Business

US family businesses are more confident about their growth prospects than their global peers – 93 percent versus 81 percent – and are poised to capitalize on new opportunities, according to PwC’s latest Global Family Business Survey.

One of the best marketing minds in our field passed away yesterday. León Potasinski died from pancreatic cancer at 54 having been diagnosed only two weeks before. It was a shock to those of us who knew him and worked with him. By Roberto Orci

A 16-page custom publication appearing in Ad Age (November 2012) featuring articles including: “Brands Moving Forward,” “The Top 10 Trends for 2013,” “The Global Mindset,” and “Feeding the Content Beast.

The folks over at Ericsson ConsumerLab have identified the hottest consumer trends for 2013 and beyond. For more than 15 years, ConsumerLab has conducted research into people’s values, behavior and ways of using ICT products and services.

Despite fears in many countries of continued or renewed economic slowdowns, the advertising industry is expected to continue growing spending at healthy rates for the next several years, driven especially by increased investments in emerging markets.

Zeitgeist (/_ts_t_g_st/) – Noun – The intellectual fashion or dominant school of thought which typifies and influences the culture of a period. By David A. Chitel (NGLC Chairman & Founder)

According to a new Ipsos poll conducted on behalf of Strayer University, over nine in ten (93%) U.S. adults have some type of goal that they would like to achieve in 2013. Over half of adults (54%) have health-related goals, such as being more active, eating more healthily, or getting more sleep, while nearly four in ten (37%) have a socially-oriented goal, such as spending more time with family or friends, getting involved more in their community, meeting new people, broadening their circle of friends, or joining a club or organization. Nearly as many (34%) have a leisure-related goal, such as travelling more or taking up a hobby.

HispanicAd.com all of readers, contributors and advertisers a Happy Holidays and a fabulous New Year.

¡Felicidades en el 2013!

We will be back on Wednesday January 2, 2013.

Entravision Communications Corporation announced a new brand identity and logo reflecting the company’s focus on providing advertisers and markets with a comprehensive multi-media platform to reach Latino audiences and communities. The initiative provides an overarching identity for the company’s multi-media platforms, and reflects the continued growth of Entravision’s digital, mobile and marketing services, which complement the company’s core television and radio assets.

Total advertising expenditures in the third quarter of 2012 increased 7.1 percent from a year ago and finished the period at $34.5 billion, according to data released today by Kantar Media. Total spending for the first nine months of the year grew 3.8 percent to $101.3 billion.

Digital transformation and continued disruption will be the overriding concern and greatest opportunity facing the media and entertainment industry in the coming year, according to Gerald Belson, vice chairman and U.S. Media & Entertainment leader, Deloitte Consulting LLP.

Nissan announced that effective March 31, 2013, Sales and Marketing Senior Vice President Brian Carolin will retire after 28 years with the company. José Muñoz, currently senior vice president of sales and marketing – Latin America and Americas customer quality and dealer network development, will assume responsibilities for sales and marketing in the U.S. and Canada beginning April 1, 2013.

We are proud to continue a new interview series titled Lessons in Innovation Leadership. This series showcases experienced business leaders who have led, and learned, from significant innovation initiatives. These innovators from across industries will share the major, and often difficult, strategic choices they faced and discuss the long-lasting consequences that resulted for their organization’s performance. The interviews will feature their experiences as well as summarize key lessons concerning what worked, what didn’t work and why. We hope you will find parallels between the strategic issues and approaches expressed here and within your own organization to reshape your thinking around innovation, making it more effective for growth and organizational success. By Dr. Venkatesh Bala, Chief Economist, The Cambridge Group

Chief Communications Officers (CCOs) and Chief Marketing Officers (CMOs) continue to battle over the “ownership” of social media, according to results from a new national survey of senior-level marketing and communications professionals, conducted by Makovsky.