Research

Latinos are the fastest-growing and second largest populace in the United States. According to projections from the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund, more than 12.2 million Latino voters are expected to cast ballots on Election Day, an increase of 26% from 2008. By Insight Tr3s

A U.S. Census Bureau report released shows that in many of the largest cities of the most-populous metro areas, downtown is becoming a place not only to work but also to live. Between the 2000 and 2010 censuses, metro areas with 5 million or more people experienced double-digit population growth rates within their downtown areas (within a two-mile radius of their largest city’s city hall), more than double the rate of these areas overall.

The 2010 Census showed that people who reported multiple races grew by a larger percentage than those reporting a single race. According to the 2010 Census brief The Two or More Races Population: 2010, the population reporting multiple races (9.0 million) grew by 32.0 percent from 2000 to 2010, compared with those who reported a single race, which grew by 9.2 percent.

A person’s identity stems from what they do and don’t want to be associated with, depending on their current circumstances. People can often relate with more than one group and therefore have more than one, not easily definable identity. By Emily Bel / Center for Hispanic Marketing Communication – Florida State University

The idea of reference groups is true for all ethnic groups and in the case of Hispanic consumers; it is not as simple as it may first appear. Stereotypical perceptions of Hispanics often times lead marketers to make faulty assumptions about correct reference groups for this cultural group. By Neelen Leslie – Doctoral Student / Center for Hispanic Marketing Communication – Florida State University

Americans have always had interesting relationships with their pets – whether those pets are cats, dogs, parakeets or something else entirely. The pet industry is thriving, and for good reason: three in five Americans (60%) have a pet. Those in the West (68%), Generation Xers (66%), Hispanics (68%) and those with a household income of $75,000 or more (66% $75,000-99,999 / 68% $100,000+) are the groups most likely to be pet owners.

Lower-income households represent a high growth opportunity sector for retailers and manufacturers. Over the next ten years, more people will move into the lower-income group, which is expected to grow twice as fast as total households. Over the next ten years, the total number of households in the U.S. is expected to grow by eight percent; however, households closer to the poverty level will grow twice as fast, at 17 percent. To better understand consumers across the economic spectrum, Nielsen conducted an analysis of media usage and purchasing behaviors. Results revealed dramatic differences in the media consumption patterns and delivery platforms across income levels. The same differential was found in CPG shopping behavior, alongside notable similarities in some categories. Available on HispanicCMO.com

As the largest racial minority group in the United States, the influence of African-Americans on the nation’s culture is pervasive_. With a collective buying power estimated to reach $1.1 trillion by 2015, Black consumers remain at the forefront of social trends and media consumption, according to the new African-Americans: Still Vital, Still Growing 2012 Report-the second installment to The State of the African-American Consumer Report released last year, a collaboration with Nielsen and the National Newspaper Publishers Association (NNPA). Available on HispanicCMO.com

The National Coffee Association finds that Hispanic-Americans drink significantly more coffee than their non-Hispanic neighbors.

Nearly half (45%) of the nation’s Hispanic1 population lives in just 10 metropolitan areas, according to tabulations of the 2010 American Community Survey (ACS) by the Pew Hispanic Center, a project of the Pew Research Center.

As data grows and attention spans shrink, infographics become more vital—here’s how to make good ones. By The Team | Yahoo! Advertising Solutions

Whether we call them Generation Y, Generation “C” (for Connected) or Millennials, there’s no doubt that Americans ages 13-34 hold tremendous potential for marketers. But advertisers should take care when reaching out to these consumers. New research from Nielsen shows that males and females in this age demographic are drawn to very different types of TV ads.

First, we’re ranked among the world’s happiest. Now, we say we’re “satisfied with our standard of living.” Can someone please explain what in the world is going on?

The median income of American households decreased by as much in the two years after the official end of the Great Recession as it did during the recession itself. The latest estimates from the Census Bureau show that the median income for U.S. households in 2011 was $50,054.1 In 2009, the year the Great Recession ended,2 the median income of U.S. households had been $52,195 (in 2011 dollars). Thus, in the two years since the end of the recession, median household income has fallen by 4.1%.

Last year’s Tr3s Millennial study revealed that when it comes to style, Hispanic Millennials want to be “unique, but not a freak.” They aim to stand out and be original — without being seen as weird. So how do they make their choices about how to dress? By Insight Tr3s

Do attitudes towards Latino culture change depending on the language preference of Hispanics? This is a question that has importance to marketers and service providers. If cultural attitudes differ for those who prefer to speak English and those who prefer to speak Spanish then one can conclude that language preference is also an indicator of how close one is to one’s own culture. If on the contrary, cultural attitudes do not differ or differ to a small extent between English and Spanish preferred Latinos, then one can conclude that the overall Latino culture persists regardless of current language preference. By Felipe Korzenny, Ph.D.