Research

  By 2015, Hispanics will account for 15 percent of the total U.S. LDA population. By 2045, one-quarter of the U.S. LDA population will be Hispanic, according to the Special Trends in Adult Beverage (TAB) Report: Hispanic Consumer Insights just released by Technomic.

In 10 years, TV will be bought through audiences, not ratings.  It’s an inevitable fact, but one that is only delayed because the infrastructure of TV runs at a snail’s pace.

Some shopper segments appear to be increasing their acceptance of private label with more than a third of shoppers still saying that they are buying more private-label brands than last year. Of that group, one in three shoppers say they will probably buy even more in the future.

  The PNC Financial Independence Survey sought insights into the financial mindset of 20-29 year-olds who are establishing their careers in a highly competitive job market in the shadows of the global recession. The study compares responses within the millennial age group, between Hispanic and non-Hispanics and between those with and without higher education.

Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report.

  What’s cool to Millennials today? And how do Hispanics and non-Hispanics differ? Furthermore, how do those who still reside with their parents differ from those who live on their own as young families? Tr3s looked at all of this as part of its 2012 research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty. 

  By Felipe Korzenny, Ph.D.

I read in the Wall Street Journal (September 14 – 15, 2013) that hugs are an issue now in the United States as many more people hug than ever before.  My first reaction was that as tortillas overtake white bread and salsa overtakes ketchup, hugs overtake social distance.  Is this the Latino influence? Now the WSJ article talks about how to defend yourself from huggers. That is a serious departure from the nature of hugging in Latin America and other “hugging” regions of the world where the hugging is seen as a welcome sharing of human warmth and reassures people of their relationship.

Every company has mountains of customer data. Some 91% of senior marketers believe the best brands mine that data to find golden insights that drive better marketing decisions, says this week’s infographic.

After years of talking about Millennials, sweeping generalizations and stereotypes about the generation are still ruling much of the conversation. But the reality, which we see here every day in our research, is that not all Millennials are alike.

As part of its dedicated Latino market DR coverage, the new Hispanic IMS reporting will monitor 32 Spanish-speaking networks and their telecast of the top 50 and top 100 direct response campaigns. 

    It’s been long understood that better ads yield better results, but two new studies by Nielsen prove that better programs have a significant impact on ad performance—and sales.

  In the next Hispanic411 Webinar, entitled “Auto Dealers Share Keys to Driving Growth with Hispanics,” Univision will unveil insights and testimonials to arm automotive marketers and service providers at any scale with the tips and tools to successfully court and convert Hispanic-American car buyers. The webinar will feature industry research and exclusive dealer and consumer testimonials to uncover some of the most important learnings around driving growth with this important consumer segment.

Telemundo Media, Tapestry and Information Resources, Inc. (IRI) announced the launch of a proprietary new study to maximize the return on investment of Hispanic advertising campaigns to be launched this fall. The study will be the first in the industry to utilize IRI’s exclusive store-level data and offer clients the ability to utilize its Hispanic Marketing Mix Models to evaluate the effectiveness of Hispanic advertising campaigns.all.

JElena Group, an integrated marketing agency, developed the infographic below to highlight their unique interests, social media use, language of preference and cultural roots.

Gone are the days of stereotyping a Hispanic as a Spanish-speaking morenito immigrant. In short, the new Latino can be described as American-born, driven and ambicultural, embracing both the Latino and American sides of their identity.

By 2030, 60 percent of the world’s population will live in cities. That could mean great things for economic growth—if the cities handle their expansion wisely. Here’s how.

Few would argue against the importance of appealing to a U.S. Hispanic population numbering 52 million (U.S. Census Bureau, 2013) and with a purchasing power of $1.2 trillion (Selig Center for Economic Growth, 2012). But can this critical segment of the population truly be targeted effectively? The answer is a resounding yes, and the entertainment industry showcases many reasons why.

Interpret LLC announced the hiring of Diego Rodriguez and the launch of New Media Measure Hispanic, the Hispanic version of their New Media Measure media consumption tracking service.

  A new survey finds that most internet users would like to be anonymous online, but many think it is not possible to be completely anonymous online

  The U.S. Census Bureau reported today that 11.4 million married-couple households, or 21 percent of all married-couple households in America in 2011, had at least one spouse born in another country. About 13 percent (7.3 million) of households had two foreign-born spouses, and 7 percent (4.1 million) had one native-born and one foreign-born spouse.