Trends
Attention In Advertising
The studies found that audio advertising (including podcasts, radio and music streaming) drove significant attention compared to other ad platforms:
Hispanic and Black News Media Fact Sheet
News media made by and for the two largest racial and ethnic minority groups in the United States – Black Americans and Hispanic Americans – have been a consistent part of the American news landscape. Largely, newspapers and television aimed at both of these groups have recently had audience declines. Explore the trends in Hispanic- and Black-oriented news outlets
State of American Men 2023 – From Crisis and Confusion to Hope [REPORT]
The conversation about men and gender equality in the US has become highly politicized, even weaponized, and is often cast as zero-sum. In this contested space, care and resources dedicated to the lives of boys and men can seem like a distraction from the unfinished work related to girls and women. But as Equimundo’s efforts to engage boys and men in support of gender equality have progressed, it has remained clear that men are needed as allies for gender equality just as women and girls are affected by and part of men and boys’ lives and well-bein.
Same-Sex Male Spouses Less Similar than Female-Female Spouses
Same-sex married couples are less likely than opposite-sex married couples to have spouses who are the same age and the same race and Hispanic origin, according to the 2021 1-year American Community Survey.
US Consumer Confidence
Confidence Stands at Highest Level since July 2021 after Second Straight Month of Gains
thredUP Releases Second Annual Impact Report [REPORT]
Report outlines company's business and brand-aligned environmental, social, and governance (ESG) strategy and highlights progress in 2022
The state of the US consumer: July 2023
Despite some glimmers of optimism last quarter, consumer spending across demographic groups—and many retail segments—continues to decline.
For Success in Marketing, “Curiosity Is More Productive Than Certainty”
The need for certainty is a gravitational pull shared by all marketers. From project to project, our clients ask us (and we ask each other), "Are you sure this is going to work? Is it going to sell the product?" This would seem both natural, and rational. Selling the product is what we do for a living. It's what makes our world go 'round.
Global Entertainment & Media Outlook 2023–2027 [REPORT]
Five-year projections of consumer and advertiser spending data across 13 segments and 53 countries and territories
Rate of Homeownership Higher Than Before Pandemic in All Regions
The U.S. homeownership rate in 2022 was even higher than before the COVID-19 pandemic — 65.8% compared to 64.6% in 2019 — a rebound driven largely by those age 44 and younger, according to the Census Bureau’s Current Population Survey/Housing Vacancy Survey (CPS/HVS).
Connecting with Consumers in an Age of Change
Consumers have never had more control over what they watch — how can marketers balance their TV media mix?
Shocking Millennial Marketing Statistics & Trends in 2023
It's hard to believe it was ten years ago when Time Magazine released their iconic millennial cover story, The ME ME ME Generation. Flash forward to 2023 and millennials – those born between 1981 and 1996 – are now 27 to 42 years old and the largest generation by size – surpassing baby boomers.
The Collapse of the Purchase Funnel [REPORT]
In a volatile world rife with pressures on consumers, from health and the economy to challenges to rights and freedoms and an eroding sense of community, consumers are demanding more from brands.
Marketers/Agencies: Take The “Me” Out Of “Media”; AM/FM Radio Has Biggest Disconnect Between Perceived And Actual Time Spent
How much time do American consumers spend with their devices and media?
Hispanic Consumer Confidence Rises as Inflation Eases
Hispanic consumers were more optimistic in the second quarter of 2023, exhibiting a more positive outlook toward the economy in the year ahead, according to a new poll from the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI).
Cannes Wrap-Up [REPORT]
At this year's Cannes Lions Festival, companies around the world helped set the benchmark the future of creativity. The Cannes Lions Official Wrap-Up Report will help you get a head start with the industry's biggest learnings and trends.
Will AI Modernize the Insights Industry? Here Are the Pros and Cons [PODCAST]
In this episode of The New Mainstream podcast, Rick Kelly, Chief Strategy Officer at Fuel Cycle, discusses the impact of AI on the insights industry and Fuel Cylce’s new partnership with ThinkNow to amplify multicultural audiences.
Awareness of Sustainability Issues Shapes Advertising Industry: 4As’ Marla Kaplowitz [VIDEO]
The advertising industry’s carbon footprint was a major topic at this year’s Cannes Lions International Festival of Creativity, with plenty of discussion about how marketing professionals can include sustainability issues in their decision making.
Almost Half of Marketers Do Not Trust the Reliability of Their Data Due to Fragmented Tools and Poor Integration
Zeta Global announced a Forrester Consulting Opportunity Snapshot, “Elevate Your Integration Strategy for Maximum Business Impact.” This study was commissioned by Zeta Global to examine the current state of marketing technology and the biggest challenges that brands face in their quest to improve customer experiences and accelerate growth.
Conditions are ‘Still Moving in the Right Direction’ Even With Slower Growth Expected
Consumer spending – which makes up 70% of GDP – increased at an annual rate of 4.2% in the first quarter, which was four times the 1% growth in the fourth quarter of 2022 and the fastest growth since mid-2021 despite strong headwinds from interest rates and inflation.
