and Chief Creative Officer Luis Casamayor.

The new campaign strategy of “Has it All” depicts the personality of each region through stunning visuals and inspiring music.

Vilma replaces Gonzalo del Fa, who has been selected to lead GroupM Multicultural.  She will report to Marla Kaplowitz, CEO, MEC North America.

Profero has appointed Roberto Ramos as Managing Director for Latin America. In this position, Roberto will lead the agency’s expansion into the region.

WPP’s Wing has announced the appointment of Favio Ucedo as chief creative officer.