Simply put, we’re living in the ‘age of now’. The proliferation of smartphone technology has made us accustomed to always-on connectivity.
Marketing
Five Tips to Being On-Demand and In The Now
Solé Appointed Chief Marketing Officer at Sprint
Sprint announced that Roger Solé is appointed chief marketing officer, effective immediately.
What Technologies Are Marketers Investing In?
Marketers are ramping up their technology investments to better understand consumer needs and behaviors.
The Hispanic Retail Consumer [INSIGHT & INFOGRAPHIC]
$330 billion. That’s how much Hispanics spent at retail in 2014. A number of that size is a wake-up call to any retailer who has yet to weigh the impact Hispanics can have on their business. How can retailers capitalize on this expansive retail opportunity? By Kathy Whitlock / Univision Insights
IT’S EMPIRICAL… DIVERSITY MAKES YOU BRIGHTER So Why Is The Money So Slow?
The proof is in. Diversity makes everyone smarter, period. It’s empirical and empirical is one hell of a word. It’s as resounding as they come. Unambiguous, lights out, with no arguments allowed. Empirical is something that is verifiable by observation or experience rather than theory or pure logic. So when you want to make a point, if it is framed as empirical-with the data to back it up-it should be a slam dunk. By Pedro de Córdoba – Chief Strategy Officer / Eventus
Building Box Office Brands [REPORT]
Building Box-Office Brands is a new research study, brought to you by Digital Cinema Media (DCM) and Millward Brown, which explores the role of Cinema in today’s cross media landscape.
Global Travel Anxiety [REPORT]
The research aimed to gather consumer views and specific areas of concern that lead travelers to alter their plans, intentions or destination picks. Among these events and incidents are terrorist attacks, natural disasters, disease outbreaks, regional conflicts, political upheaval, crime and violence, civil unrest, plane crashes, and cruise line accidents or food safety issues.
Five Insights For Reaching Hispanic Consumers In 2016
There is no doubt that Hispanics are a growing and important market for brands and retailers. For those looking to reach Hispanics consumers in 2016.
#TotalMarketTalk – Sharlene Taule – Actress, Singer, Composer & Writer
Welcome to the sixth episode of #TotalMarketTalk, a Digital series created by NGL Media and NGLC exclusively for HispanicAd. In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Sharlene Taule – Actress, Singer, Composer & Writer.
Consumer Boiling Points prove Bad for Business in 2015 [REPORT]
A new national survey from cloud communications provider Corvisa proves that consumers are getting fed up with poor customer service and as a result, businesses’ livelihoods are at stake.
Debunking common myths about healthcare consumerism [INSIGHT]
Until recently, consumerism in the U.S. healthcare industry has moved slowly. However, several converging forces are likely to change the situation soon and result in a more dynamic market. Higher deductibles and copayments, greater transparency into provider performance and costs, and the rise of network narrowing and provider-led health plans are prodding patients to become more involved in healthcare decision making than ever before.
Six Ways To Keep A Healthcare Brand Healthy
Maintaining a strong brand that represents the core values of the consumers they serve, differentiating from competitive offerings and generating positive customer experiences is key to surviving in today’s competitive healthcare climate. Healthcare, meet the business world.
Our newly complicated social lives [INSIGHT]
New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them
Marketing that connects [INSIGHT]
Fast-moving digital technology has driven almost continuous change in attitudes, behaviour and habits, and this has been hugely disruptive for marketing. However the technologies that set the parameters for connected consumer behavior are no longer new.
Moving Cross-Device Capabilities into TV and IoT in 2016
As the senior vice president of global strategy at cross-device services firm Tapad, Nick Jordan oversees product decisions and works with advertisers and publishers on broader initiatives. Jordan spoke with eMarketer’s Lauren Fisher about cross-device targeting moving onto newer arenas like television and the internet of things (IoT).
Digital Media Ad Mischief Grows: What Does This Mean For Traditional TV?
So what if you saw a traditional TV commercial for a car insurance company, and somehow the next commercial, hacked by scammers, told you what a lot of bunk that insurance company was up to?
How Referrals and Other Top Channels – Drive Retail Revenue [REPORT]
Retail marketers use a variety of digital programs to meet their objectives, but that mix shifts regularly.
Barilla’s Latino Italian Fusion
Barilla is celebrating Latinas’ creativity in the kitchen and passion for new flavors with the launch of its latest campaign, Latino Italian Fusion.
Brands Iconicity [INSIGHT]
When the first Burger King opened in Paris over a year ago, the huge queue of people waiting outside was featured on French television. The people queuing were not just expecting any burger or any fries, they were longing for one thing: the Burger King experience.
Top 5 Tips to Reach Iconicity [INSIGHT]
These brands have managed to create an imagery that transcends their name, their logo and the products they sell.