Marketing
Insourced, outsourced or hybrid? What’s the best model for marketing effectiveness?
Client & Proposition Director, Ryan Rooney, considers the pros and cons of running marketing effectiveness insourced, outsourced, or using a hybrid model in between.
The risks are rising for big brands
Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director of Policy and Communications, explains.
Campaigns That Promote Equality for Women and Girls
Women and girls aren't often the focus of media campaigns. They are often relegated to side roles and characters, or perpetuate negative stereotypes (often centering around unrealistic expectations). It's exciting and refreshing when campaigns break this mold, however.
With limited inclusive content in traditional media, brands and people with disabilities are finding representation on social media
With limited inclusive options across TV and film, it’s not surprising that the disability community has found more of what it’s looking for across social media channels, where content creators with disabilities are actively filling the inclusivity void across traditional media channels. It’s important to note that while disabled creatives are finding success in social media, this is not a replacement for the decline in representation in TV and films.
Growth in Consumer Spending is Slowing
U.S. consumers are still buying more than last year, but spending growth is slowing as the economy settles down amid higher interest rates intended to reduce inflation, National Retail Federation Chief Economist Jack Kleinhenz said.
The Secret of the Barbie Movie’s Marketing Success
Barbie is a genuine phenomenon, reaching $1 billion in worldwide box office in only three weeks on the strength of legions of pink-clad moviegoers. We asked Yale SOM’s Zoe Chance, a former Mattel brand manager, about the movie’s marketing and message.
How to Use Adaptative Marketing Strategies to Engage Communities and Build Brands [PODCAST]
In this episode of The New Mainstream podcast, Dr. Raymona H. Lawrence, founder of Dr. Raymona H. Lawrence Coaching, LLC, explores the intersection between brands, communities and marketing strategies.
The Brands Successfully Marketing to Gen Z
Members of gen Z have been the focus of many brand campaigns in recent years, as companies hope to win over younger people and create loyalty, awareness, and favorability. As a generation that is entering the workforce, that comprises 30 percent of the global population, and that is growing, changing, and at the heart of trends, gen Z offers brands a unique audience with whom to engage.
AI-Based Automation: People, Not Computers, Connect Business Needs to Ad Strategy
As the adoption and experimentation of ChatGPT and other AI-enhanced tools continue to gain momentum, you can count on other players beyond OpenAI — the developer of ChatGPT — to continue to bring products in this space to market.
Navigating Controversy
Despite Pride Month backlash, many brands continue aligning their messages with the LGBTQ+ community
ANA Programmatic Media Supply Chain Transparency Study — First Look [REPORT]
The study focused on open web programmatic advertising, a $88 billion global market.
What Type of Strategist are you?
Strategists come in different breeds. Some know it all or are full of ideas, while others prefer to involve their people or focus on maintaining the status quo. Which type are you? By
US Consumer Confidence
Confidence Stands at Highest Level since July 2021 after Second Straight Month of Gains
Bursting the Creative Bubble
How to widen your perspective on projects and create deeper connections with your audience
CEO Insights [REPORT]
Despite geopolitical disruption and looming economic concerns, CEOs remain focused on navigating through uncertainty. While the challenges are many, today’s CEOs demonstrate incredible resilience through their ability to navigate external factors and continue to explore and invest in emerging technologies. Below are highlights from the most recent Fortune/Deloitte CEO survey.
The world’s most valuable brands of 2023
Apple continues to lead as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023. The latest ranking shows that the total brand value of the world’s top 100 brands now stands at $6.9 trillion for 2023. Despite a 20% drop in the overall index vs 2022, the Kantar BrandZ Top 100 retains its long-term growth trajectory, posting 47% growth compared to the pre-COVID (2019) level.
7 Marketing and Advertising Predictions for 2024
The marketing and advertising landscape is constantly evolving. Digital, AI, big data, fast data – more advancements and new technologies are constantly being introduced. Before we delve into the marketing of the now and near future, let's take a quick trip down memory lane over the past 50 years.
Kanguro Insurance launches Health Insurance Plans for Pets
Kanguro Insurance has officially launched its health insurance plans for pets. With a strong focus on digital innovation and bilingual customer service, Kanguro Insurance aims to modernize the pet insurance industry in the United States.
What You Need to Know About the Bilingual Bicultural Hispanic Market [PODCAST]
In this episode of The New Mainstream Podcast, Maria (Lopez) Twena, Chief Marketing Officer at Adsmovil and children’s book author of the MariVi the Master Navigator series, discusses the importance of cultural values like collectivism to marketing to bilingual-bicultural Hispanics.
