Marketing
4 issues plaguing the CFO-CMO Relationship — and how to solve them
As the marketing resource paradox continues to grow ever more severe, the disconnect between the roles of the CMO and the CFO also continues to widen.
Comcast’s Central Division taps Javier Garcia as New Senior Vice President, Sales & Marketing
Comcast has announced the appointment of Javier Garcia to its Central Division senior leadership team as the Senior Vice President of Sales & Marketing, headquartered in Atlanta, Georgia. In this role, Garcia will lead the Division’s sales and marketing functions, overseeing brand and product marketing, sales, and customer retention strategies for Comcast’s largest operating Division, spanning 12 states.
2023 Hispanic Content, Data & Social Report – Available for download FREE
HispanicAd offers its annual report on key Content usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. Social Marketing strategies are reviewed for their performance value.
2023 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. Additionally, we are celebrating the 25th Anniversary of the Association of National Advertiser's - ANA Multicultural Conference.
Cannes Lions 2024: Takeaways for Modern Marketers [VIDEO]
Bain partners share insights from CMOs at Cannes Lions including topics such as generative AI, marketing experimentation, and more.
BrandZ Most Valuable Global Brands 2024 [REPORT]
The total value of the Kantar BrandZ Top 100 Most Valuable Global Brands has risen by 20% in 2024, in a strong turnaround following last year’s stock market-induced swoon.
Balancing long-term and short-term [INSIGHT]
As marketing mix modelling (MMM) grows in popularity and modelling techniques become more powerful, it can be tempting to focus on short-term results. Brand marketers and their partners often find it attractive to look just at the impact that comes in the 13 weeks (or quarter year) post-campaign, putting the results into an optimization engine and using that as a basis for future campaign planning.
New Benchmark Shows We’re Making Progress with Programmatic
ANA, in partnership with TAG TrustNet, has released early findings from our first quarterly Programmatic Transparency Benchmark Study. And real progress has been made!
The voice of our industry was heard in Cannes.
Today, HispanicAd.com is proud to dedicate this edition to the efforts of our industry at the Cannes Festival. It was a coordinated effort to reach the leaders of the ad and marketing industry and members of our agencies and trade organizations literally descended on the beautiful beach town in France. The Hispanic Marketing Council (HMC) launched its campaign to call attention of Corporate America. AIMM had a number of successful meetings and "charlas" and We Are All Humans had a presence as well. We are proud of these efforts. And we need to continue! Following is our recap.
AIMM highlights the importance of Hispanics & Multicultural Consumers at Cannes
As we reflect on the entirety of our journey at this year’s Cannes Lions International Festival of Creativity, we are filled with gratitude and inspiration. Thursday, Day 4 of our week of content and Belonging Lounges, was marked by meaningful conversations, innovative ideas, and a collective commitment to pushing the boundaries of creativity and inclusion.
Out-of-Work CMOs Crash Cannes Events – Claim They Lost Their Jobs Due to Hispanic Marketing Negligence
Out-of-work CMOs crashed the steps at the Palais, a Forbes CMO luncheon, an Advertising Week rooftop gathering and all along La Croisette. They were dressed in business casual suits, some carrying boxes with their office belongings, others with signs saying, “Available CMO after sleeping on the $3.4 trillion Hispanic marketing opportunity.” This was all part of the scene throughout the Cannes Lions International Festival of Creativity, where the Hispanic Marketing Council (HMC) made a bold statement for marketers to prioritize the U.S. Hispanic Market as part of its #STOPLATINOCOATING campaign.
Cannes Lions International Festival of Creativity – Bringing Hispanic Consumers to the Forefront
The Cannes Lions International Festival of Creativity — that brings together the world’s most important brands, agencies and their work, media, tech and production companies — has become a critical part of how we keep the importance of Latinos a front-and-center issue in the business sector and make tangible inroads in driving our inclusion and progress. Everyone we need to reach and persuade in marketing is there. This year we are more united and organized as a community there. We feel the strength of our mission and agenda. We have a full program and great partners. By Claudia Romo Edelman
New Estimates Highlight Differences in Growth Between the U.S. Hispanic and Non-Hispanic Populations
Between 2022 and 2023, the Hispanic population accounted for just under 71% of the overall growth of the United States population, driven primarily by Hispanic births, according to newly released Vintage 2023 Population Estimates from the U.S. Census Bureau. Hispanics of any race grew to just over 65 million, an increase of 1.16 million (1.8%) from the prior year. This growth significantly contributed to the nation's total population gain of 1.64 million in 2023.
Gustavo Cecilio of PepsiCo on Multicultural Marketing
What will it take to have your work make it to the winners' circle? ANA's Judges' Journals features a series of Q&A sessions with leading industry executives participating on 2024 ANA Award juries. Gain insight from the judges on what they will be looking for and what makes the difference between a good versus award worthy submission.
Navigating the Shift: Adapting to a Potential TikTok Ban
As the founder and president of RiseOpp, a leading Fractional CMO agency in San Francisco, I've observed firsthand how rapidly the digital landscape can shift, presenting marketers with both challenges and opportunities. With the looming possibility of a TikTok ban in the United States, businesses heavily reliant on this platform must swiftly and strategically pivot to maintain their competitive edge. As marketers, we need robust strategies for adapting digital marketing efforts to thrive, even in TikTok's potential absence. Let's jump in.
Increasing Interest in Diverse-Owned and Targeted Media [PODCAST]
While total advertising spend in the U.S. last year, excluding programmatic, B2B, trade, and local cable, declined 2 percent versus 2022, overall ad investment in diverse-owned media outlets increased 9 percent, reaching $1.9 billion. That's according to a new study by the ANA Alliance for Inclusive and Multicultural Marketing, conducted in partnership with Media Framework and Guideline. The study also found that investment in diverse-owned and targeted media increased 7 percent year over year, reaching $1.1 billion.
Marketers remain committed to Inclusive progress, yet Industry challenges persist
The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), unveiled research that examines the current state of inclusive marketing, revealing a dichotomy between individual organizations' progress and broader industry advancements. The report “Marketing Leaders Driving Equality, Inclusion, and Systemic Change” found that while marketers remain optimistic about their commitment to diversity, equity, and inclusion, they acknowledge the need for further guidance and unified efforts in the industry.
CMO Survey Insights [REPORTS]
In the latest edition of The CMO Survey, trends concerning martech, customer insights and strategy stand out above the rest. First, leading marketers appear to be doing more with less. Among marketers outperforming the growth of their markets, a differentiated strategy is cited as the top contributor to their success (60.3% of respondents), while only a quarter of marketers cited adequate funding in comparison.
US consumer spending cuts are now hitting some essential goods and services and much-valued experiences
As inflation continues to pressure consumers, they expect to spend less this summer on personal care products, considered an essential, and restaurants, travel and entertainment, according to the 2024 KPMG Consumer Pulse Survey, summer edition.
Consumer-Centric Spending: Why Your Ads Need to Follow the People
Are you playing follow the leader with your ad budgets? Almost 75 percent of US ad spending is funneled into online channels according to eMarketer, but that doesn't necessarily reflect where people actually spend their time or where best to capture their attention.
