At this time of the year, many of you are gearing up for 2017. You are determining budgets, developing strategies and detailing plans.
- And I ask you: why not be radical?
- Why not set aside a budget to test new ways of connecting your brand or your service with your consumers?
- Build a learning plan with these initiatives and explain to everyone that these plan elements are not to be touched by budget-cuts (so make sure the budgets are small so they “don’t matter”).