Sensis added three new members to its Los Angeles leadership team: Lois Mosgrove, Michelle Lavin and Jose Castillo.
Ad Agency
Gottfried named Director of Brand Management at Richards/Lerma
Dallas-based Hispanic branding agency Richards/Lerma announced that Salma Gottfried has joined the agency as director of brand management.
ALMA DDB wins BIG at AAF Diversity Achievement and Mosaic Awards
This year, Alma DDB had the honors of not only taking home the title of “Agency of the Year,” but also winning two of the six categories awarded for two of its clients: State Farm, for the Multiethnic Interactive Media category and Tobacco Free Florida, for the Multiethnic Talent in Advertising category.
Sensis wins air-quality campaign work
Sensis won a contract from the South Coast Air Quality Management District (SCAQMD) to help raise awareness about the effect wood burning has on the region’s air quality.
Updated Guidelines for Agency Search [GUIDELINES]
The ANA (Association of National Advertisers) and 4A’s announced new guidelines to help agencies and clients improve their productivity in the agency search process.
VPE Public Relations adds JustFab Inc.
VPE Public Relations announced that JustFab Inc. has retained VPE Public Relations for a national public relations campaign targeting Hispanic women that will launch in October.
U.S. BANK names GlobalHue for Multicultural AOR
GlobalHue has been named multicultural agency of record for U.S. Bank.
Vidal wins Oscar
Oscar, a new health insurance provider, has named New York-based The Vidal Partnership (TVP) as its agency of record for all their Hispanic marketing needs.
In this 21st century advertising ‘blip’, whither Hispanic agencies?
A Blip for Mainstream Giants, A Boon for Smart Nimble Hispanic Agencies
By: Liz Castells-Heard
In an incisive and thoughtful Ad Age article of 8/27, Judy Shapiro sounds the death knell for the agency business we’ve known for the last 50 years. The slowing economy and explosion of game-changing technology challenges the huge organizations that often ‘stifle innovation, imagination and initiative. Such as the great American Dream goes, so goes Madison Avenue’.
Agency New Business still Dominated by Good Ole’ Fashion Outreach [REPORT]
In RSW/US’ most recent Agency New Business Thought Leader Survey Report, 51% of agencies surveyed, rated their new business effort either “Effective” or “Highly Effective”. Numbers jumped to over 90% when “Somewhat Effective” was added to the answer pool.
Marketers moving more functions In-House –Traditional Advertising Agencies at Risk of Disintermediation
Traditional agencies are being disintermediated as marketers increasingly turn inward for services, according to a new survey by the ANA (Association of National Advertisers). Fifty-eight percent of marketers currently utilize in-house agencies – a 16 percentage point increase from 2008.
Should you advertise your product/service for Mother’s Day in the Hispanic Market?
No, no and no. Stop. Niet. Nein. Stay away! Don’t even think about it. Leave it to me! I do this for a living, seriously. It’s how I pay for my frijoles! Yankee go home! What do you mean you are already at home because this is your country?
Disconnect between CMOs and CIOs threatens Marketing Effectiveness. [REPORT]
A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture.
How the Color Red influences Behavior
Changing the color of the price from black to red on an advertisement makes men think they are getting a bargain, according to research from the University of Oxford Said Business School.
Next Generation Employers: Retain to Gain.
As employers grapple with an increasingly competitive talent pool, the most innovative companies are redefining their human resources practices to differentiate themselves and rise to the surface in today’s dynamic job market.
alPunto Advertising launches first “Clean Air” Campaign in So Cal.
Tustin based alPunto Advertising launched this week the first ever Latino targeted effort from SCAQMD (South Coast Air Quality Management District).
Dieste named Goya Foods AOR.
Goya Foods has selected Dieste, Inc. as its advertising agency. Dieste will manage the brand strategy, creative and media planning duties for the U.S. and U.S. Hispanic markets and media buying duties for the U.S. market.
Cincinnati Children’s and Toyota select Edelman to lead PR for ‘Abróchate a la Vida’ program.
Edelman announced it has been selected as the public relations agency of record by Cincinnati Children’s Hospital Medical Center and Toyota to lead its nationwide “Buckle Up for Life” – or “Abróchate a la Vida” in Spanish -national program, the only one of its kind.
SMG Multicultural and NUVOtv announce Upfront Deal targeting the Modern Latino Audience.
NUVOtv announced that it has reached a charter upfront agreement with Starcom MediaVest Group Multicultural. The buy covers SMG Multicultural’s broad client portfolio and will encompass traditional media placement, as well as customized marketing solutions that address the unique needs of the agency’s individual clients.
