Ad Agency

As employers grapple with an increasingly competitive talent pool, the most innovative companies are redefining their human resources practices to differentiate themselves and rise to the surface in today’s dynamic job market.

Tustin based alPunto Advertising launched this week the first ever Latino targeted effort from SCAQMD (South Coast Air Quality Management District).

Goya Foods has selected Dieste, Inc. as its advertising agency. Dieste will manage the brand strategy, creative and media planning duties for the U.S. and U.S. Hispanic markets and media buying duties for the U.S. market.

Edelman announced it has been selected as the public relations agency of record by Cincinnati Children’s Hospital Medical Center and Toyota to lead its nationwide “Buckle Up for Life” – or “Abróchate a la Vida” in Spanish -national program, the only one of its kind.

NUVOtv announced that it has reached a charter upfront agreement with Starcom MediaVest Group Multicultural. The buy covers SMG Multicultural’s broad client portfolio and will encompass traditional media placement, as well as customized marketing solutions that address the unique needs of the agency’s individual clients.

VPE Public Relations (VPE) announced that agency partner Patricia Pérez was presented with the “2013 Women of Excellence” award by the National Latina Business Women Association, Los Angeles Chapter (NLBWA-LA).

Houston based Lopez Negerete Communications has been all strategic planning, creative and digital responsibility for Hispanic efforts by Verizon Wireless.

MediaCom USA announced that Jose Bello has joined the agency as Managing Partner, Head of Multicultural.

Elisa Torres has resigned her position as VP of the Hispanic Division at Cumulus Media en Espanol and has joined Miami based Spanish Broadcasting System as VP Radio Affiliation.

Luis Miguel Messianu, President/Chief Creative Officer at Miami-based ad agency Alma, announced a search has been underway to find new creative leadership to join its award-winning team, Diego Yurkievich and Hernan Cerdeiro have left to pursue other interests.

Los Angeles based Sensis has hired Ken Deutsch to lead its media department.

Marketing procurement organizations remain focused on cost as a key success metric. However, many are beginning to embrace the value of non-cost-centric metrics, and especially ROI measures, according to a new ANA (Association of National Advertisers) white paper.

MGSCOMM announced a company-wide restructuring, that diversifies its client offerings and streamlines delivery of its communications solutions.

Public relations agencies have been under fire for their lack of racial, ethnic, and gender diversity at senior management levels (Fiske, 2011; PR Week, 2001a). Agencies have responded by focusing on recruiting a pipeline of racially and ethnically diverse talent. This study explores the perceptions of the Millennials who are part of this diverse pipeline, as well as the perceptions of Millennials with dominant identity markers, to explore perceptions of agencies’ commitment to diversity and respondents’ identification of diversity problems through online asynchronous discussion groups.

Miami-based MARCA has added four new members to its creative team.

According to a new eMarketer report, “Worldwide Social Network Users: 2013 Forecast and Comparative Estimates,” nearly one in four people worldwide will use social networks in 2013. The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase. By 2017, the global social network audience will total 2.55 billion.

The producers of the highly successful musical production Menopause the Musical have tapped VPE PR to handle promotion of the new Spanish-language version of the show, Menopausia el Musical, debuting October 17 at the historic Montlabán Theater in Hollywood.