Business

Total advertising expenditures in the second quarter of 2013 increased 3.5 percent from a year ago and finished the period at $35.8 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Total spending for the first six months of the year grew 2.0 percent to $68.9 billion.

HolaDoctor announced the appointment of Ivan Salazar to the position of Senior Vice President of Technology.

  It will begin appearing across Yahoo properties globally tonight.

TD Bank recently found via its inaugural TD Bank Checking Experience Index that 80 percent of Hispanic consumers consider their day-to-day banking experience to be excellent or very good, even though they are more likely to be paying a fee for their primary account relative to the overall population (65 percent versus 57 percent).

Sprint announced its board of directors has elected Sara Martinez Tucker to the board bringing the number of board members to eight.

“Native advertising” enjoys the benefit of being a publishing craze without a definition. For some, the purest form (and I use that term advisedly) makes promotional content look and feel so much like the formal editorial around it that consumers experience it (or perhaps are tricked into thinking) it is just another article.

Nielsen Holdings, N.V.  announced that it has agreed to extend the period for regulatory review of the Arbitron transaction into September.  The regulatory process continues to progress and Nielsen continues to be confident in the ultimate outcome.

Adriana Cisneros assumes the role of CEO (Chief Executive Officer) of Cisneros after seven years at the company, the previous three as the company’s Vice Chairman and Director of Strategy.

Just as many fear social media and email are negatively impacting how we communicate with one another today, many new developments throughout history have been met with fear of the changes they would bring.

A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture.

I am constantly amazed at how many brand marketers have VERY different points of view INTERNALLY about the campaigns they’re lauded for EXTERNALLY. I cannot count how many times I’ve congratulated brand marketers on the press they receive in the trades, only for them to say something to the effect of, “If you only knew the truth!”
So what’s the problem here? By Joseph Jaffe
Joseph Jaffe is founder and CEO of Evol8tion, an innovation agency that matches early stage start-ups with blue-chip brands. He has written three books, including “Flip the Funnel.”

It is a sunny and beautiful day in South Florida and instead of going out on the boat, instead I decided to write this blog to once again challenge the “Lack of Diversity within Diversity” being propagated by the ADCOLOR organization. By Gene Bryan / CEO of HispanicAd.com

Available on HispanicAd.com’s El Blog

Where in the world is the Puerto Rico economy going? That has become THE question for companies on the island, after suffering through seven-straight years of negative growth in Puerto Rico’s gross domestic product (GDP), and going into the eighth.

According to KPMG’s 2013 Media & Telecommunications Industry Outlook Survey, more than 70 percent of the U.S. senior executives polled say their company’s revenues have increased from last year, and 75 percent expect their company’s revenues to increase over the coming year, with 43 percent expecting revenues to increase by at least 6 percent.