Business
U.S. Bank launches nation’s first Spanish-language voice assistant for banking

U.S. Bank is the first financial institution in the United States to offer an experience Spanish-speaking customers have never had before: the ability to bank via mobile app in their preferred language – just by speaking it.
Immigrants in the U.S. are more likely to start firms, create jobs

Immigrants to the U.S. are more likely to start businesses than native-born Americans are, according to a study that takes a wide-ranging look at registered businesses across the country.
As telework continues for many U.S. workers, no sign of widespread ‘Zoom fatigue’

As remote work continues for many Americans, more than half of workers who say their jobs can mainly be done from home say they often use online platforms to connect with co-workers (56%). Most of these workers say they are fine with the amount of time they spend on video calls, but about one-in-four say they are worn out by it, according to a January 2022 Pew Research Center survey.
Reshaping the landscape: Corporate travel in 2022 and beyond [REPORT]

Travel is back—so say news stories and corporate earnings calls since the summer of 2021. There are caveats though, and they represent a large share of industry revenue. International travel still awaits an improved pandemic situation and less daunting border restrictions. Corporate travel remains below 50% of prepandemic spend and faces a more complex prognosis than leisure travel.
Raul Alarcón Jr. recipient of Hispanic Federation Lifetime Achievement Award

The Hispanic Federation at their annual gala in New York last night, honored Raul Alarcón Jr. Chairman & CEO of Spanish Broadcasting System with their Lifetime Achievement Award for his passioned efforts to help US Hispanics, bring media focused on the needs of US Hispanics need and his dedication to the US Hispanic advertising, marketing and media industries.
Grupo Bimbo sells its candy and chocolate division for $1.3 billion to Mondelēz

Grupo Bimbo says goodbye to Ricolino . The world's largest Mexican bread producer today announced the sale of Ricolino, which for years was its candy and confectionery brand, for $27 billion pesos ($1.3 billion dollars) to Mondelēz International, Inc. The movement will allow the group to strengthen its leadership in the bakery and snacks sector.
Maybe U.S. Consumers Won’t Turn Fuelish [REPORT]

There is no doubt that the Federal Reserve will increase the target range for the fed funds rate later this month as higher energy prices are making the central bank’s problems even worse. The February consumer price index was up 0.8%, in line with our forecast and an acceleration from the 0.6% gain in each of the prior two months. Food prices were up 1%, while energy jumped 3.5% in February. Excluding food and energy, the CPI increased 0.5% after rising 0.6% in January.
Latina Consultants Group Comes to Life

When we talk about Latina representation, we’re not just talking about the big and small screen. We are talking about each and every professional sphere. By - Yamily Habib. Courtesy of BELatina
Easy Solves, The Wrong Approach To D&I [PODCAST]

In this episode of The New Mainstream podcast, Whitney Dunlap Fowler, founder, A Touch of Whit and Insights In Color and Shazia Ginai, CEO, Neuro-Insight and board chair, Colour of Research (CORe), share their experiences in the market research industry, and how intentionality is key to driving diversity.
General Mills invests $15 Million in Funds for Minority and Female Entrepreneurs

General Mills announced its venture capital arm, 301 INC, will invest a combined $15 million into two early-stage venture capital funds, Fearless Fund and Supply Change Capital. These investments are part of General Mills’ commitment to standing for good and promoting racial and gender equity in representation through economic opportunity for minority and female food entrepreneurs.
Luis Miguel Messianu named Global Chief Creative Officer for DDB Worldwide McDonald’s Account

DDB Worldwide has named the alma agency’s Luis Miguel Messianu as Global Chief Creative Officer on McDonald’s. Working in partnership with Dave Kissel, DDB McDonald’s Global Business Lead, as well as local agency teams, Messianu will oversee the creative output of the McDonald’s brand across 46 markets, where the DDB network is responsible for the account.
Millennials and Gen Z: Leading and retaining talent in the multigenerational workplace [REPORT]

Deloitte’s annual Millennial and Gen Z Survey—fielded a year into the COVID-19 pandemic—reports insights that C-suite leaders should consider when redefining the future of work across multigenerational teams.
Diverse Talent Management Agency Talento Unlimited Expands Ownership Team with George “Urban Jibaro” Torres

Miami-based Talento Unlimited, a boutique Hispanic talent management, content strategy & event sponsorship consultancy, announced the addition of a new equity partner, legendary content creator and small business strategist George “Urban Jibaro” Torres.
How Do We Empower Latina Women at the Workplace?

I’ve been reflecting about the role Latina women have played in both my personal and professional development. Growing up in Puerto Rico, I was surrounded by fierce, passionate and unapologetic women. My grandmother, who is the matriarch of the family, raised three daughters alone during the ’70s, when it was uncommon for women in the Caribbean and Latin culture to be divorced. She went onto becoming a senior manager at Sears, a first for a Hispanic woman in the retail industry, in charge of a whole department that constantly exceeded its own sales records. By Camille Villafañe
Hispanic American Wealth Surges in Record Time

Hispanics are capturing a piece of the American dream as a record number of Latinos move into the middle class. It is estimated that by 2030, the number of Hispanics in the United States will increase from 18% to 30%. As the population has grown, the poverty rate among Latinos has dropped to the lowest levels in recorded history, according to Census data. Median income, however, continues to rise. Hispanics are becoming an immigrant success story similar to those of Irish, Italian, and Asian descent who’ve chosen to settle and thrive in the U.S. Income Growth
The Contrarian Marketing Manifesto

We often assume that making the right decisions will guarantee us success. But if all of your competitors make the same exact decision, then you wind up with no competitive advantage, and at that point, you might as well be wrong. So you don’t just want to be right. You want to be the only one who’s right, so that you alone capture all the upside of the decisio
Recruiters and Students Have Differing Perceptions of New Grad Proficiency in Competencies

Given the gap in perceptions, college students who can demonstrate concrete evidence of their proficiency in key areas—for example, through internships and other types of experiences and activities—can stand out in the job market.
Rise in Women on Boards of VC-Backed Private Companies

Him For Her and Crunchbase released the third annual Study of Gender Diversity on Private Company Boards which revealed that women now hold 14% of seats on the boards of the most heavily funded private companies.
Pricing Hacks Inspired by Behavioral Science

Should you aim high or low when a client asks you to “guesstimate” the price of a project? Most of us know the answer to this question, and it’s thanks to the world of behavioral economics that we have insights into the principles of pricing psychology.
U.S. AD MARKET OUTLOOK down by 1% based on economic impact of Russian Invasion of Ukraine

MAGNA reduces its 2022 advertising spending growth expectation due to economic and geopolitical uncertainty, but media owners’ ad revenues should still grow by +11% this year to pass the $300 billion milestone.