Marketing

What will networks do if two extremely lucrative ad categories — pharmaceuticals and fantasy sports — drop out of the ad game?

Social media users say sponsored social messages are equally—if not more—effective as other types of marketing tactics, according to the results of a July 2015 survey. Even newer platforms such as Periscope and Snapchat ranked higher than more mature tactics like search or print ads.

Why is it that marketing gurus always want to kill off television, or at least inflict a flesh wound? FMCGs are today reporting that they would be spending less on television and more on digital if their retailers would play ball — but instead, their “trade partners” expect brands to be supported with television advertising, and so buying spots watched by millions on their sofa carries on.

The biggest night in Latin music returns to the city of Las Vegas, bringing with it many brands that will leverage the equity and power of the Latin GRAMMY brand to better connect with Hispanic consumers.  By Lili Gil Valletta

Responding to the billions of advertising dollars being spent to promote prescription products, physicians at the Interim Meeting of the American Medical Association (AMA) adopted new policy aimed at driving solutions to make prescription drugs more affordable.

This report explains why scoring high with omnichannel consumers requires finding a way to have conversations with real people—and how you can take steps toward acing digital marketing.

More than half of US marketing executives are including at most one other language, in addition to English, to their multilingual content strategy. But to have greater global reach, much more is needed.

The study found that 52 percent of companies now have a stand-alone Sponsored Social budget for their brand, and find Sponsored Social to be in the top three most effective marketing investments they make.

Around this time of the year, most marketers whose fiscal year runs parallel to a calendar year are in the final stage of planning their 2016 budgets.

Millennial is the word on every brand’s mind. And naturally, it’s on the minds of agency leaders and recruiters.

More consumers will begin their shopping earlier, a higher percentage of shopping will take place online, and more growth will be seen among the top categories purchased compared to last year.

A new study released by AHAA: The Voice of Hispanic Marketing confirms that shifting English media dollars to Hispanic directly leads to Total Market growth in the Auto sector category. A five-point allocation shift from English to Hispanic media resulted in a growth acceleration of nine-point in Total Market annual revenue.

Digitally-savvy customers demand high-quality experiences when they interact with companies or brands, and many marketing technologies are quickly evolving to help companies stay ahead of the game.

More attention is being paid to Millennial parents, who are growing in number and in influence.

Many of you are dealing with a typical challenge: how to transform your organization from one manner of operation into another.   Sometimes you’re dealing with the transformation from traditional to digital; in other cases, the shift is from digital to data-driven.  In every case, the transformation is difficult and feels very uncomfortable, but don’t lose faith — change often takes quite a long time.

With the rise of omnichannel marketing, companies are gauging the success of their cross-channel efforts using a variety of methods. However, not having a proper measurement technique in place can hold many back.

More than just power in numbers, today’s singles have incredible choices and control: they alone decide where to live, on what and where to spend their money and how to spend their time.

Shareable content is a powerful activator and amplifier of your brand engagement. A thoughtful approach to utilizing content, not just driving reach and frequency of messages, drives brand engagement in a way that direct selling simply cannot.

There is no doubt that the shopping habits of moms are changing, but how is the industry changing to meet her needs? Below are four ways that grocers are evolving to meet the new needs of shoppers according to Meg Major, chief content editor for Progressive Grocer.

Companies today are struggling to keep up with consumer demands—there is a growing divide between what consumers expect and what brands deliver