The American automotive industry had traveled a tough road through the economic downturn, but according to a new complementary study and accompanying infograpghic from local market consumer research firm Scarborough, the American auto industry will be putting the pedal to the metal this coming year. DOWNLOAD Study Here.
Business
Study linking Hispanic Marketing Focus among CPG & Retail Companies to overall Corporate Growth.
AHAA: The Voice of Hispanic Marketing has released its second comprehensive study which revealed a positive connection between corporate Hispanic marketing and revenue growth specific for Consumer Packaged Goods (CPG) and CPG-based retail companies. In fact, the data showed a significant difference in the revenue growth rate attained by CPG companies which designate a higher focus to the Hispanic market than those corporations who focus less.
Confluence of Transformative Technologies is Driving Human Resource Organizations.
Converging transformative technologies – cloud, social, mobile and analytics – are driving many companies to advance their human resource (HR) capabilities and enhance performance in 2012. This is according to “Leap Ahead,” Deloitte’s second annual Human Capital Trends report.
Forecasting Demand: What’s a Few Trillion Dollars among Analysts?
Consumer demand—and the associated spending behaviors across products and services produced by this demand—is the core engine that drives our entire economy.
All Beauty Categories surpassed 2008 Pre-Recession levels.
According to beauty market research conducted by The NPD Group, Inc. in 2011, total U.S. prestige beauty generated $9.5 billion, an increase of 11 percent in dollars, compared to $8.6 billion in 2010. In addition, the outstanding dollar results were achieved with all beauty categories surpassing pre-recession levels.
Federal Court blocks FDA’s Graphic Warnings for Tobacco Products & Advertising.
The Association of National Advertisers (ANA) applauds the U.S. District court for the District of Columbia for issuing a permanent injunction blocking the enforcement of the Food and Drug Administration (FDA) Rule requiring graphic new warnings on all tobacco products and advertising.
Prisa Digital celebrates its 1st Year of Operation in the US.
PRISA celebrates the first year of operation of its digital division for the Americas in the US.
Few Professionals plan to leave their Employers despite Job Dissatisfaction.
New global research from Accenture, titled “The Path Forward,” has found that despite being dissatisfied with their jobs, the majority of professionals plan to stay with their current employers.
Is there such a thing as a multicultural consumer segment?
We hear the term “multicultural” a lot. Marketers, academics, and industry leaders love to talk about multicultural groups and the growth of America’s multicultural population – the various minority groups, including Hispanic, African-American, Asian, and “other” (Middle Eastern, European, South Asian, etc.) that are rapidly expanding in size and influence. As a marketer, I’ve always grappled with the question of whether this is an actual segment or just convenient nomenclature, created by corporate America to neatly package what would otherwise be very distinct groups of individuals. By Jose Villa / Sensis
Available on HispanicAd.com’s El Blog
CMOs: U.S. Economy on the Rebound
Chief marketing officers are overwhelmingly optimistic about the U.S. economy’s outlook, a new survey reveals. When asked if they were more or less optimistic about the overall U.S. economy compared to last quarter, the optimists outweighed the pessimists 8 to 1.
Peykar appointed VP of Direct Response at Univision.
Shirin Peykar has been appointed vice president of Direct Response at Univision Communications Inc.
Governments must lay Foundations for Stable and Lasting Economic Recovery.
The PwC Global CEO Survey shows uncertain and volatile growth, lack of stability in capital markets, and tumbling short-term business confidence. This places the onus on governments to provide political leadership to help lay the foundations for a stable and lasting global recovery.
Global Advertising Spend to Increase by 4.9% in 2012.
Following 3.8 percent growth in 2011, global advertising spending is expected to grow by 4.9 percent in 2012 to $465.5 billion, according to the latest Global Advertising Forecast from Strategy Analytics.
Univision Newsstands and Univision Deportes Cafés at Airports.
The Paradies Shops has signed an exclusive license agreement with Univision. Univision Enterprises and Paradies have joined forces to develop and operate Univision Newsstands and Univision Deportes Cafés for airport concession programs.
US Consumers hold Businesses accountable for Online Privacy.
Online privacy continues to be one of the most debated industry issues. One need only note the amount of attention given to Google’s privacy policy changes over the early part of 2012 to discover many of the common sensitivities surrounding this topic.
Pizza Patron targets Catholic Customer Base with ‘Pizzas de Cuaresma’ Campaign.
Pizza Patrón announced that it is seeking to reverse the average four percent drop in sales that it sees during Lent each year by launching its ‘Pizzas de Cuaresma’ campaign. The promotion features two ‘lent friendly’ pizzas — the Spinach Clásico (a customer favorite) and La Vegetariana.
