Marketing
With Retail Media Experiencing Meteoric Growth, Marketers Are Optimistic But Cautious [REPORT]
The retail media space is healthy, with the number of platforms increasing, total spending growing dramatically, and double-digit spending increases expected over the next four years. At the same time, the latest report from the Association of National Advertisers (ANA), “Retail Media Networks: Optimism Tempered with Caution,” reveals an unsettled marketplace filled with complex perspectives among marketers compared to previous years.
How Curation Solutions Supercharge Media Buying and Advertising Strategies
As the digital advertising industry transforms with the ongoing phase-out of third-party cookies, advertisers are forced to adapt their strategies to accurately target the right audiences with their campaigns. In an evolving landscape such as this, data providers have appeared as key players, offering advertisers access to valuable consumer insights.
Innovative Engagement Strategies for Entertainment Advertising – How to break through the noise
In an over-saturated market with limitless viewing options, the entertainment industry faces a formidable challenge: How can a new release stand out and become a blockbuster rather than a flop? Traditional formats and strategies, once reliable, now falter in the face of evolving audience behaviors and fragmented platforms.
The Cross-Cultural Advantage: Michael Roca on Rethinking Multicultural Marketing [PODCAST]
In this episode of The New Mainstream podcast, Mario Carrasco and Michael Roca, who currently spearheads the Cross-Cultural Center of Excellence at Omnicom Media Group, delve into the evolving landscape of multicultural marketing and media.
Pathways to Transparent Media: The Old Blame Game No Longer Applies
The past decade of our industry has been rife with headlines detailing egregious brand safety scandals and mind-blowing levels of wasted ad spend. The inevitable villain in these stories? Digital platforms like Meta and Google, not to mention the myriad ad tech vendors that comprise the digital supply chain.
Advertising Ethics in the Age of AI
A deluge of personal and societal threats — from economic inflation to misinformation online to climate change — have left consumers feeling vulnerable. And when consumers feel vulnerable, trusting the brands they engage with becomes even more important.
Differentiating skills in the AI era
AI is taking centre stage and change is in the air. The challenge for marketers is to understand what needs to change and what should stay the same.
ANA Ethics Code of Marketing Best Practices
The ANA Ethic Code of Best Marketing Practices is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising. The Code has been shaped by your peers on the ANA Ethics Code Steering Committee and is designed to be a resource to guide the industry towards ethical business practices with the overarching goal of rebuilding and maintaining consumer trust.
Latinas Leading Survey [WE need your participation]
We need less than 5 minutes of your time to answer this survey. Let’s get an XR and understand the leading roles of female professionals in the US Hispanic advertising, marketing, media, public relations and research industries.
Building a Thriving In-House Agency Environment
Often, corporate purpose and values define what a company prioritizes, but the company's culture stems from its employees' attitudes, behaviors, and interactions. When it comes to culture, it's not about talking the talk but walking the walk.
Latinas Leading Survey [WE need your participation]
We need less than 5 minutes of your time to answer this survey. Let’s get an XR and understand the leading roles of female professionals in the US Hispanic advertising, marketing, media, public relations and research industries.
Measure Up: Incremental Versus Ad-Attributed Sales
Consider a consumer searching for sunscreen in May. She may begin with a general search for products to protect against the sun. She may see an ad for a product on TikTok or Instagram, before researching, and ultimately purchasing the product, when it goes on sale from Amazon. What part of the customer journey can be ultimately attributed for her purchase?
Convenience retail media amplifies awareness and boosts further incremental sales
A new study released from Co-op has unveiled how convenience retail media not only boosts sales in Co-op, but also in surrounding grocery stores of up to fourfold the original sales conversion.
As Marketers Experiment with Gen AI, New Applications Emerge
The emergence of generative AI is the defining feature of 2023 and 2024, in both a broad cultural context as well as within the world of data-driven marketing. Initially, like many other trends, marketers gravitated towards gen AI's most apparent initial applications — copywriting, research, and image generation. But as this year unfolded, a shift occurred. Marketers began to recognize and harness less obvious applications of gen AI, marking a significant evolution that we can expect to carry forward.
What CMOs Need to Know About Agencies [VIDEO]
Razorfish’s Chief Strategy Officer Nic Chidiac spoke with Steve Olenski for The CMO Whisperer podcast to discuss the ins and outs of an agency relationship, how to effectively use AI, and what the changing role of a CMO means.
Total Wireless launches New Look
Total Wireless has unveiled a new brand look and feel, including a proprietary shade of teal developed specifically for Total, a rich blue, and bright yellow, combined with red to signify its parent company, Verizon. The distinctive color palette is designed to enhance the brand’s identity, stand out from the competition, and reflect the energy and vibrancy of the communities it serves. This new brand identity will roll out in a 360 campaign, inclusive of out-of-home, digital, and retail.
AI Is Great, But What Does It Mean I Have to Actually Do as a CMO?
You would need to have been on Mars to avoid the onslaught of news stories and startup launches in the AI space, but there remains a paucity of good perspective on the implications for marketing. Technology has become an extension of humans for many years starting with the personal computer evolving to the www and then the smartphone. AI is no different but arguably represents a more fundamental and tectonic shift as it is not purely behavioral, it is a new form of intelligence, meaning limitless applications.
2024 List of Top 100 Retailers [REPORTS]
The National Retail Federation released its annual list of the Top 100 Retailers, compiled by Kantar, a global marketing data, insight and consultancy company. The 2024 Top 100 Retailers ranks the industry’s largest companies according to domestic sales.
Agencies Should Always Act in the Clients’ Best Interest
Client/agency relationships were once predicated on the concept of a principal-agent relationship, where the agency had a fiduciary duty to act in their clients' best interest. When this concept was the accepted practice, most client/ agency agreements reinforced this expectation.
The Olympics: A Real-Time Celebration of Unity and Excellence
In a world that seems more divided than ever, there is one event that stands as a beacon of unity and excitement — the Olympics. For brands, it represents the most compelling branding opportunity a brand can want. No other television spectacle can quite compare to the Olympics. Even the Super Bowl, which dominates U.S. viewership annually, doesn't encapsulate the global camaraderie, athletic variety and purity the Olympics offers. It is a bounty of culturally diverse and awe-inspiring stories told over weeks, not just hours. And this time, those hours fall during prime watching hours.
