Business

According to Polk data, in 2012, for the fifth straight year, Harley-Davidson was the number one seller of new street motorcycles (all engine sizes) in the United States to young adults ages 18-34, women, African-Americans and Hispanics, as well as Caucasian men ages 35 plus.

Dave Shull, executive vice president and chief commercial officer for Dish Network, believes in a primary marketing strategy for the No. 2 DBS provider when it comes to reaching many multiethnic consumers.Courtesy of Broadcasting & Cable / Multichannel News

Executives speaking at the session “Promoting Programming Intended For Multiethinc TV Audience” said that its imperative for both distributors and networks to utilize demographic and viewership data to better serve a diverse multiethnic audience. Courtesy of Broadcasting & Cable / Multichannel News

It’s become common knowledge that while the general pay TV universe in the United States has topped out at about 84%, the growth opportunity is in the multicultural community, which is expected to grow from about 35% of the U.S. population to about 50% by 2035. Courtesy of Broadcasting & Cable / Multichannel News

Advertisers gravitated to the small screen in 2012 and pulled away from newspapers and magazines, according to Nielsen’s quarterly Global AdView Pulse report. The $350 billion in global TV ad spending represented a 4.3 percent year-over-year increase, and a strong second half in North America contributed to a 3.2 percent rise in global ad spending for the year. Overall, TV ad spending accounted for 62.8 percent of global ad dollars in 2012.

Casanova Pendrill (CP) announced that its President/ CEO, Ingrid Otero-Smart, will receive the 2013 Hispanic Marketing Achievement Award.

Mixto Music, a Miami-based music and audio production company serving the advertising, television, radio and film industries, announced that Paulina Vicencio has joined the company as Director of Business Development.

For recent or soon-to-be graduates, internships can be a valuable bridge to a first job. But securing one of these opportunities may be easier said than done, a new survey by The Creative Group suggests. Nearly six in 10 (58 percent) advertising and marketing executives interviewed said their agency or firm does not offer an internship program. Students who do manage to land coveted internships may receive more than just experience: Among companies that offer internships, 63 percent provide compensation.

We found an stunning quote in the article written regarding last week’s Hispanicize a Social Media EXPO and we quote …

To read more available on HispanicAd.com’s El Blog, HispanicCMO.com and HispanicPRpro.com

2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion, according to Nielsen’s quarterly Global AdView Pulse report. A strong third quarter, which saw growth of 4.3 percent, helped drive the annual uptick. Ad spend growth then receded to a more modest 2.5 percent in the fourth quarter.

In its ongoing efforts to help companies design and implement total market strategies, Latinum Network developed a Total Market Steering Committee of 15 market leaders inside the network, including PepsiCo Beverages, Hallmark and Quaker, among others. The cross-company collaboration is aimed at accelerating total market innovations, with a focus on consumer insights, media and agency services, and ROI and measurement.

The Hispanic Association on Corporate Responsibility (HACR), released findings from its 2012 Corporate Inclusion Index (CII) and, for the fourth year in a row, there was an increase in total participation, with 55 companies taking part in the survey.

As companies continue to transform their businesses to succeed in today’s fast-changing global environment, they remain concerned about growing external market risks that can derail their strategic priorities, according to the new PwC US Risk in Review report entitled, “Global risk in the transformation age.”