Ad Agency

VPE Public Relations (VPE) announced that agency partner Patricia Pérez was presented with the “2013 Women of Excellence” award by the National Latina Business Women Association, Los Angeles Chapter (NLBWA-LA).

Houston based Lopez Negerete Communications has been all strategic planning, creative and digital responsibility for Hispanic efforts by Verizon Wireless.

MediaCom USA announced that Jose Bello has joined the agency as Managing Partner, Head of Multicultural.

Elisa Torres has resigned her position as VP of the Hispanic Division at Cumulus Media en Espanol and has joined Miami based Spanish Broadcasting System as VP Radio Affiliation.

Luis Miguel Messianu, President/Chief Creative Officer at Miami-based ad agency Alma, announced a search has been underway to find new creative leadership to join its award-winning team, Diego Yurkievich and Hernan Cerdeiro have left to pursue other interests.

Los Angeles based Sensis has hired Ken Deutsch to lead its media department.

Marketing procurement organizations remain focused on cost as a key success metric. However, many are beginning to embrace the value of non-cost-centric metrics, and especially ROI measures, according to a new ANA (Association of National Advertisers) white paper.

MGSCOMM announced a company-wide restructuring, that diversifies its client offerings and streamlines delivery of its communications solutions.

Public relations agencies have been under fire for their lack of racial, ethnic, and gender diversity at senior management levels (Fiske, 2011; PR Week, 2001a). Agencies have responded by focusing on recruiting a pipeline of racially and ethnically diverse talent. This study explores the perceptions of the Millennials who are part of this diverse pipeline, as well as the perceptions of Millennials with dominant identity markers, to explore perceptions of agencies’ commitment to diversity and respondents’ identification of diversity problems through online asynchronous discussion groups.

Miami-based MARCA has added four new members to its creative team.

According to a new eMarketer report, “Worldwide Social Network Users: 2013 Forecast and Comparative Estimates,” nearly one in four people worldwide will use social networks in 2013. The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase. By 2017, the global social network audience will total 2.55 billion.

The producers of the highly successful musical production Menopause the Musical have tapped VPE PR to handle promotion of the new Spanish-language version of the show, Menopausia el Musical, debuting October 17 at the historic Montlabán Theater in Hollywood.

The study also reveals that CPG companies have changed their trade promotion investments since the start of the economic downturn in 2008. According to the study, 71 percent of CPG companies have increased their trade promotion spending in response to the economic downturn – 23 percent by more than one. Many executives participating in the study believe the additional investment has delivered additional value: 27 percent believe their return on investment (ROI) has increased by more than a quarter since the downturn, while 16 percent believe that their ROI has declined.

JeffreyGroup celebrated its 20th anniversary at a 225-person party last night (Thursday, June 13th). The largest independent communications firm focused on Latin audiences commemorated the important milestone on the 7th floor rooftop of 1111 Lincoln Road, the architecturally-striking parking structure next to which the agency has been headquartered since its first year in 1993.

Grupo Gallegos announced it has hired Jose Pablo Rodriguez as Group Account Director. Rodriguez will serve as a member of the Grupo Gallegos management team with the primary responsibility of leading the agency’s Comcast account.

The research outcome suggests that a new series of consumer behaviors is forming the next-generation version of the purchase funnel. Six clear pathways emerged, defining the most common types of modern digital shoppers. Each of the six segments represents like-minded consumers who follow a given path of varying depth and duration to reach a marketer’s optimal outcome—a sale.

Amscot Financial launches its first multi-ethnic, bilingual Hispanic campaign. The broadcast campaign, spearheaded by G ADMarketing Communications, will air across the largest Hispanic DMAs in Florida — Miami-Dade, Orlando and Tampa, beginning in early June.