As consumers have transitioned from television and newspaper to connected devices, so also have the big consumer products goods brands that will spend an estimated $5 billion on digital advertising this year.
Marketing
Cross-Channel Engagement: The Next Big Thing In CPG
Content Overload: Are We Creating Clutter?
Is it in the best interests of our clients’ brands? Are we adding value or adding clutter?
Purchasing Power of Women [REPORT]
Women handle the bulk of purchasing decisions for everyday items like groceries and clothing — even for those items targeted at men. In fact, 50% of products marketed to men are actually purchased by women. That’s why items for men are often marketed with women in mind, as well. In addition to being responsible for most of the day-to-day purchases, women are also heading up or influential in large ticket purchases like cars, homes and appliances.
Driving Quantifiable Results in a Seamlessly Integrated Environment
With many publishers and advertisers acclimating to life in the digital era, native advertising has grown into one of the fastest hottest areas in online marketing.
When it Comes to Long-Term Ad Effectiveness, Know Your Numbers
In today’s fast-paced world, it’s no surprise that many of us are quick to seek out immediate gratification in our daily lives. From a marketing perspective, particularly as digital media engage with us in an ultra-real-time fashion, it’s easy to lose sight of the long game when it comes to the effect of advertising. Truth be told, however, advertising can be just as effective—if not more so—over the long haul than it is at the time it launches.
CPG Marketers make room for Gen Z
Generation Z has officially entered the workforce.If you’ve previously dismissed them as too young to focus your marketing efforts on, it’s time to shift your attention. Not only do they have their own money to spend (a reported $44 million) but they also heavily influence the households they live in. You can no longer afford to ignore them.
How To Engage And Educate Millennials On Your Brand
With so many companies to choose from, millennials have unlimited options when it comes to selecting a brand to remain loyal to.
Data Drives Programmatic Advertising In-House and Draws Publishers Together
Many companies are restructuring their data and programmatic strategies to keep up with the ever-changing programmatic space. John Nardone, CEO of ad serving and online technology platform Flashtalking, recently spoke with eMarketer’s Lauren Fisher about the increasingly critical role data is playing in the programmatic ecosystem and how it is driving multiple trends such as brands taking programmatic in-house and publishers looking to co-op first-party data.
Firms Moving to Integrate Social Media Marketing [INSIGHT]
U.S. companies are finally showing signs of integrating the surge in social media spending with their wider marketing strategies, while also outsourcing more of their social media marketing, a new survey finds.
Innovation Comes From Inspiration — And No Computer Has EVER Been Inspired
Inspiration is driven through the marriage of emotion and hypothesis—and to date, computers are not capable of either one (at least not in the real world–they certainly do in the movies). That’s why the age-old debate over “art vs. science” can never be won in advertising or marketing. Both sides are necessary for success.
Marketers Embrace New American Mainstream [REPORT]
Multicultural marketing strategies will become increasingly important to brands looking to engage in a more culturally relevant and personalized manner. But despite rapid population growth and strong support for initiatives within marketing circles, CEO and board support falls far short, failing to assist marketer’s ability to prioritize and fully fund their efforts.
Celebrate Your Heritage a la Coca-Cola
In time for Hispanic Heritage Month, Sept. 15 – Oct. 15, Coca-Cola has launched a new video “Orgulloso De Ser.” The film “Orgulloso De Ser,” which translate to “Proud To Be,” explores family names and the pride surrounding them through personal stories shared on camera.
Millenials Among Hispanics [INSIGHT]
The history of the majority of Latinos born between 1980 and 2000 is greatly influenced by what was happening in their country of origin and their socio-economic circumstances. As many readers know most Hispanics in the US are of Mexican origin. By Felipe Korzenny
Oh, Baby! Trends in the Global Baby Food and Diaper Markets
But for baby care manufacturers, there’s plenty at stake in the battle for baby bucks. Competition in the baby care market is stiff, and numerous branded and store-brand products at various price points compete for moms’ attention. Moreover, the window for purchasing baby care products is relatively short.
Marketers Are Increasing Spend on Connected TV
Spend on connected TV is set to increase, as almost half of current connected advertisers plan to allocate more funds to the medium in the coming year, according to the ANA/BrightLine 2015 survey report “The Connected TV Opportunity.”
The Pratfall Effect: Why Bad Marketing is Good
All brands, to some extent or other fit within the equation AS + B = IS (Actual Self + Brand = Ideal Self), that is we buy brands that reflect an idealised version of who we are. Nothing wrong, or particularly challenging about that. The interesting bit comes when we try and ascertain what is an ideal version of ones self, and how that is contextually relevant.
Social Media spend grabs Larger Share Of Advertising Budget
Social media advertising is garnering a larger share of advertising budgets, according to a recent second quarter agency survey conducted by STRATA. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, representing a 24% increase from the previous quarter. An additional 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%).
The road to digital success in pharma [INSIGHT]
Pharmaceutical companies are running hard to keep pace with changes brought about by digital technology. Mobile communications, the cloud, advanced analytics, and the Internet of Things are among the innovations that are starting to transform the healthcare industry in the ways they have already transformed the media, retail, and banking industries. by David Champagne, Amy Hung, and Olivier Leclerc
Three Proven Steps To Data-Driven Marketing
Data-driven marketing is a complicated business, but there’s still a simple way to break down the market and develop a strategy, one that’s easily taught to all members of your marketing org.
Paradigm Shift: New Cultural Methodology Helps Drive Media Effectiveness for Marketers, Politicians, and Communities Targeting U.S. Latinos [LIVE STREAM TODAY]
A new study featured in The Journal of Cultural Marketing Strategy challenges conventional wisdom that Spanish-language programming is the most effective way to reach U.S.