The ANA named an alliance of three partners to collaboratively conduct an in-depth study of the programmatic media buying ecosystem, which it has described as lacking transparency and hobbled by mind-numbing complexity.
Business
The data-driven future of storytelling: MIT’s Deb Roy on the message and the medium
The head of MIT’s Center for Constructive Communication talks about how data can help storytellers, what audiences of the future might look like, and why artificial intelligence cannot replace human creativity
Inflation Worries Hurt Consumer Confidence Among Hispanics [REPORT]
U.S. Hispanics are displaying less consumer confidence heading into 2022 as inflation not seen in decades continues to erode their purchasing power.
U.S. Retail Sales Top $5,570 Billion
Retail sales (NAICS 44-45) for the nation increased 3.1% from $5,402.3 billion in 2019 to $5,570.4 billion in 2020, according to new estimates from the U.S. Census Bureau’s 2020 Annual Retail Trade Survey (ARTS).
If we’re all so busy, why isn’t anything getting done?
With endless meetings, incessant emails, and casts of thousands, companies have mastered the art of unnecessary interactions. Winning in the next normal requires much more focus on true collaboration.
How to Win the Final Pitch Presentation Even when the Client Throws You Curveballs
I was recently working with two different clients on two different final pitch presentations that shared a common challenge: client-imposed restrictions on the format of the meeting.
Time to get serious in 2022 ……..
A couple of questions came to mind regarding some key issues for US Hispanic & Multicultural advertising, marketing, media, public relations and research industry:
Latinas Exiting the Workforce: How the Pandemic Revealed Historic Disadvantages and Heightened Economic Hardship [REPORT]
As baby boomers retire in record numbers, Latinas are poised to transform the U.S. labor force and catalyze economic growth. However, the pandemic has made clear that without considerable changes in job protection and safety-net programs, the economic potential of Latinas will be limited.
Trust in America: Do Americans trust the news media? [ViDEO]
The news media industry has gone through a lot of changes in the past 10 to 20 years that have impacted the way news is both produced and consumed. Our researchers discuss the effects of these changes on how Americans trust the news media and assess news and information, including the role of partisanship, misinformation and representation.
Framil rejoins America Tevé
America CV Network announced the appointment of Francisco Framil as National Sales and Marketing Director for America Tevé Miami and other affiliate stations
ANA to probe Programmatic Media Buying
Latino civil rights organization drops ‘Latinx’ from official communication
The action by the League of United Latin American Citizens adds to the debate over a term embraced by younger Latinos and those seeking more inclusive, gender-neutral language. Domingo García, president of the League of United Latin American Citizens, the nation’s oldest Latino civil rights organization, has instructed staff and board members to drop the word “Latinx” from the group’s official communications.
You lost me at “LATINX”
It sounds cool and shows inclusion, but does it resonate with the community?
Jorge Plasencia joins the PBS Board
PBS President and CEO Paula Kerger announced the results of the PBS Board elections, in which Jorge A. Plasencia, Co-founder, Chairman and CEO of Republica Havas was elected to the Board of Directors.
The economic state of Latinos in America
Latinos make up 18.4 percent of the US population and 17.3 percent of the US labor force, a share forecast to rise more than 30 percent by 2060. Latinos start more businesses and have higher rates of intergenerational mobility, and their share of skilled and higher-paid occupations has increased in the past decade. As a population, they increasingly embody—in spirit and reality—the American dream that hard work pays off and each successive generation will be better off than the one before.
65% of US consumers expect brands to promote diversity and inclusion in online advertising but 53% do not feel fully represented
WARC’s Spotlight US: DEI in US marketing: How it’s progressing – and how it isn’t
Show Them the Money: Pay Is Most Important for Potential Job Seekers
Just One-Third of White/Caucasian Adults Plan to Job Hunt, but Two-Thirds of Hispanics/Latinos and Half of Blacks/African Americans Are Ready to Make a Move in the Next Year
The State of Gig Work in 2021 [REPORT]
16% of Americans have ever earned money from an online gig platform. While most gig platform workers say they have had a positive experience with these jobs, some report facing on-the-job troubles like being treated rudely or sexually harassed
Evidence that advertising affects long-term price elasticity
A paper which starts with the statement, “Advertising often aims at creating and reinforcing brand differentiation, which should translate into reduced price competition,” is going to get my attention. The findings reported confirm that advertising does lower long-term price elasticity, but the role of differentiation is inferred not measured. By Nigel Hollis
Estrella Media adds to Board of Directors
Joining the board are Jacqueline Hernández, CEO and Co Founder of New Majority Ready; Flavio Morales, EVP at Endemol Shine Latino;; and Michael Rubenstein, the Co-Founder and President of OpenStore.
