Business

CPG brands are focusing on direct-to-consumer (DTC) channels as they build out more robust digital services. When CGT and Wipro polled CPG executives in North America in July 2013, they found that 39% believed direct-to-consumer channels were driving the most digital revenues for their companies.

New research shows there’s a surprising gap between the brand messages that suppliers offer to customers and what their customers really want to know.

A few years ago, I achieved an unexpected level of financial security. For a decade I had worked in media planning, an industry not known for its exorbitant salaries. But through some basic techniques I was able to secure a decent nest egg.

Faced with continued economic uncertainty and used to doing more with less, consumers will take a conservative approach to spending this holiday season.

The Labor Department released its delayed Jobs Report on Monday, announcing that American employers added 148,000 jobs in September, well below the forecast of 180,000.  For the youth of America, transitioning into adulthood has become more delayed and harder to reach – a reality that will result in a lasting impact on the country’s society and economy, and play into the “lost generation” that many economists have identified for millennials.

Sun Broadcast Group, Inc. announced that Gina Suarez has joined the company, effective immediately, as Manager of Affiliate Sales. 

Two thirds (66%) of consumers report that the state of the economy will have some impact on their holiday shopping this year, including four in ten (41%) who say that it will motivate them to seek out bargains and coupons this holiday season, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Offers.com.

We talk all the time about what the future will look like, and this past week I heard some fascinating conjecture about the future of smart devices and the “Internet of things” during a jaunt across the pond to London for an IAB UK event.  That kind of discussion is what fuels most of us in this business because we feed on the promise and excitement of what’s coming. But the question remains whether or not each of us will be ready for it when it arrives. To embrace the future requires a change in behavior, and that’s not always easy. 

According to A Brave New World: Recruiting Talent in a Digital Age, a new “playbook” for practitioners in the field, social recruiting has become top-of-mind for human capital leaders and talent management professionals seeking to attract and retain top talent.

Wells Fargo & Company announced that Rosanna Fiske has been named vice president, corporate communications for the Florida region.

To bring back the joy for your work, sometimes all you need is a new boss, new challenge or new culture, not a 180-degree career change.

Before I started my own PR company, in the days when I still had to perfect my resume, buy the perfect interview suit, and meet a public relations executive for an interview in an office with fluorescent lighting (shudder), there were certain things I knew to be true

When hiring former star colleagues is not possible, I scrutinize potential hires based on 10 criteria, no matter the role. These criteria do a good job of surfacing truth to make a good decision in the least amount of time.

Success is subjective and to each their own, but if you’re looking for ways to make your weekend more productive, we created this infographic just for you!

Yours (HispanicAd.com) was the only media outlet I’ve seen that directly addressed the hundreds of millions of dollars in revenue that was saved by having the U.S. men’s team storm back during stoppage time and prevent the Nightmare Scenario from unfolding.

Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8 percent on a year-over-year basis for the January-June periods of 2013 and 2012, according to Nielsen’s quarterly Global AdView Pulse report. Although many marketers remain conservative with advertising budgets, those in Latin America continue to buck the norm, increasing their expenditures by 13.1 percent (to $13.5 billion) for the January-June period.

For ages, federal policy has encouraged advertisers to advertise by making it cost-effective, tax-wise. But now, some in Congress are reportedly thinking about reversing that longstanding tradition.  by Francisco Montero / Fletcher, Heald & Hildreth, P.L.C.

The history of advertising has been one of delegation, trust and evaluation by intermediate metrics. In these areas, advertising’s past will not define its future.

At first blush, “beating the market” might sound like an expression better suited to investing or financial management than to business strategy. When you think about it, though, overcoming the profit-depleting effects of market forces is the essence of good strategy—what separates winners from losers, headline makers from also-rans. A focus on the presence, absence, or possibility of market-beating value creation should therefore help transform any discussion of strategy from something vague and conceptual into something specific and concrete.

Spanish Broadcasting System Inc., (SBS) announced the appointment of Bill Shadorf to Vice President of Corporate Sales-West Coast Market Manager for Spanish Broadcasting System, Inc, (SBS). Mr. Shadorf will oversee all sales and operations for SBS West Coast Division.