Business

  To address perpetually mounting competitive pressures, organizations need workers who bring passion to their jobs to navigate challenges and accelerate performance improvement. Yet only 11 percent of U.S. workers surveyed by Deloitte possess the necessary attributes that lead to accelerated learning and performance improvement. These and other insights are highlighted in a new report from Deloitte’s Center for the Edge entitled “Unlocking Passion of the Explorer.”

CNET unveiled CNET en Espanol, a new site at CNET.com/es delivering consumer tech news and advice for Spanish speakers in the United States.

Increasing and more sophisticated customer demands are forcing companies to adopt new business models and deploy advanced technologies to help improve productivity and better leverage financial resources, a new survey from audit, tax and advisory firm KPMG LLP indicates.

Everyone knows that ad technology is a remarkably fragmented and complex industry.  As the Lumascape shows, the ecosystem is filled with small companies focused on dominating niche categories and new business models.  I consider myself an ad tech insider/geek, but I’m still impressed if I can understand what more than 50% of the companies covered in ad tech pubs and blogs do.

The numbers aren’t pretty. The share of unemployed 16 to 24 year olds not in school is at 17.1%, according to July’s job report. That’s up from 11% six years ago. More senior citizens choose to work later into their retirement, which contributes to teens having a harder time getting entry-level jobs, now that overqualified, older people continue to stay in the workforce.

As growth in Brazil, Russia, India and China—known as the BRIC countries—slows, multinational consumer packaged goods (CPG) brands are examining other developing markets where young populations with a growing middle class are hungry for new products and experiences, according to a new eMarketer report, “CPG in Developing Markets: Consumers’ Digital Habits in Emerging Economies.”

Based on data received from 57 markets around the world, Carat’s data shows continued positive momentum for global advertising expenditure in 2013 and 2014. Carat predicts global advertising expenditure will grow by +3% in 2013, a slight decline from the +3.7% predicted in March 2013, and global advertising spend forecast for 2014 will grow by +4.5%, also down fractionally from the previous forecast of +5.0% in March 2013.

The possibilities of turning Miami into Latin America’s technology capital awaken the enthusiasm within investors and entrepreneurs in the region. Even further than the encouraging aspects, the challenge lies in generating a stimulating environment that contributes to innovative ideas.

How big can your phone actually become and still be considered a phone?

A Blip for Mainstream Giants, A Boon for Smart Nimble Hispanic Agencies

By: Liz Castells-Heard

In an incisive and thoughtful Ad Age article of 8/27, Judy Shapiro sounds the death knell for the agency business we’ve known for the last 50 years. The slowing economy and explosion of game-changing technology challenges the huge organizations that often ‘stifle innovation, imagination and initiative.  Such as the great American Dream goes, so goes Madison Avenue’.  

Focus on television advertising has hit a three-year low as the gap between TV and digital narrowed to its closest point ever, according to the most recent quarterly survey compiled by STRATA.

alPunto Advertising’s Enrique Turégano was recognized by the American Heart Association this past week at the completion of his two year term as Chairman of the Western States Affiliates’ Health Equity Task Force.

VOXXI is partnering with the Studios division of Interactive One, one of the fastest growing digital companies reaching millions of Black and Latino Americans, to develop programming, product and other digital services to further capture the U.S. Hispanic and adjacent multicultural markets.

Millennials, those born after 1980, expect to change jobs at least every three years. That means that every few years — unless you’ve been fired — you will need to resign. This is especially true in media and advertising, where change is constant and new opportunities come along frequently.

Total advertising expenditures in the second quarter of 2013 increased 3.5 percent from a year ago and finished the period at $35.8 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Total spending for the first six months of the year grew 2.0 percent to $68.9 billion.

HolaDoctor announced the appointment of Ivan Salazar to the position of Senior Vice President of Technology.

  It will begin appearing across Yahoo properties globally tonight.

TD Bank recently found via its inaugural TD Bank Checking Experience Index that 80 percent of Hispanic consumers consider their day-to-day banking experience to be excellent or very good, even though they are more likely to be paying a fee for their primary account relative to the overall population (65 percent versus 57 percent).

Sprint announced its board of directors has elected Sara Martinez Tucker to the board bringing the number of board members to eight.

“Native advertising” enjoys the benefit of being a publishing craze without a definition. For some, the purest form (and I use that term advisedly) makes promotional content look and feel so much like the formal editorial around it that consumers experience it (or perhaps are tricked into thinking) it is just another article.