Business

In a hectic month of market fluctuations and political distractions, most CEO’s and executives lose sleep over global uncertainties and the implications of economic downturn on the bottom line and growth. By Lili Gil, Business Strategist, Media Contributor and XL Alliance Co-Founder

The NPD Group, Inc. released the results of its tenth annual survey of consumers’ holiday spending intentions. The study’s results suggest that overall this holiday could look a lot like last year’s. Also noteworthy in the study’s results is the growing importance to consumers of online shopping.

According to a recent survey by BDO USA, LLP, 82 percent of retail CFOs report they either increased (31%) or maintained (51%) inventory levels for the 2011 holiday season.

Univision Communications Inc. announced that is has created a Distribution Partnership Marketing Group (DPMG) to help distributors leverage the growing Hispanic consumer base to deliver subscriber growth. Univision’s DPMG team helps distributors strategically integrate their product or service with Univision’s assets to effectively connect with Hispanics.

ZenithOptimedia has made a small reduction to its forecast for global ad expenditure growth in 2011 to 3.6%, which is 0.5 percentage points less than the forecast it made in July. The slowdown in economic recovery in the developed markets, coupled with rising fears of double-dip recession, have caused some advertisers to trim back budget increases planned for the end of 2011, but there has been no sign of the cancelled campaigns and sharp budget cuts that signalled the beginning of the last advertising downturn in 2008. We now expect total ad expenditure to reach US$466 billion in 2011, up from US$450 billion in 2010.

Despite overall growth of 5.7 percent for the advertising industry in Q2 2011, ad spending fell in nearly half the world’s key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen’s quarterly Global AdView Pulse.

HBO is doing it right.

The channel that brings you “Boardwalk Empire,” and brought you “Entourage,” is once again bringing you “How to Make it in America.” Season Two debuted last night.HBO is doing it right.

By Manny Gonzalez. To read more CLICK above on El Blog

Opening on Monday October 3rd including intriguing topics like “Will Latinos Elect our Next President” and “The Transformed General Market” the world’s premier annual gathering of marketing and communications leaders kicks-off with some Latin flare in New York city.

With a mission to galvanize the industry, Advertising Week seeks to move key industry goals forward like talent, diversity, among others, to serve as a catalyst that takes advertising and media to the next level.

By Lili Gil, Hispanic Market Expert, Media Contributor, Co-Founder XL Alliance. Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

The Ram Truck brand is connecting with the Hispanic community through a new advertising campaign focusing on the important values of hard work, dedication, and commitment to family and community. “A Todo, Con Todo” is the brand’s most comprehensive Hispanic campaign to date and is the first Ram brand Hispanic campaign to include television, radio, print, newspapers and digital media. It will run in the 15 top Hispanic markets and was produced in both Spanish and English languages.

U.S. Communications Industry spending is on pace to grow 4.1% in 2011 to $1.120 trillion and forecast to expand at a 5.5% compound annual growth rate (CAGR) in the 2010-2015 period, outpacing nominal GDP growth by 90 basis points, according to a new forecast released by Veronis Suhler Stevenson (VSS). By the end of 2015, the Communications Industry will be the eighth-fastest-growing and fourth-largest U.S. economic component, according to the 25th edition of the VSS Communications Industry Forecast 2011-15.

As the brand new Sofia by Sofia Vergara collection for Kmart hits stores this fall, so does its fun and innovative advertising campaign featuring Vergara’s boundless energy, great sense of humor, and bold style. Just like the collection itself, the print and television ads were designed with real women in mind who want to feel confident and sexy- women who, as the tagline says, “Work What You Got.”

Although the slow U.S. economic recovery and uncertainty overseas are sending shivers through consumers this fall, retailers should expect small gains in 2011 holiday sales, Deloitte forecast.

In the midst of a difficult economic climate, retailers expect solid year-end results. According to a recent survey by BDO USA, LLP, retail CFOs anticipate a 3 percent increase in total 2011 sales. While this marks the study’s most optimistic sales forecast since 2007, it is down from the 4.7 percent sales increase reported by the Commerce Department in 2010.

Univision Communications Inc. announced that it has launched a new webinar series “Hispanic 411: Insights to Grow Your Business.” Implemented by Univision’s Client Development Group. The Hispanic 411 webinar series will help marketers further develop and execute strategies to win with Hispanic consumers.

“Instead of building walls, we should be building bridges” was one of the remarks former Mexican President Vicente Fox shared with top corporate leaders when asked about what message should we use to make business see and believe in the importance of the Hispanic market. By Lili Gil, Business Strategist, Media Contributor and Co-Founder XL Alliance.

Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com