Forty-one percent of Americans say they have purchased a product in the past year because it was associated with a social or environmental cause (41%), a two-fold increase since Cone first began measuring in 1993 (20%). But even as their purchasing power grows, consumer appetite for socially conscious shopping has yet to be satiated. A full 83 percent of consumers want more of the products, services and retailers they use to benefit causes, according to the new 2010 Cone Cause Evolution Study, the nation’s only 17-year benchmark of cause marketing attitudes and behaviors.
Marketing
Quintos named Chief Marketing Officer at Dell Computers.
Dell announced that Karen Quintos, a marketing executive at Dell for more than 10 years, has been named senior vice president and Chief Marketing Officer, reporting to Michael Dell, chairman and CEO.
Available at HispanicCMO.com
Marketers can increase Hispanic Share-of-Wallet & Grow Participation in Loyalty Rewards Programs.
In its most recent issue, COLLOQUY magazine, the voice of loyalty marketing since 1990, explores a U.S. population segment that arguably constitutes the greatest untapped opportunity for loyalty marketers: Emerging Hispanics. DOWNLOAD A COPY HERE.
What Marketers can learn from Global Media Trends.
The global advertising and media industry has been going through massive changes in recent years, between the inexorable shift from traditional to digital channels and a recession that damaged markets around the world.
Available at HispanicCMO.com
Challenges of Cross-Channel Marketing Integration.
Brand engagement can happen anywhere—a fact recognized by the US senior-level marketers surveyed by integrated marketing solutions provider Alterian, 60% of whom said most customer engagement happens both online and offline. The rest of the respondents were split evenly between the two. Customers likewise indicate that they expect several touchpoints with a brand. Nearly 80% of web users surveyed in Q2 2009 by ATG said they used at least two channels to conduct product research.
Available at HispanicCMO.com
Toyota Program provides Latinos a way to express their Cultures on their Cars.
The numbers speak for themselves: Latinos Hablan Toyota. In recent years, Toyota has been regarded as Latinos’ brand of choice, ranking No. 1 among Hispanics in the U.S.(1) In celebration of its loyal Latino fans, Toyota has created a unique way for them to showcase pride in both their culture and Toyota: somos muchos LATINOS. somos muchos TOYOTA.
I Do! Brand engagement and customer loyalty.
Martin Lindstrom’s book, Brand Sense, revealed that “the more sensory memories activated, the greater the bond the customer has with the brand.” This is a strategy that too many brands are not leveraging the way they could with a bit of ingenuity and creativity. In this paper, Suzanne shares “real examples of brand engagement and loyalty strategies that work.”
Available for download on HispanicAccountPlanner.com
Imagine an Industry without Spanish-language TV, Radio and Newspapers.
Just like the movie ‘A Day without a Mexican’ that famously presented the impact the Mexicans have on the economy of California, now imagine based on the wishes of some executives in our industry that would like to see Spanish-Language media die a miserable death.
The Power of 2
Last Sunday afternoon I was in a coffee shop enjoying a good read and great Colombian coffee; I was sitting next to two young Latinas – around 22-24 years old each – who were talking about everything: school, work, boyfriends, girl friends, music, movies, etc.
Now, I was not eavesdropping, but could not help but hear them talk based on my proximity to them.
They spoke mostly in English, but did mix it up with Spanish every now and then.
By: Enrique R. Turégano – alPunto Advertising
To read more CLICK above on El Blog.
Young Adults strongly prefer Offline to Online for Marketing Offers.
Six years after the launch of Facebook, North American consumers in the valued 18-34 year-old demographic prefer by a wide margin to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM, a division of Epsilon Targeting.
Lines of Communication between Marketers & Consumers.
According to a recent study by Epsilon, a quarter of consumers surveyed were unsure of what communications services provider they were going to select for mobile phone, internet, local/long distance calling, cable TV and satellite TV. Consumers who know which provider they will choose are much less sensitive to price – highlighting the value of loyalty to a brand. Findings from the study describe opportunities for communications services marketers to engage undecided consumers and improve existing relationships while building loyalty. DOWNLOAD REPORT HERE.
