Marketing

The Interactive Advertising Bureau (IAB) and its Data Center of Excellence have released the IAB Data Maturity Model. This new benchmarking system enables brands, agencies, publishers, and data technology vendors to determine where they or their clients and prospects rank in data usage sophistication, guiding further investment, implementation, and strategy.

A recent study by Valassis found that 92 percent of Hispanic consumers use coupons (vs. 90 percent of all consumers) and over 80 percent decide where to shop based on those print and digital offers.

Hill will have served in this role for nine years, successfully modernizing the 4A’s operations, providing guidance to the agency community on transformative issues and passionately advocating for gender and diversity initiatives throughout the industry. 

“I know dynamic marketing is the right direction, but do we have the systems in place to do this?”

Brand experience innovation is anything a brand does in culture to bring its purpose to life.

More executives are waking up to the potential of customer experience, a marketing technology discipline that uses data analytics and personalization to build stronger relationships with consumers.

My latest Red Card goes to Old Spice, which joins Tecate in providing “insult my consumer” creative.

Television is likely to remain the top live viewing channel in the US for the upcoming Summer Olympics. According to May 2016 research, the majority of US sports fans said they plan to be glued to the Rio Games via TV this August. But marketers shouldn’t count out other screens when it comes to simultaneous activities.

While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless, frictionless and individualized buying and problem-solving experience.

Brands bring their purpose to life by creating experiences for their consumers. Do it well and these experiences can be a powerful platform for growth, contribute to culture and generate desire.

A shift from offline to digital marketing spend, combined with the ubiquity of mobile, is increasing calls to businesses at an upward clip,  according to the 2016 Call Intelligence Index published by Invoca.

Major organizations across the globe are attuned to the urgent need to transform their business and operating models, in light of evolving customer behaviors, disruptive technologies, regulatory policies, and globalization.

PwC released its 2016 Big Decisions Survey, focused on how enterprises around the world are limiting risk and leveraging data to make the Big Decisions that will give them a competitive edge.

Companies driven by the mantra of “doing well by doing good,” a bandwagon many jumped on in recent years, seem poised to be sweetly rewarded by connecting more successfully and emotionally with Gen Zs (post-Millennials, born after 1995) than with prior generations.

The final deadline for the ANA Multicultural Excellence Awards is approaching (July 8!), but if you need some extra application inspiration, just look to Allstate, who took home top honors in the Asian category last year.  Their winning combination of nuanced, emotional insights and creative messaging helped them reach one of the fastest-growing multicultural segments in the nation: Asian Indians.  I asked Georgina Flores (pictured), vice president of integrated marketing communications at Allstate, just how they built their strategy around their brand promise and how winning an award amplified these efforts.  Read on to see how you, too, can elevate your brand by entering the Multicultural Excellence Awards.  By Talia Fisher, associate manager of committees and conferences at ANA

Over 120 million strong in the U.S., multicultural Americans are a large, young and growing segment. And similar to the Millennial demographic, of which they comprise 40%, they’re a key group for the alcoholic beverage market.

Marketers have learned that embracing user-generated social content enhances their brands and builds stronger relationships with customers. But yet they still fear what their customers, especially social-savvy, trendsetting millennials, may say online about them.

My conclusion is that Cannes is an ad festival by tradition only anymore. What it has turned into is a tech-deal-makers meet, agency-deal-makers swap meet.  Don’t get me wrong. Deal-making is really important. And to have a large number of buyers, sellers and middle men in one place is convenient, allowing for meeting after meeting after meeting in search of a deal. But it has very little to do anymore with celebrating great creative work.

The ID Comms 2016 Global Media Talent Survey is the second in a series of seven ID Comms investigations into the major drivers of media performance.

Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems.