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The study also reveals that CPG companies have changed their trade promotion investments since the start of the economic downturn in 2008. According to the study, 71 percent of CPG companies have increased their trade promotion spending in response to the economic downturn – 23 percent by more than one. Many executives participating in the study believe the additional investment has delivered additional value: 27 percent believe their return on investment (ROI) has increased by more than a quarter since the downturn, while 16 percent believe that their ROI has declined.

JeffreyGroup celebrated its 20th anniversary at a 225-person party last night (Thursday, June 13th). The largest independent communications firm focused on Latin audiences commemorated the important milestone on the 7th floor rooftop of 1111 Lincoln Road, the architecturally-striking parking structure next to which the agency has been headquartered since its first year in 1993.

Grupo Gallegos announced it has hired Jose Pablo Rodriguez as Group Account Director. Rodriguez will serve as a member of the Grupo Gallegos management team with the primary responsibility of leading the agency’s Comcast account.

The research outcome suggests that a new series of consumer behaviors is forming the next-generation version of the purchase funnel. Six clear pathways emerged, defining the most common types of modern digital shoppers. Each of the six segments represents like-minded consumers who follow a given path of varying depth and duration to reach a marketer’s optimal outcome—a sale.

Amscot Financial launches its first multi-ethnic, bilingual Hispanic campaign. The broadcast campaign, spearheaded by G ADMarketing Communications, will air across the largest Hispanic DMAs in Florida — Miami-Dade, Orlando and Tampa, beginning in early June.

Casanova will be responsible for developing new Miller Lite advertising strategy and creative to attract and increase preference for the brand among Hispanic consumers.

Miami based BodenPR has been assigned the Target U.S Hispanic PR & Social Media responsibilities.

US Hispanic and Multicultural Industry veteran Kem Muench formerly with DraftFCB has launched Collider, a insights, strategy and innovation company with several ex DraftFCB employees.

LA Face Mart, a fashion district mall in Los Angeles with over 200 outlets has hired alPunto Advertising.

LatinWorks has been selected to develop the advertising launch campaign for Aio Wireless, a new, no-annual contract wireless provider, offering a first-class wireless experience at a value price. Following a competitive pitch earlier this year, LatinWorks was awarded the business which involves the design, planning and placement of a multi-channel campaign.

Conill announced that it has won a gold Effie award in the Hispanic category for its integrated “Mi Tide” marketing campaign for Procter & Gamble’s Tide brand. The award was presented during the 45th annual Effie gala, held last night at Cipriani in New York City. Starcom MediaVest Group (SMG), Conill’s media planning and buying partner, shared in the award.

The current crop of graduates embarking on a career in advertising and marketing do not believe they are ‘digital natives’. Instead, they believe it is the generation ten years younger than them who will be the true masters of digital media.

They also believe stand-alone social media agencies will no longer exist in 10 years time, having vanished from an advertising landscape, which will become dominated by Content Marketing and ‘PR Thinking’.

Televisa Publishing + Digital debuted its first ever Upfront Presentation, “Noche de Moda.” The 2013-2014 upfront was a star-studded night of fashion and glamour with four separate lounges for the top media titles in the U.S. Hispanic market: Vanidades, Cosmopolitan en Español, TVyNovelas and PODER Hispanic. Televisa Publishing +Digital is the print division of Grupo Televisa.