Nielsen Holdings, N.V. announced that it has agreed to extend the period for regulatory review of the Arbitron transaction into September. The regulatory process continues to progress and Nielsen continues to be confident in the ultimate outcome.
Business
Adriana Cisneros named CEO of Cisneros
Adriana Cisneros assumes the role of CEO (Chief Executive Officer) of Cisneros after seven years at the company, the previous three as the company’s Vice Chairman and Director of Strategy.
The Not-So-United States of Technology. [INSIGHT]
Just as many fear social media and email are negatively impacting how we communicate with one another today, many new developments throughout history have been met with fear of the changes they would bring.
Disconnect between CMOs and CIOs threatens Marketing Effectiveness. [REPORT]
A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture.
Those Who Can, Do — Those Who Can’t, P.R.
I am constantly amazed at how many brand marketers have VERY different points of view INTERNALLY about the campaigns they’re lauded for EXTERNALLY. I cannot count how many times I’ve congratulated brand marketers on the press they receive in the trades, only for them to say something to the effect of, “If you only knew the truth!”
So what’s the problem here? By Joseph Jaffe
Joseph Jaffe is founder and CEO of Evol8tion, an innovation agency that matches early stage start-ups with blue-chip brands. He has written three books, including “Flip the Funnel.”
Hmmm …. Did they include enough Hispanics in the Book?
It is a sunny and beautiful day in South Florida and instead of going out on the boat, instead I decided to write this blog to once again challenge the “Lack of Diversity within Diversity” being propagated by the ADCOLOR organization. By Gene Bryan / CEO of HispanicAd.com
Available on HispanicAd.com’s El Blog
The local consumer market isn’t growing.
Where in the world is the Puerto Rico economy going? That has become THE question for companies on the island, after suffering through seven-straight years of negative growth in Puerto Rico’s gross domestic product (GDP), and going into the eighth.
Media And Telecom Execs Optimistic on Revenue Growth.
According to KPMG’s 2013 Media & Telecommunications Industry Outlook Survey, more than 70 percent of the U.S. senior executives polled say their company’s revenues have increased from last year, and 75 percent expect their company’s revenues to increase over the coming year, with 43 percent expecting revenues to increase by at least 6 percent.
What’s Next: Identifying Unmet Demand–the Key to Long-Term Innovation Success. [REPORT]
As the most desirable business goal, breakthrough innovations don’t come easy. Even though companies dedicate massive amounts of time, talent and resources to their innovation efforts, few initiatives yield something that’s truly a runaway success.
Global Adspend Forecast downgraded to 3.4% in 2013.
The latest Consensus Ad Forecast from Warc, the marketing intelligence service, indicates that global advertising expenditure will increase by 3.4% in 2013, a downgrade of -0.6pp from the previous forecast in January 2013. Adspend is expected to pick up next year with growth of 5.4%.
