Business
Innovators Advancing Black Talent in Tech and Digital Careers [REPORT]
Despite the explosive growth of new tech jobs, Black professionals continue to be underrepresented in the industry, comprising 12.4 percent of the U.S. population, but just 7.4 percent of the tech workforce.
84% of Employees Report Lack of Progress on Building a More Equitable Workplace for People of Color
Hue released its second “A State of Inequity: Unsafe. Unheard. Unvalued.” report, revealing a rise in workplace discrimination among BIPOC employees in 2021.
MAGNA Hosts 2nd Annual Equity Upfront Focused on Deep Engagement and Collaboration with Diverse-Owned Media Companies in 2022 and Beyond
MAGNA, the investment and intelligence company of IPG Mediabrands, announced its second annual Equity Upfront™, taking place on April 5 – 7th, 2022. The theme for this year’s event is “Invest for Impact” and will be a hybrid experience, both virtual and in-person, focusing on highlighting the impact of diverse audiences on media consumption and their impact on brand loyal
Global Consumer Media Content & Tech Spend Grew 6.7% to $2.14T in 2021, Fastest Growth in 5 Years, Driven by Digital Audio, Video, Games & Rebound in Movie Ticket Sales
Global consumer spending on media content and technology grew at an accelerated 6.7% in 2021 to $2.139 trillion, the second consecutive year of faster annual growth and the strongest gain in five years, according to a new report by PQ Media.
State of the Union 2022: How Americans view major national issues
Here’s a look at public opinion on some of the key issues facing the country, drawn from recent Pew Research Center surveys.
Integrated Pipeline Management: The Nexus of True Marketing-Sales Collaboration
Marketing and sales groups must be in sync for pipeline management to accelerate growth.
BLACK History Month is coming to a close and a small peep
What happened to the VERY LOUD Black Marketers that we heard & saw last year and the craving by all advertisers to be perceived as woke or engaged? It is a legitimate questions, especially in the light that Black History Month is closing in 6 days. What has been the diversity and DE&I buzz lately? By Gene Bryan / CEO of HispanicAd
Inflation Media Management [REPORT]
In this latest issue of ECI Media Management’s Inflation Report, we explore media inflation in the context of a world economy that is recovering, albeit more slowly than hoped for.
The inflation Outlook 2022-2023
US inflation has reached its highest point in nearly 40 years, as the COVID-19 pandemic has caused both supply and demand-side shocks, with a disrupted supply chain, unprecedented levels of government fiscal stimulus, shifts in consumer spending, a decline in labor force participation, and persistent business uncertainty.
Reimagining Retail: Unexpected pandemic consequences for retailers and brands that will pop in 2022 [PODCAST]
On this episode of our new Behind the Numbers show, Reimagining Retail, our analyst Suzy Davidkhanian hosts author and keynote and strategic advisor Steve Dennis to discuss overlooked consequences the pandemic has had on retailers outside of the much-discussed supply chain and consumer loyalty woes. They also identify several smaller, lesser-known brands they think will pop in 2022.
Inflation and risk reduction: what brands can do [REPORT]
Brands need to respond to rising prices not simply by pivoting to “value”, but by considering how they reduce “risk” for consumers.
Where to Go from Here? The Apparel Industry’s Focus Areas for 2022
The U.S. apparel industry brought in $246.2 billion in revenue for 2021 — an increase of more than $61 billion versus 2020, and the highest dollar volume generated in more than 10 years! With both revenue and unit sales up, compared to 2020 and 2019, the apparel industry has to figure out how to keep up the momentum in 2022.
TelevisaUnivision Announces Univision Ad Sales Executive Appointments
TelevisaUnivision Inc. announced the hiring of new talent to join Univision’s ad sales team. The company welcomes Rob McGovern, Senior Vice President of Multimedia Sales, and Richard Bertodatti, Senior Vice President of Multimedia and Audience Sales who will report to John Kozack, Executive Vice President of Multimedia Sales.
The Working Future: More Human, Not Less [REPORT]
In 1964, the RAND Corporation predicted that we would be breeding intelligent apes to perform manual labor by 2020. In 1959, the US postmaster general predicted that today’s mail would be sent by rockets (email turned out to be a more cost-effective option). In 1930, John Maynard Keynes predicted that continued economic growth over the course of the coming century would reduce the workweek to 15 hours. Nikola Tesla echoed this sentiment in 1935, when he predicted that robots would replace most human labor in the next hundred years.
Hispanic Marketing Council honors Kellogg’s as the 2022 Marketer of the Year
The Hispanic Marketing Council (HMC) announced today that Kellogg’s is the winner of the 2022 HMC Marketer of the Year Award. Kellogg’s joins a prestigious short list of elite brands that have received the award, including AARP, Ford, McDonald’s, Nestlé, Sprint, State Farm, Toyota and Walmart.
Two of the biggest Spanish-language media companies in the world are now officially united in fiscal matrimony.
Grupo Televisa, S.A.B. and Univision Holdings II Inc. (together with its wholly owned subsidiary, Univision Communications Inc.) on January 31 completed their merger — a transaction between the Mexico City and New York-headquartered companies that effectively melds Televisa’s media content and production assets with those of Univision. By Adam R. Jacobson
Performance marketing seeks to divide, branding seeks to unite
Recently, I have spent a lot of time trying to understand the world of performance marketing. It has not been easy, in part because of my background in brand building. To me performance and branding are like chalk and cheese. They reflect very different marketing mindsets and practices. By Nigel Hollis
2022 – A New Era for Retail
Incredible retail changes have occurred over the past two years — some will phase out, but many are now so ingrained into consumer behavior that they will linger. Spending in the current normal is not “normal,” at all. Similarly, looking at the year ahead is less about planning for emerging trends, and more about preparing for the changes on the horizon.
Global Ad Spend Forecasts January 2022 [REPORT]
Advertising investment is forecast to grow by 9.2% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report which combines data from over 50 markets globally, anticipates US$745 billion will be spent globally.
Martínez-Bonilla named SVP & Partner at C+R Research
C+R Research announced that Jorge Martínez-Bonilla has been named Senior Vice President and Partner.
