Business

Success in most organizations depends on the commitment and talent of its workforce. According to Deloitte’s third annual Human Capital Trends report, Leading Indicators, C-level executives need to take a critical look at how their company’s talent is driving its business and address seven specific issues in order to remain successful over the next 18 to 24 months.

Big data has emerged as the critical factor to achieving an enterprise-wide customer-centric culture, according to 40 percent of marketers and 51 percent of IT respondents. However, both also agree that big data is part obstacle and part opportunity (61 percent of marketers and 60 percent of IT executives), and a further 52 percent of marketers and 45 percent of IT professionals believe functional silos block aggregation of data from across the organization, making it difficult to truly achieve customer centricity.

A vast majority of marketers (82 percent) continue to push for cost savings and marketing budget reductions, according to the seventh edition of the ANA (Association of National Advertisers) Recession Survey.

Dave Boretti resigned from his post as SVP Strategic Initiatives at Univision Radio Corporate Sales in Chicago to join the Spanish Broadcasting System (SBS) new Corporates Sales Team headed by Jack Hobbs – Executive VP of Corporate Sales at SBS.

Recent years have seen an influx of private label food and beverage products from supercenters that rival national brands in terms of price, value, and quality. Consumer perception that supercenters can serve as viable alternatives to supermarkets when making food purchases has intensified as a result.

Eloqua announced results from a comprehensive survey of U.S.-based B2B marketers, which was published in a report entitled “Defining the Modern Marketer: From Real to Ideal.” The report,* created in conjunction with BtoB Magazine, Crain Communications offers in-depth insight into how marketing’s role has evolved to include both art and science and more specifically, what skills and technologies marketers need to improve ROI.

Univision Communications Inc. announced that Mónica Talán has been appointed executive vice president of Corporate Communications and Public Relations for Univision Communications Inc., effective immediately.

Whenever someone first gets involved in Hispanic marketing, they inevitably come across a series of universally accepted “truths” about Hispanic consumers and how to market to them. While some of these truths have faded as the market has evolved over the last 50 years, some continue unchallenged. But as anyone who is deeply involved in marketing to Hispanics today will tell you the market has evolved as quickly as it’s grown. Today’s modern Hispanic marketer understands everything we think we know about Hispanics has to be questioned – especially long-standing “truths” that are likely oversimplifications rooted in a simpler, more homogeneous world that no longer exists. by Jose Villa / Sensis

To read more on HispanicAd.com’s El Blog

Internet advertising hit $99 billion in 2012, representing a 16.2 percent increase over the previous year and accounting for 19.5 percent of all global measured advertising expenditures, according to a new report from GroupM.

While the great recession has fundamentally reshaped the automotive industry over the past few years, the real game changer may come from a new post-recession consumer mindset, demographic shifts and how automakers respond.