Business

Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to third quarter global online consumer confidence findings from Nielsen.

New York Hispanic Radio veteran Mickie Reyes who has contributed immensely to the sales & management development of Spanish Broadcasting System’s radio stations in New York over the last 20 plus years will depart to become the New York Sales Manager for National Latino Broadcasting, LLC (NLB) and will report to Frank Flores – Senior Vice President of Sales and Marketing for NLB.

The sluggish economy and rising household expenses are casting a chill over consumer confidence, but not enough to bring back the ghost of recessions past, according to Deloitte’s 26th annual survey of holiday spending intentions and trends.

This year, Have You Tried This Yet? is working with celebrity stylist Irma Martinez to continue bringing to life the everyday science, innovation and quality behind the P&G brands to the Hispanic community.

Penton Marketing Services, a division of Penton Media, announced the release of “Truth from the Trenches,” the largest marketing business-to-business survey conducted this year. The study was designed to explore the pain points marketers are experiencing as they develop their online marketing strategies. DOWNLOAD Report Here.

National Latino Broadcasting, LLC (NLB) announced that it has signed Frank Flores as Senior Vice President of Sales and Marketing effective immediately.

TV can do a lot of great things for brands but it can also make you impotent–and I can assure you that I did not intend to spell “important.” And that is what one is led to conclude after reading some of the reports coming out of last week’s beer distributors’ convention in Las Vegas.By Manny Gonzalez

Advertising showed its resiliency this quarter by achieving solid gains consistent with spending trends from third quarter 2010, according to a new STRATA quarterly survey of leading advertising agencies.

Xavier Ortiz has rejoined Liberman Broadcasting as Director Of Corporate Sales.

Harley-Davidson announced the opening of a new permanent Latin America headquarters in Miami, Florida, USA.

Seventy two percent of U.S. consumers expect their holiday spending to be ‘careful’ or ‘controlled’ in 2011, according to Accenture’s annual consumer holiday shopping study. While 88 percent of shoppers intend to spend the same or less than last year, 71 percent of those respondents earning more than $100,000 expect to spend over $500 on gifts this holiday season, indicating that high-income shoppers may provide a boost to retailers this season.

I have been very lucky in my career in the US Hispanic Market and have been blessed with excellent industry friends & competitors alike and a unique and a profitable business that offers me access to clients, marketers and media companies. This includes the opportunity to work with Association of Hispanic Advertising Agencies over the years and including their annual conference which begins today in Miami and the inspiration for this post.

I have had the opportunity to work with all of the Presidents of the Association of Hispanic Advertising Agencies (AHAA) to date.

It has not been easy for them to deal with me and likewise, they have not been easy to deal with when the issue at hand is the promotion of the US Hispanic advertising, marketing, media, public relations and research industries.

We both have our lists of success and failures.

By Gene Bryan – CEO of HispanicAd.com

The official results of the 2011 Cool Brands report. DOWNLOAD Report Here.