Internet ad revenues surged to a landmark $20.1 billion, according to the IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This represents an 18 percent increase over last year’s first-half ad revenues of $17 billion.
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Internet Ad Revenues at $20.1B for Half-Year 2013
Jasin named Revenue Chief & SVP of National Sales at MegaTV
Spanish Broadcasting System Inc., (SBS) announced the appointment of Mr. Berry Jasin to Mega TV Revenue Chief & SVP of National Sales, Consolidated.
A Tool to make you Radically more effective in your Week
It’s critical for company leaders to understand and simplify complex problems and then determine long-term goals and plans for addressing them. Long-term context is challenging, though short-term minutiae can be equally daunting.
Holiday Spending expected to increase by 11%
U.S. consumers intend to spend an average of $646 on gifts this holiday season, which would represent an 11 percent increase over the $582 they planned to spend, on average, in 2012, according to Accenture’s annual holiday shopping survey. Additionally, the survey shows that the appeal of Black Friday shopping for consumers has reached a five-year high and Thanksgiving Day has emerged as an established holiday season event. Although they plan to spend more, consumers also will be on the lookout for sizeable discounts throughout the holiday season.
Best Global Brands Report
With Apple claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3.
Urban world: The shifting global business landscape [REPORT]
Emerging markets are changing where and how the world does business.
Emilio Romano to depart Telemundo Media
Emilio Romano – President of Telemundo Media as resigned his position in the company.
Dinosaurs And Prophets
I had the pleasure of beginning my marketing career pre-Internet. Well, I think floppy disks and 4-color VGA monitors existed back in South Africa circa-1992/1993 (we were a little behind the rest of the world), but for the most part “you’ve got mail” was still a phrase reserved for the one job that surely would never be under threat: the mailman.
Today, the pendulum has swung to the opposite extreme, where the word “analog” is essentially verboten and a swear word and the 30-second spot is pretty much dead and buried (but don’t go telling that to those still buying and selling the old dog)
Zalaznick departs NBCUniversal, Conde assumes responsibilities.
NBCU CEO Steve Burke said that most of the executives working with Zalaznick would instead report to executive VP Cesar Conde, who joined NBCU from Univision earlier this month.
Shaken, Not Stirred: Millennials and the Craft Spirits Boom
Despite the sluggish economy, the spirits industry poured on growth in 2012, and it’s no coincidence that the number of distilleries across the U.S. is continuing to rise. Instrumental in driving growth were small-batch bourbons, whiskeys and single malt Scotches, plus innovations in flavor (think Fireball Cinnamon Whiskey and dessert-inspired Pinnacle Whipped Vodka).
US stays atop Global Ad Market, but Others Rank Higher per Capita
The US may be the world’s largest ad market, but advertisers still spend more to reach consumers in other markets, particularly those in Australia and Europe, according to eMarketer’s latest Global Media Intelligence Report, produced in collaboration with Starcom MediaVest Group.
Worldwide Ad Growth buoyed by Digital, Mobile Adoption
Global ad spending will rise 2.8% to more than half a trillion dollars in 2013, driven by continued adoption of digital devices and internet connectivity, according to eMarketer’s latest Global Media Intelligence Report, produced in collaboration with Starcom MediaVest Group.
Kong named President of Cisneros Interactive
Cisneros announced the appointment of Victor Kong as President of Cisneros Interactive, a division incorporating the organization’s initiatives and developments in the digital world, including its mobile and online advertising networks, Adsmovil and RedMas, respectively, serving the U.S. Hispanic and Latin American markets.
Solorio named Multicultural Marketing Manager at Brown-Forman Corporation
Brown-Forman Corporation announced the appointment of Alejandro Solorio as multicultural marketing manager. In this role, Solorio is responsible for the creation and activation of multicultural programs that will grow Brown-Forman’s share among high-growth multicultural consumer segments.
The Global Shift in Shopping Behavior: Fewer Shopping Trips, More Interactions
To get a handle on how the shopping dynamics of consumers around the world are changing after the recession, Nielsen analyzed consumer transactions totaling $33 trillion in GDP across 14 countries* to see how people are shopping these days. The analysis looked at year-over-year growth rates for a three-year period and found that while spending intentions around the world are up, trips per household are either flat or declining, reflecting a new consumer mindset across both developed and developing markets.
Blum named President of Cisneros Media
Cisneros announced the appointment of Jonathan Blum as President of Cisneros Media, a newly formed corporate division encompassing all of the organization’s affiliated media and entertainment companies, aligning their business strategies and fostering greater synergy.
The Hottest Management Trend Right Now
How do high-growth companies manage their people and teams today?
Sánchez named EVP & Director of Hispanic Media and Custom Publishing at EPMG
EPMG adds Alejandro “Alex” Sánchez to its executive team in the role of executive vice president and director of Hispanic media and custom publishing.
FTC puts conditions on Nielsen’s Proposed $1.6B Acquisition of Arbitron
Media research company Nielsen Holdings N.V. has agreed to settle Federal Trade Commission charges that its proposed acquisition of Arbitron Inc. may substantially lessen competition. Nielsen will divest and license assets and intellectual property needed to develop national syndicated cross-platform audience measurement services.
Univision’s ‘We Are One’ [VIDEO]
In celebration of Hispanic Heritage Month, Univision presented “We Are One,” a brief video that celebrates the important role Hispanics play in the fabric of American life, contributing to the growth of businesses, the workforce and well being of America.


























