Business

The splintering of today’s media landscape has created an imperative for marketers to recognize the need for a new approach to media planning. Setting a media buy for an entire year is no longer an effective strategy to reaching consumers, as real-time planning based upon ongoing measurement and adjustment is proven to lead to stronger results. Further, with the established viability of online platforms, marketers are not limited to following a traditional strategy in terms of a big media buy followed by a digital push.

As has been the case since the economic downturn began in 2007, this growth will be led by the Rising Markets*, which we forecast to grow at an average of 8.6% a year between 2012 and 2015, while Mature Markets* grow at an average of 2.8%.
We have downgraded our forecast for 2013 for two reasons: the continuing recession in the eurozone, and security concerns in South Korea.

When you excel as a practitioner, your success lands you in managerial and administrative roles. With “senior-manager responsibilities,” you rightly begin to focus on things like strategy and performance, and team and resource management.

Most executives (85 percent) expect capital spending will increase or remain the same over the next year. When asked where they will increase spending most, executives most frequently cited geographic expansion (61 percent), information technology (IT) (40 percent), and advertising and marketing/branding (24 percent).

Interbrand has released its 2013 Best Global Green Brands report. The automotive sector dominates with Toyota (#1), Ford (#2), and Honda (#3) claiming the top three spots in this year’s report. Nissan (#5), Ford (#2), Nokia (#9), and UPS (#32) earn honors as the year’s top risers, and new entrants include Nestlé (#14), Kia (#37), ZARA (#48), and Colgate (#50).

Slower growth this year will bring the total spent to $516.95 billion, which includes spending on digital (including mobile), directories, magazines, newspapers, outdoor ads, radio and TV.

MAGNA GLOBAL predicts the global advertising market to grow by +3.0% this year, to $486 billion, thus slowing down from 2012 (+3.9%), and then accelerate by +6.1% in 2014, to $515 billion. Compared to MAGNA’s previous forecasts, published in December 2012, this represents a small downgrade for 2013 (-0.1%) and a small increase for 2014 (+0.1%).

In today’s hyper-competitive conditions, where change is the only constant, the ‘grow or die’ mandate has never been more apt. Particularly for organisations battling it out for share of consumers’ hearts, mines and wallets.

comScore, Inc. and UPS released the second UPS Pulse of the Online Shopper: A Customer Experience Study, a report analyzing e-commerce preferences including mobile trends, social media impact and the integrated buying experience of shopping in physical stores and online – also known as omnichannel retailing.

According to Radio Ink Magazine, the battle between Pandora and performance rights organizations like ASCAP and BMI just got a little more interesting and, for sure, will be heading to court. BMI has ended negotiations with Pandora and filed a lawsuit against the online music service.

Just as Google will claim more than half of mobile internet ad spending around the world this year, the search giant will also account for more than half of total US mobile ad spending, eMarketer predicts.

The U.S. Census Bureau announced Asians were the nation’s fastest-growing race or ethnic group in 2012. Their population rose by 530,000, or 2.9 percent, in the preceding year, to 18.9 million, according to Census Bureau annual population estimates. More than 60 percent of this growth in the Asian population came from international migration.

By comparison, the Hispanic population grew by 2.2 percent, or more than 1.1 million, to just over 53 million in 2012. The Hispanic population growth was fueled primarily by natural increase (births minus deaths), which accounted for 76 percent of Hispanic population change. Hispanics remain our nation’s second largest race or ethnic group (behind non-Hispanic whites), representing about 17 percent of the total population.

Those are the stats, no questions here. But …..

By Gene Bryan – CEO / HispanicAd.com

Sirius XM Radio announced the appointment of Frank Flores as Vice President of Hispanic Marketing and Sales. Flores will oversee the marketing and advertising sales initiatives surrounding the SiriusXM Latino channels, which include ten exclusive commercial-free music channels covering a wide variety of music genres, and multiple Spanish-language sports and talk channels.

The average revenue of media and entertainment (M&E) companies will shortly cross the 50% mark from majority traditional to majority digital, according to a new report, Digital agility now!

Paulo Castro, Chief Executive Officer of Terra, announced that as part of Terra’s strategic plan, Gerardo Adame will lead the company’s operations in the United States.

Just 9% of CEOs and 6% of CFOs leverage marketing data in this manner. The reason? Marketing dashboards report marketing activity rather than business outcomes, as marketers cling to performance metrics to continuously justify budgets and resource allocations — when instead they should show how marketing moves the needle on top-line growth or profitability.