Business

The global ad market will continue its recovery from the 2020 downturn with 9.1% growth in 2022, after 15.6% growth in 2021, according to Zenith’s Advertising Expenditure Forecasts report, published today. Global adspend will expand by 5.7% in 2023 and 7.4% in 2024, with brands looking to leverage more social media, online video, advanced TV, and ecommerce channels.

The global economy has recovered in-line with expectations (GDP +5.9% vs +6.4% expected in April) and, in most markets, so has marketing activity and advertising spending.

CMOs and CIOs from Pfizer, Webex, BECU, and others on how to inspire teams and enact organizational change

Survey of Diverse Suppliers Reveals Advantages and Ease of Participation

Estrella Media announced that Steve Mandala, former President, Ad Sales & Marketing for Univision Communications and Executive VP, Cable Entertainment Sales for NBCUniversal, is joining the company as Chief Revenue and Local Media Officer. Mandala starts on December 1 and will be based out of the company’s New York office.

The issues surrounding the sale of WPYO-FM to SBS by Cox Media Group has made headlines, most recently in HispanicAd and Radio + Television Business Report. As the lead authority on Hispanic Marketing, the Hispanic Marketing Council’s position on this matter is clear:  The HMC supports fair competition, especially when it creates opportunities for diverse voices and minority-owned media. As a top-10 Hispanic market with a growing multicultural majority, Orlando benefits from having more choices in Spanish-language radio. The sale of Cox Media’s FM station to SBS, who has a long trajectory in operating leading radio stations in Puerto Rico and in the US, aligns with FCC’s mission to expand minority-owned media platforms and ultimately benefits Orlando’s thriving Latino community.  We look forward to a timely resolution of this issue soon.

The Hispanic marketing industry must take action and capitalize on the spotlight that is currently shining on diversity, inclusion and multicultural marketing.  By Lee Vann – Captura Group

Americans who have been to the grocery store lately or started their holiday shopping may have noticed that consumer prices have spiked. The annual rate of inflation in the United States hit 6.2% in October 2021, the highest in more than three decades, as measured by the Consumer Price Index (CPI). Other inflation metrics also have shown significant increases in recent months, though not to the same extent as the CPI.

The panic over the impact supply chain snafus are having on how many ad dollars are spent during this quarter is probably overdone.  Not because there won’t be notable cuts; they have already happened and continue to do so, according to the six ad execs interviewed for this article. Rather those dollars won’t be lost for good. They will be spent eventually in the quarter. The hard part for those execs is knowing when.

Brands and ad agencies must adapt — and quickly — to meet the changing demands of a restless workforce

Federico Valiente, previously Director of Marketing for Dallas based Pollo Campero has been named Director of Marketing at YUM Brands for Pizza Hut LAI.  Mr. Valiente was honored recently as one of HispanicAd’d 2021 Hispanic Market Thought Leaders.

Media quality issues, including increased risk and fraud, are the top challenges in programmatic advertising for marketers

The future for the media industry contains many uncertainties. We shine a spotlight on the risks and opportunities, in what will be a critical year for most.

There is a controversy brewing in the Orlando Market in Florida, where a COX Radio is required to sell one of their FM radio stations by law based on the number of radio station they own in the market, they don’t feel they have the price they want during the required sell-off period dictated by the Federal Communication Commission and Spanish Broadcasting System (SBS) has placed a viable offer to purchase the radio station above the current valuation of the Orlando FM station on the table.

Undeterred, SBS moved ahead with making three all-cash offers, the final offer coming in ahead of the highest appraisal value presented by Bond & Pecaro.  By Adam Jacobson – Editor in Chief

You can’t deem yourself a thought leader. The market does that for you, and it only does that for you after you prolifically share ideas and stories that make people pause, follow, and share. Thought leaders also must have the experience — the cred — to validate their ideas. And finally, they should have a healthy mix of humility and pride.  by Mariela Azcuy

Imagination is more than artistic flair or aesthetic virtuosity. It is a way of working built from the ground up, with a set of structures, processes, and practices that enable business leaders to apprehend, understand and react to the marketplace in smarter, more original, and more impactful ways.

Today, consumers and brands are navigating the merging worlds of physical and digital retail.

Media inflation in 2021 has reflected that increase in confidence. Overall media inflation is at 4.0% globally, with offline media reaching 3.5% and online 4.4%.

In the 25-minute conversation, Gonzalo and Claritas Director of Marketing, Monique Ruiz, discuss ways brands can increase their diversity and inclusion efforts in a way that is relevant and matters to consumers. They also provide the non-negotiables for having access to accurate data on multicultural consumers