Business
Retail Spending Continues as Spending on Activities Rises
U.S. consumers have started to spend on in-person experiences again, but the pull-back on general merchandise retail spending that is expected to coincide with it has not played out. At least, not yet. Experiential spending reached 91% of 2019 levels, as of the end of 2021, but general merchandise retail spending remained elevated 19% above pre-pandemic levels, according to The NPD Group. Some diminished demand has been evident, with retail unit sales declining in nine of the first ten weeks of 2022, when compared to last year. However, revenue rose in excess of 5% in four of the same ten weeks.
Author Talks: Where are the women who are missing from the workforce?
In this edition of Author Talks, McKinsey Global Publishing’s Raju Narisetti chats with Reshma Saujani, founder of Girls Who Code and an activist for women’s economic empowerment , about her new book, Pay Up: The Future of Women and Work (and Why It’s Different Than You Think) (Atria/One Signal Publishers, March 2022). Working mothers are burned out, and companies are losing the unique value they bring to the table.
FACE, HIGHEST CUBAN-AMERICAN RECOGNITION, GOES TO ADVERTISING INDUSTRY LEADER DAISY EXPÓSITO-ULLA.
FACE (Facts About Cuban Exiles) handed its 2022 Awards in Miami, at the Coral Gables Country Club this morning, where the highly respected organization honored advertising industry leader Daisy Expósito-Ulla; nationally recognized financial consulting, accounting and litigation business figure Antonio “Tony” Argiz; and publisher-philanthropist, attorney Alberto Ibargüen.
We Are Speaking Different Languages
I once wrote a popular tweet that listed ten words that are used in every advertising meeting, even though nobody really knows what they mean. I only mention the popularity to indicate that there was quite a lot of agreement with the list. Anyway, I had a look for it, but it’s buried too far beneath my thousands of tweets despairing of Boris Johnson, so here’s an attempt to recall the magic ten with an additional one for good luck. By Ben Kay
The U.S Ad Industry Stages a Remarkable Comeback from Covid-19
Lockdowns during the height of the pandemic were devastating to the U.S. ad industry, as they were for the economy and society as a whole. But advertising has made a remarkable recovery with growth now nearly in line with spend projections from before the emergence of Covid-19.
US in-store card users will be more than 90% of population by 2023
The forecast: US in-store payment card users will represent 91.0% of the population by 2023, with 68.6% being debit card users, 60.2% being credit card users, and 17.1% being prepaid card users.
Estrella Media elevates Sales Executives to Leadership Roles
Estrella Media announced the elevation of seven executives on its sales team. Steve Mandala, Chief Revenue and Local Media Officer, made the announcement.
Annual Retail Sales to Grow Between 6 % and 8 %
The National Retail Federation issued its annual forecast, anticipating that retail sales will grow between 6 percent and 8 percent to more than $4.86 trillion in 2022.
How to make marketing change management more successful
There has been an incredible amount of change within marketing departments (and of course businesses overall) over the past 2 years.
Why grocery advertising has never been more effective
Ad spend will yield better returns today than before the pandemic, as consumers are more receptive than ever.
Modern marketing dilemmas: Where does performance marketing meet brand building?
We unravel the criticism against Marketing ROI as a key metric, and explore how to get the balance right between short and long-term measurement.
Unlocking the core antagonists of resilience: The personal realm
How self-awareness and self-mastery are paramount in C-suite leadership
Gone for now, or gone for good? How to play the new talent game and win back workers
Nearly half of the employees who voluntarily left the workforce during the pandemic aren’t coming back on their own. Employers must go and get them. Here’s how to start.
Want to produce great work? Stop treating your advertising agencies like dirt
A really fun thing about working in marketing is that anyone who has ever seen an ad reckons they know how to do your job.
Arrive and Thrive – Impactful practices for women in leadership
There’s a big difference between being in a position of leadership and thriving in one—especially when it comes to women leaders.
Tailored digital ads and ecommerce to drive 8% growth in OTC adspend this year [REPORT]
Advertising expenditure by over-the-counter (OTC) healthcare brands in 13 key markets* will expand by 7.6% in 2022 and 5.0% in 2023, according to Zenith’s new Business Intelligence – OTC Healthcare report, published today. This growth will be driven by tailored digital brand advertising, as well as performance advertising driving traffic to OTC ecommerce platforms.
The impact of inflation on retail [PODCAST]
You don’t have to be an economist to notice that the country is experiencing inflation. In January, the inflation rate rose to 7.5 percent, and prices of everything from gas to everyday goods are increasing.
Casalú launches
Casalú, a rum based hard seltzer focused on delivering a feeling of home and heritage, while inviting others to share Latino culture, is set to launch across Miami later this month.
2021 Hispanic Market Guide – Available for Download for FREE
Hispanics are the driving force behind shifts in the American demographic landscape and in popular culture. As consumers demand equality and proper representation coupled with culturally literate, responsible practices from marketers, brands must lead with culture-driven insights and centralize Hispanic marketing as a core practice for achieving sustainable market relevance and growth. To arm them with the cultural insights needed, the Hispanic Marketing Council (HMC) has released its 2021 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The new publication is now available to view online or download for free.
Latino DEI Collective launches
The National Hispanic Corporate Council launched The Latino DEI Collective as a new initiative to amplify, develop, and elevate Hispanic leaders in diversity, equity, and inclusion roles.
