Research

For years, marketers have classified 18-35 year olds as “Millennials,” because they share similar characteristics. However, there is value in segmenting this generation further into older (27-35) and younger (18-26) Millennials when looking at financial attitudes, as this generation experienced the recession and, thus, its effects in vastly different ways. Though all Millennials were affected in some way by the recession, younger Millennials, compared to older Millennials at the same life stage, have been more substantively impacted in several ways.

Piper Jaffray has completed its 23rd semi-annual “Taking Stock With Teens” survey, which indicates improving discretionary spending across multiple categories for both upper- and average- income teens.

Symphony Advanced Media (SymphonyAM) and The Coalition for Innovative Media Measurement (CIMM), released findings from their single-source media effectiveness study that directly links passive measurement of actual advertising exposure to consumer response results.

Even as the economy improves, 94 percent of Americans indicate they will remain cautious and keep their spending for food, beverage and household goods at its current level, according to Deloitte’s 2013 American Pantry Study.

Young adults are a crucial segment for businesses and advertisers. As the 18-24-year-old demographic expands faster than any other young age group, so does its viewing and purchasing power. Today’s 17-year-olds will play a significant role in the young adult segment of the future, which is why it’s crucial to get to know them now in order to better understand who they’ll be tomorrow.

Who are Today’s Teens?

The Global Information Technology Report 2013 assesses how well information and communications technology is being deployed worldwide to create growth and jobs and deliver social benefits.

As April 15th approaches, everyone who has earned money this year is making sure they’ve given Uncle Sam his due. As a result, it’s that time of year for reflecting on matters of money — a particular concern for young adults, who have come-of-age during a recession and have been disproportionately affected by it. At an age when previous generations were establishing careers, starting families, and buying houses, today’s young adult is still await the expansive opportunities that were promised to them. For many – Hispanics in particular – those prospects have yet to appear. By Insight Tr3s

New research from Euromonitor International identified Argentina, Chile and Mexico as the top markets in per capita consumption of carbonates worldwide, making the region one of the most important worldwide for carbonate manufacturers.

As part of the National Park Service’s mission to tell the full story of America’s history, the Service is releasing the “American Latinos and the Making of the United States: A Theme Study,” which focuses on the contributions of Latinos to our national heritage and culture.

Women have tremendous spending power in America today—and it’s growing. Market estimates about their total purchasing prowess varies, ranging anywhere from $5 trillion to $15 trillion annually. And the scope of that spending is notably vast.

Young Hispanics are enthusiastic mobile users – and Tr3s has done research to understand their relationship to their phones. Taken from Tr3s’s new “Hispanic 18-34s Living the ‘Next Normal’” and the 2012 Maximo Report. By Insight Tr3s

The results of a new study released by Massachusetts Mutual Life Insurance Company (MassMutual) suggests that affluent Hispanic moms, with household incomes greater than $100,000, are working to be financially responsible, while striving to flawlessly manage all the household responsibilities. Yet, like many, they’re concerned about the state of their families’ finances and at times don’t know where to turn for help.

Simply put, the American Dream is the only reason why Hispanics are here.

The pilgrims came to America as religious refugees, looking for a better place to make their lives. Hispanic immigrants come here as economic refugees, looking for a better place to make a living. We’re here because we can work here. Manuel Delgado – CEO of AGUA.

Available at HispanicAd.com’s El Blog

From “Zoom zoom” to “Like a rock,” automotive ads have a way of resonating with consumers—and making lasting impressions. But not all creatives are created equal. Today, Nielsen announced the winners of its 7th Annual Nielsen Automotive Advertising Awards, and Volkswagen’s “Dog Strikes Back” took the top honor of Ad of the Year.