Marketing

    By Chiqui Cartagena

Surprising results make me question the methodology of the survey

This week the Center for American Progress published results of a new study they conducted in conjunction with A Woman’s Nation, the Rockefeller Foundation and TIME magazine regarding public attitudes about women, society and the work place. The research was fielded (via telephone) in the Summer of 2009 and included a 10% “oversample of Latinos,” which were allowed to answer the survey in either English or Spanish. (They have yet to confirm how many surveys were actually conducted in Spanish).

What is perplexing to me, however, were the results. The study found that Latino attitudes were “basically in line with those of other groups” but that on some issues – like the rise of women in the workplace and balancing work and life issue, Latinos were actually more open-minded that their General Market counterparts – honestly, I started spitting my coffee out and asking myself, ¿qué, qué?

Marketing executives responsible for driving corporate growth are being hampered in their efforts by insufficient budgets, skills shortages and inadequate tools, according to a new study by Accenture. The study, “Onward and Up – How Marketers Are Refocusing the Front Office for Growth,” also found that marketers today are increasingly challenged by their companies’ customers who demand greater value, quality and service.

Available on HispanicCMO.com

Most marketers are on board when it comes to analytics: They recognize the importance of measuring marketing effectiveness, especially when they are asked to justify spending and possible budget increases. But there is room for improvement in formalizing approaches and communicating results.

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It doesn’t matter if your business is just getting started with online marketing or you have already mastered many of the basics, this ebook takes you step-by-step through setting up an effective online marketing plan for your business. DOWNLOAD REPORT HERE.

And they are not the lines you think. They are the lines that separate integration from assimilation from isolation.

And they are not the lines you think. They are the lines that separate integration from assimilation from isolation.

BY Eduardo Dehesa-Conde – SVP, Group Creative Director Multicultural / Draftfcb

San Diego, CA- The Hispanic Retail 360 Summit kicks-off reporting over 420 registered attendees including speakers from Wal-Mart, Coca-Cola, CNN’s Soledad O’Brien, Anheuser-Busch, Kimberly Clark, Kraft Foods, among others.

Available on HispanicCMO.com

Earlier this week MTV announced this year’s nominees for its Video Music Awards (VMAs) and one name you didn’t hear mentioned in the Best Hip Hop Video category was Scott Ramon Seguro Mescudi. That’s right, why would you expect a Mexican to be nominated in this category? But you did. Or more specifically, you heard the name of a blaxican better known as Kid Cudi.

You don’t hear much about blaxicans (or Afro-Mexicans if they live or were born in Mexico) but they do exist. I personally know two. And sadly, blatinos (black Latinos) are often overlooked or mocked in the universe of Hispanic media and marketing.

By Manny Gonzalez

To read more CLICK above on El Blog.

Research on multiscreen consumers has indicated their tolerance for online advertising is getting better. A survey by Frank N. Magid Associates in May 2010 found that ads in online video content were as acceptable as television ads to a majority of viewers. And a December 2009 comScore study found that, while many people purposely watch TV online to avoid advertising, they would be willing to watch more ads than are currently streamed.

After an exclusive premier party at the capital of beauty and fashion, SíTV’s Model Latina NYC promises to deliver the excitement and drama that comes with 15 Latinas competing for stardom and fortune, all while the camera is rolling! However, more than great sultry and sexy reality-TV, marketers ought to notice on the stardom and fortune the bilingual and bicultural market represents. By Liliana Gil, Managing Partner AG-XL Alliance/p>

Available on HispanicCMO.com

The doldrums of summer arrived early, it seems. Several recent research reports on consumer sentiment and shopping behavior show that Americans are not ready to open their wallets any wider this year than last. Lisa E. Phillips, Senior Analyst/eMarketer

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We are all waiting for the Census numbers. According to the official schedule we will not know the official number of US Hispanics until April of 2011. Nevertheless I took the time to look at some sources of data to figure out what the growth of US Latinos is likely to be in the next few years.

Rohit Arora, a planning director for Young & Rubicam in Dubai, looks at how packaging design can be leverage to not only motivate consumers to buy, but to build brand equity and customer loyalty.

By Rohit Arora, Planning Director, Y&R

Available on HispanicAccountPlanner.com

A beautiful lawyer falls in love with her client, a young thief that just got out of jail. All of the sudden, they start a romance that not only is forbidden but also dangerous for them and their families.

Two women experience a car accident. One is an undercover mole working for the secret police, the other, an average good girl. The first one died. The other one survived but her face was ruined and she also lost her memory. Suddenly, an experimental surgeon finds them, not knowing their true identities, traded their faces… the story begins.

By Anibal Casso, Account Planner at The Vidal Partnership

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The Direct Marketing Association (DMA) released its new Digital Marketing Practices and Trends report which takes the pulse on digital and traditional marketing methods as they are implemented today. DMA partnered with David Shepard Associates, a database and interactive marketing consulting firm, on this report.